string(238) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2004' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 25 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25 | 26-35    

Articles table of contents

Results : 26-35/35
Market Roll-Out and Retailer Adoption for New Brands
Authors: Bronnenberg, Bart J. Mela, Carl F.
Journal: Marketing science
Citation: J. Bronnenberg, Bart et F. Mela, Carl, Market Roll-Out and Retailer Adoption for New Brands, Marketing science , 23(4), 2004, pp. 500-518
Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing
Authors: Grewal, Rajdeep Cote, Joseph A. Baumgartner, Hans
Journal: Marketing science
Citation: Grewal, Rajdeep et al., Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing, Marketing science , 23(4), 2004, pp. 519-529
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
Authors: van den Bulte, Christophe Stremersch, Stefan
Journal: Marketing science
Citation: Van Den Bulte, Christophe et Stremersch, Stefan, Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test, Marketing science , 23(4), 2004, pp. 530-544
Using Online Conversations to Study Word-of-Mouth Communication
Authors: Godes, David Mayzlin, Dina
Journal: Marketing science
Citation: Godes, David et Mayzlin, Dina, Using Online Conversations to Study Word-of-Mouth Communication, Marketing science , 23(4), 2004, pp. 545-560
Customizing Promotions in Online Stores
Authors: Zhang, Jie Krishnamurthi, Lakshman
Journal: Marketing science
Citation: Zhang, Jie et Krishnamurthi, Lakshman, Customizing Promotions in Online Stores, Marketing science , 23(4), 2004, pp. 561-578
Modeling Online Browsing and Path Analysis Using Clickstream Data
Authors: Montgomery, Alan L. Li, Shibo Srinivasan, Kannan Liechty, John C.
Journal: Marketing science
Citation: L. Montgomery, Alan et al., Modeling Online Browsing and Path Analysis Using Clickstream Data, Marketing science , 23(4), 2004, pp. 579-595
How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness
Authors: Pauwels, Koen
Journal: Marketing science
Citation: Pauwels, Koen, How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness, Marketing science , 23(4), 2004, pp. 596-610
Do Returns Policies Intensify Retail Competition?
Authors: Wang, Hao
Journal: Marketing science
Citation: Wang, Hao, Do Returns Policies Intensify Retail Competition?, Marketing science , 23(4), 2004, pp. 611-613
Reply to "Do Returns Policies Intensify Retail Competition?"
Authors: Padmanabhan, V. Png, I. P. L.
Journal: Marketing science
Citation: V. Padmanabhan, et L. Png, I. P., Reply to "Do Returns Policies Intensify Retail Competition?", Marketing science , 23(4), 2004, pp. 614-618
Advertising in a Distribution Channel
Authors: Shaffer, Greg Zettelmeyer, Florian
Journal: Marketing science
Citation: Shaffer, Greg et Zettelmeyer, Florian, Advertising in a Distribution Channel, Marketing science , 23(4), 2004, pp. 619-628
Results: 1-25 | 26-35