Authors:
van Laer, Tom
Edson Escalas, Jennifer
Ludwig, Stephan
van den Hende, Ellis A
Citation: Van Laer, Tom et al., What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 267-285
Authors:
van Laer, Tom
de Ruyter, Ko
Visconti, Luca M.
Wetzels, Martin
Citation: Van Laer, Tom et al., The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation, Journal of consumer research JCR;Consumer research , 41(5), 2014, pp. 797-817