string(237) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2004' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 0 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25 | 26-35    

Articles table of contents

Results : 1-25/35
Centralized Pricing versus Delegating Pricing to the Salesforce under Information Asymmetry
Authors: Mishra, Birendra K. Prasad, Ashutosh
Journal: Marketing science
Citation: K. Mishra, Birendra et Prasad, Ashutosh, Centralized Pricing versus Delegating Pricing to the Salesforce under Information Asymmetry, Marketing science , 23(1), 2004, pp. 21-27
An Empirical Analysis of Determinants of Retailer Pricing Strategy
Authors: Shankar, Venkatesh Bolton, Ruth N.
Journal: Marketing science
Citation: Shankar, Venkatesh et N. Bolton, Ruth, An Empirical Analysis of Determinants of Retailer Pricing Strategy, Marketing science , 23(1), 2004, pp. 28-49
A Dynamic Changepoint Model for New Product Sales Forecasting
Authors: Fader, Peter S. Hardie, Bruce G. S. Huang, Chun-Yao
Journal: Marketing science
Citation: S. Fader, Peter et al., A Dynamic Changepoint Model for New Product Sales Forecasting, Marketing science , 23(1), 2004, pp. 50-65
Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks
Authors: Dubé, Jean-Pierre
Journal: Marketing science
Citation: Dubé, Jean-pierre, Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks, Marketing science , 23(1), 2004, pp. 66-81
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
Authors: Fitzsimons, Gavan J. Lehmann, Donald R.
Journal: Marketing science
Citation: J. Fitzsimons, Gavan et R. Lehmann, Donald, Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses, Marketing science , 23(1), 2004, pp. 82-94
A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts
Authors: Allenby, Greg M. Shively, Thomas S. Yang, Sha Garratt, Mark J.
Journal: Marketing science
Citation: M. Allenby, Greg et al., A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts, Marketing science , 23(1), 2004, pp. 95-108
The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
Authors: Vakratsas, Demetrios Feinberg, Fred M. Bass, Frank M. Kalyanaram, Gurumurthy
Journal: Marketing science
Citation: Vakratsas, Demetrios et al., The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds, Marketing science , 23(1), 2004, pp. 109-119
Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters
Authors: Liu, Yong Putler, Daniel S. Weinberg, Charles B.
Journal: Marketing science
Citation: Liu, Yong et al., Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters, Marketing science , 23(1), 2004, pp. 120-133
Consumer Learning, Brand Loyalty, and Competition
Authors: Villas-Boas, J. Miguel
Journal: Marketing science
Citation: Villas-boas, J. Miguel, Consumer Learning, Brand Loyalty, and Competition, Marketing science , 23(1), 2004, pp. 134-145
Contingent Pricing to Reduce Price Risks
Authors: Biyalogorsky, Eyal Gerstner, Eitan
Journal: Marketing science
Citation: Biyalogorsky, Eyal et Gerstner, Eitan, Contingent Pricing to Reduce Price Risks, Marketing science , 23(1), 2004, pp. 146-155
Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
Authors: Akçura, M. Tolga Gönül, Füsun F. Petrova, Elina
Journal: Marketing science
Citation: Akçura, M. Tolga et al., Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs, Marketing science , 23(1), 2004, pp. 156-169
Modeling Browsing Behavior at Multiple Websites
Authors: Park, Young-Hoon Fader, Peter S.
Journal: Marketing science
Citation: Park, Young-hoon et S. Fader, Peter, Modeling Browsing Behavior at Multiple Websites, Marketing science , 23(3), 2004, pp. 275-279
Communication Strategies and Product Line Design
Authors: Villas-Boas, J. Miguel
Journal: Marketing science
Citation: Villas-boas, J. Miguel, Communication Strategies and Product Line Design, Marketing science , 23(3), 2004, pp. 304-316
Decomposing the Sales Promotion Bump with Store Data
Authors: van Heerde, Harald J. Leeflang, Peter S. H. Wittink, Dick R.
Journal: Marketing science
Citation: J. Van Heerde, Harald et al., Decomposing the Sales Promotion Bump with Store Data, Marketing science , 23(3), 2004, pp. 317-334
Technological Advances, Transaction Costs, and Consumer Welfare
Authors: Tyagi, Rajeev K.
Journal: Marketing science
Citation: K. Tyagi, Rajeev, Technological Advances, Transaction Costs, and Consumer Welfare, Marketing science , 23(3), 2004, pp. 335-344
The Effects of Free Sample Promotions on Incremental Brand Sales
Authors: Bawa, Kapil Shoemaker, Robert
Journal: Marketing science
Citation: Bawa, Kapil et Shoemaker, Robert, The Effects of Free Sample Promotions on Incremental Brand Sales, Marketing science , 23(3), 2004, pp. 345-463
Who Benefits from Store Brand Entry?
Authors: Pauwels, Koen Srinivasan, Shuba
Journal: Marketing science
Citation: Pauwels, Koen et Srinivasan, Shuba, Who Benefits from Store Brand Entry?, Marketing science , 23(3), 2004, pp. 364-390
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules
Authors: Gilbride, Timothy J. Allenby, Greg M.
Journal: Marketing science
Citation: J. Gilbride, Timothy et M. Allenby, Greg, A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules, Marketing science , 23(3), 2004, pp. 391-406
Partial-Repeat-Bidding in the Name-Your-Own-Price Channel
Authors: Fay, Scott
Journal: Marketing science
Citation: Fay, Scott, Partial-Repeat-Bidding in the Name-Your-Own-Price Channel, Marketing science , 23(3), 2004, pp. 407-418
From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
Authors: Garber, Tal Goldenberg, Jacob Libai, Barak Muller, Eitan
Journal: Marketing science
Citation: Garber, Tal et al., From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success, Marketing science , 23(3), 2004, pp. 419-428
Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability
Authors: Desiraju, Ramarao
Journal: Marketing science
Citation: Desiraju, Ramarao, Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability, Marketing science , 23(3), 2004, pp. 429-450
Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares
Authors: Venkatesan, Rajkumar Krishnan, Trichy V. Kumar, V.
Journal: Marketing science
Citation: Venkatesan, Rajkumar et al., Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares, Marketing science , 23(3), 2004, pp. 451-464
Editorial: The Impact of Advancing Technology on Marketing and Academic Research
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: The Impact of Advancing Technology on Marketing and Academic Research, Marketing science , 23(4), 2004, pp. 469-475
An Empirical Analysis of Territorial Encroachment within Franchised and Company-Owned Branded Chains
Authors: Kalnins, Arturs
Journal: Marketing science
Citation: Kalnins, Arturs, An Empirical Analysis of Territorial Encroachment within Franchised and Company-Owned Branded Chains, Marketing science , 23(4), 2004, pp. 476-489
Buyer Search Costs and Endogenous Product Design
Authors: Kuksov, Dmitri
Journal: Marketing science
Citation: Kuksov, Dmitri, Buyer Search Costs and Endogenous Product Design, Marketing science , 23(4), 2004, pp. 490-499
Results: 1-25 | 26-35