Results : 1-25/29
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Endogeneity in Marketing Decision Models, Marketing science , 23(1), 2003, pp. 1-3
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Defining Interesting Research Problems, Marketing science , 22(1), 2003, pp. 1-15
Authors:
Anderson, Eric T.
Simester, Duncan I.
Journal: Marketing science
Citation: T. Anderson, Eric et I. Simester, Duncan, Long-Run Effects of Promotion Depth on New versus Established Customers: Three Field Studies, Marketing science , 23(1), 2003, pp. 4-20
Authors:
Drèze, Xavier
Bell, David R.
Journal: Marketing science
Citation: Drèze, Xavier et R. Bell, David, Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals, Marketing science , 22(1), 2003, pp. 16-39
Authors:
Steenburgh, Thomas J.
Ainslie, Andrew
Engebretson, Peder Hans
Journal: Marketing science
Citation: J. Steenburgh, Thomas et al., Massively Categorical Variables: Revealing the Information in Zip Codes, Marketing science , 22(1), 2003, pp. 40-57
Authors:
Mehta, Nitin
Rajiv, Surendra
Srinivasan, Kannan
Journal: Marketing science
Citation: Mehta, Nitin et al., Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation, Marketing science , 22(1), 2003, pp. 58-84
Authors:
Iyer, Ganesh
Pazgal, Amit
Journal: Marketing science
Citation: Iyer, Ganesh et Pazgal, Amit, Internet Shopping Agents: Virtual Co-Location and Competition, Marketing science , 22(1), 2003, pp. 85-106
Authors:
Jedidi, Kamel
Jagpal, Sharan
Manchanda, Puneet
Journal: Marketing science
Citation: Jedidi, Kamel et al., Measuring Heterogeneous Reservation Prices for Product Bundles, Marketing science , 22(1), 2003, pp. 107-130
Authors:
Banerjee, Bibek
Bandyopadhyay, Subir
Journal: Marketing science
Citation: Banerjee, Bibek et Bandyopadhyay, Subir, Advertising Competition under Consumer Inertia, Marketing science , 22(1), 2003, pp. 131-144
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?, Marketing science , 22(2), 2003, pp. 151-160
Authors:
Godes, David
Journal: Marketing science
Citation: Godes, David, In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep across Firms and Products, Marketing science , 22(2), 2003, pp. 161-187
Authors:
Tellis, Gerard J.
Stremersch, Stefan
Yin, Eden
Journal: Marketing science
Citation: J. Tellis, Gerard et al., The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness, Marketing science , 22(2), 2003, pp. 188-208
Authors:
Basu, Amiya
Mazumdar, Tridib
Raj, S. P.
Journal: Marketing science
Citation: Basu, Amiya et al., Indirect Network Externality Effects on Product Attributes, Marketing science , 22(2), 2003, pp. 209-221
Authors:
Dukes, Anthony
Gal-Or, Esther
Journal: Marketing science
Citation: Dukes, Anthony et Gal-or, Esther, Negotiations and Exclusivity Contracts for Advertising, Marketing science , 22(2), 2003, pp. 222-245
Authors:
Rao, Akshay R.
Mahi, Humaira
Journal: Marketing science
Citation: R. Rao, Akshay et Mahi, Humaira, The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances, Marketing science , 22(2), 2003, pp. 246-268
Authors:
Ganesh Iyer,
Amit Pazgal
Journal: Marketing science
Citation: Ganesh Iyer, et Amit Pazgal, Erratum: Internet Shopping Agents: Virtual Co-Location and Competition, Marketing science , 22(2), 2003, pp. 271-271
Authors:
Toubia, Olivier
Simester, Duncan I.
Hauser, John R.
Dahan, Ely
Journal: Marketing science
Citation: Toubia, Olivier et al., Fast Polyhedral Adaptive Conjoint Estimation, Marketing science , 22(3), 2003, pp. 273-303
Authors:
Rossi, Peter E.
Allenby, Greg M.
Journal: Marketing science
Citation: E. Rossi, Peter et M. Allenby, Greg, Bayesian Statistics and Marketing, Marketing science , 22(3), 2003, pp. 304-328
Authors:
Elberse, Anita
Eliashberg, Jehoshua
Journal: Marketing science
Citation: Elberse, Anita et Eliashberg, Jehoshua, Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures, Marketing science , 22(3), 2003, pp. 329-354
Authors:
Ofek, Elie
Sarvary, Miklos
Journal: Marketing science
Citation: Ofek, Elie et Sarvary, Miklos, R&D, Marketing, and the Success of Next-Generation Products, Marketing science , 22(3), 2003, pp. 355-370
Authors:
Boulding, William
Christen, Markus
Journal: Marketing science
Citation: Boulding, William et Christen, Markus, Sustainable Pioneering Advantage? Profit Implications of Market Entry Order, Marketing science , 22(3), 2003, pp. 371-392
Authors:
Kahn, Barbara E.
Luce, Mary Frances
Journal: Marketing science
Citation: E. Kahn, Barbara et Luce, Mary Frances, Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results, Marketing science , 22(3), 2003, pp. 393-410
Authors:
Wu, Jianan
Rangaswamy, Arvind
Journal: Marketing science
Citation: Wu, Jianan et Rangaswamy, Arvind, A Fuzzy Set Model of Search and Consideration with an Application to an Online Market, Marketing science , 22(3), 2003, pp. 411-434
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Journal Rankings: Save the Outlets for Your Research, Marketing science , 22(4), 2003, pp. 437-441
Authors:
Swait, Joffre
Andrews, Rick L.
Journal: Marketing science
Citation: Swait, Joffre et L. Andrews, Rick, Enriching Scanner Panel Models with Choice Experiments, Marketing science , 22(4), 2003, pp. 442-460