string(238) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2006' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 25 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25 | 26-50 | 51-75 | 76-94    

Articles table of contents

Results : 26-50/94
Optimal Pricing and Return Policies for Perishable Commodities
Authors: Pasternack, Barry Alan
Journal: Marketing science
Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 27(1), 2006, pp. 131-132
Asymmetric Wholesale Pricing: Theory and Evidence
Authors: Ray, Sourav Chen, Haipeng (Allan) Bergen, Mark E. Levy, Daniel
Journal: Marketing science
Citation: Ray, Sourav et al., Asymmetric Wholesale Pricing: Theory and Evidence, Marketing science , 25(2), 2006, pp. 131-154
Optimal Pricing and Return Policies for Perishable Commodities
Authors: Pasternack, Barry Alan
Journal: Marketing science
Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 27(1), 2006, pp. 133-140
The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance
Authors: Maxham III, James G. Netemeyer, Richard G. Lichtenstein, Donald R.
Journal: Marketing science
Citation: G. Maxham Iii, James et al., The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance, Marketing science , 27(2), 2006, pp. 147-167
Promotional Chat on the Internet
Authors: Mayzlin, Dina
Journal: Marketing science
Citation: Mayzlin, Dina, Promotional Chat on the Internet, Marketing science , 25(2), 2006, pp. 155-163
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
Authors: Draganska, Michaela Jain, Dipak C.
Journal: Marketing science
Citation: Draganska, Michaela et C. Jain, Dipak, Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis, Marketing science , 25(2), 2006, pp. 164-174
Signaling Quality through Specialization
Authors: Kalra, Ajay Li, Shibo
Journal: Marketing science
Citation: Kalra, Ajay et Li, Shibo, Signaling Quality through Specialization, Marketing science , 27(2), 2006, pp. 168-184
Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising
Authors: He, Chuan Chen, Yuxin
Journal: Marketing science
Citation: He, Chuan et Chen, Yuxin, Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising, Marketing science , 25(2), 2006, pp. 175-187
A Hidden Markov Model of Customer Relationship Dynamics
Authors: Netzer, Oded Lattin, James M. Srinivasan, V.
Journal: Marketing science
Citation: Netzer, Oded et al., A Hidden Markov Model of Customer Relationship Dynamics, Marketing science , 27(2), 2006, pp. 185-204
Using Basket Composition Data for Intelligent Supermarket Pricing
Authors: Kumar, Nanda Rao, Ram
Journal: Marketing science
Citation: Kumar, Nanda et Rao, Ram, Using Basket Composition Data for Intelligent Supermarket Pricing, Marketing science , 25(2), 2006, pp. 188-199
Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error, Marketing science , 25(2), 2006, pp. 203-216
Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
Authors: Vosgerau, Joachim Anderson, Erin Ross Jr., William T.
Journal: Marketing science
Citation: Vosgerau, Joachim et al., Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?, Marketing science , 27(2), 2006, pp. 205-224
Optimal Data Interval for Estimating Advertising Response
Authors: Tellis, Gerard J. Franses, Philip Hans
Journal: Marketing science
Citation: J. Tellis, Gerard et Franses, Philip Hans, Optimal Data Interval for Estimating Advertising Response, Marketing science , 25(2), 2006, pp. 217-229
A Cross-Category Model of Households' Incidence and Quantity Decisions
Authors: Niraj, Rakesh Padmanabhan, V. Seetharaman, P. B.
Journal: Marketing science
Citation: Niraj, Rakesh et al., A Cross-Category Model of Households' Incidence and Quantity Decisions, Marketing science , 27(2), 2006, pp. 225-235
How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
Authors: Mitra, Debanjan Golder, Peter N.
Journal: Marketing science
Citation: Mitra, Debanjan et N. Golder, Peter, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries, Marketing science , 25(2), 2006, pp. 230-247
Attention Arousal through Price Partitioning
Authors: Bertini, Marco Wathieu, Luc
Journal: Marketing science
Citation: Bertini, Marco et Wathieu, Luc, Attention Arousal through Price Partitioning, Marketing science , 27(2), 2006, pp. 236-246
Channel Structure with Knowledge Spillovers
Authors: Gupta, Sudheer
Journal: Marketing science
Citation: Gupta, Sudheer, Channel Structure with Knowledge Spillovers, Marketing science , 27(2), 2006, pp. 247-261
On the Profitability of Firms in a Differentiated Industry
Authors: Jing, Bing
Journal: Marketing science
Citation: Jing, Bing, On the Profitability of Firms in a Differentiated Industry, Marketing science , 25(3), 2006, pp. 248-259
Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value
Authors: Ho, Teck-Hua Park, Young-Hoon Zhou, Yong-Pin
Journal: Marketing science
Citation: Ho, Teck-hua et al., Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value, Marketing science , 25(3), 2006, pp. 260-277
Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
Authors: Krishna, Aradhna Ünver, M. Utku
Journal: Marketing science
Citation: Krishna, Aradhna et Ünver, M. Utku, Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies, Marketing science , 27(2), 2006, pp. 262-282
An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising
Authors: Zhang, Jie
Journal: Marketing science
Citation: Zhang, Jie, An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising, Marketing science , 25(3), 2006, pp. 278-290
A Comparison of Within-Household Price Sensitivity across Online and Offline Channels
Authors: Chu, Junhong Chintagunta, Pradeep Cebollada, Javier
Journal: Marketing science
Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2006, pp. 283-299
Editorial: Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible
Authors: Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible, Marketing science , 25(4), 2006, pp. 293-300
The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
Authors: Steenburgh, Thomas J.
Journal: Marketing science
Citation: J. Steenburgh, Thomas, The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models, Marketing science , 27(2), 2006, pp. 300-307
The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
Authors: Bohlmann, Jonathan D. Rosa, José Antonio Bolton, Ruth N. Qualls, William J.
Journal: Marketing science
Citation: D. Bohlmann, Jonathan et al., The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation, Marketing science , 25(4), 2006, pp. 301-321
Results: 1-25 | 26-50 | 51-75 | 76-94