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Citation: Van Der Lans, Ralf et al., A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth, Marketing science , 29(2), 2010, pp. 348-365

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Citation: Van Der Lans, Ralf et al., Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit, Marketing science , 33(4), 2014, pp. 551-566

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Citation: Van Der Lans, Ralf et al., Competitive Brand Salience, Marketing science , 27(5), 2008, pp. 922-931