string(237) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='1983' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 0 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-16    

Articles table of contents

Results : 16
Advertising and the Diffusion of New Products
Authors: Horsky, Dan Simon, Leonard S.
Journal: Marketing science
Citation: Horsky, Dan et S. Simon, Leonard, Advertising and the Diffusion of New Products, Marketing science , 2(1), 1983, pp. 1-17
Formal Choice Models in Marketing
Authors: Corstjens, Marcel L. Gautschi, David A.
Journal: Marketing science
Citation: L. Corstjens, Marcel et A. Gautschi, David, Formal Choice Models in Marketing, Marketing science , 2(1), 1983, pp. 19-56
Assessing the Reliability of Psychographic Analyses
Authors: Fenwick, Ian Schellinck, D. A. Kendall, K. W.
Journal: Marketing science
Citation: Fenwick, Ian et al., Assessing the Reliability of Psychographic Analyses, Marketing science , 2(1), 1983, pp. 57-73
Minimum Market Share
Authors: Karnani, Aneel
Journal: Marketing science
Citation: Karnani, Aneel, Minimum Market Share, Marketing science , 2(1), 1983, pp. 75-93
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Authors: Bagozzi, Richard P. Silk, Alvin J.
Journal: Marketing science
Citation: P. Bagozzi, Richard et J. Silk, Alvin, Recall, Recognition, and the Measurement of Memory for Print Advertisements, Marketing science , 2(2), 1983, pp. 95-134
Monopolist Pricing with Dynamic Demand and Production Cost
Authors: Kalish, Shlomo
Journal: Marketing science
Citation: Kalish, Shlomo, Monopolist Pricing with Dynamic Demand and Production Cost, Marketing science , 2(2), 1983, pp. 135-159
An Industry Equilibrium Analysis of Downstream Vertical Integration
Authors: McGuire, Timothy W. Staelin, Richard
Journal: Marketing science
Citation: W. Mcguire, Timothy et Staelin, Richard, An Industry Equilibrium Analysis of Downstream Vertical Integration, Marketing science , 2(2), 1983, pp. 161-191
Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation
Authors: Morey, Richard C. McCann, John M.
Journal: Marketing science
Citation: C. Morey, Richard et M. Mccann, John, Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation, Marketing science , 2(2), 1983, pp. 193-202
A Logit Model of Brand Choice Calibrated on Scanner Data
Authors: Guadagni, Peter M. Little, John D. C.
Journal: Marketing science
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 2(3), 1983, pp. 203-238
Managing Channel Profits
Authors: Jeuland, Abel P. Shugan, Steven M.
Journal: Marketing science
Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 2(3), 1983, pp. 239-272
A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance
Authors:
Journal: Marketing science
Citation: , A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance, Marketing science , 2(3), 1983, pp. 273-295
Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework
Authors: Vanhonacker, Wilfried R.
Journal: Marketing science
Citation: R. Vanhonacker, Wilfried, Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework, Marketing science , 2(3), 1983, pp. 297-317
Defensive Marketing Strategies
Authors: Hauser, John R. Shugan, Steven M.
Journal: Marketing science
Citation: R. Hauser, John et M. Shugan, Steven, Defensive Marketing Strategies, Marketing science , 2(4), 1983, pp. 319-360
A Model for Evaluating the Profitability of Coupon Promotions
Authors: Neslin, Scott A. Shoemaker, Robert W.
Journal: Marketing science
Citation: A. Neslin, Scott et W. Shoemaker, Robert, A Model for Evaluating the Profitability of Coupon Promotions, Marketing science , 2(4), 1983, pp. 361-388
Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares
Authors: Bechtel, Gordon G. Wiley, James B.
Journal: Marketing science
Citation: G. Bechtel, Gordon et B. Wiley, James, Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares, Marketing science , 2(4), 1983, pp. 389-405
Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation
Authors: Kalish, Shlomo Lilien, Gary L.
Journal: Marketing science
Citation: Kalish, Shlomo et L. Lilien, Gary, Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation, Marketing science , 2(4), 1983, pp. 407-420
Results: 1-16