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The Variety of an Assortment: An Extension to the Attribute-Based Approach
Authors:
van Herpen, Erica Pieters, Rik
Citation:
Van Herpen, Erica et Pieters, Rik, The Variety of an Assortment: An Extension to the Attribute-Based Approach, Marketing science , 21(3), 2002, pp. 331-341
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