Results : 26-50/82
Authors:
Chu, Junhong
Chintagunta, Pradeep
Cebollada, Javier
Journal: Marketing science
Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2008, pp. 283-299
Authors:
Steenburgh, Thomas J.
Journal: Marketing science
Citation: J. Steenburgh, Thomas, The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models, Marketing science , 27(2), 2008, pp. 300-307
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: The Scientific Process at Its Best, Marketing science , 27(3), 2008, pp. 323-323
Authors:
Dubé, Jean-Pierre
Gupta, Sachin
Journal: Marketing science
Citation: Dubé, Jean-pierre et Gupta, Sachin, Cross-Brand Pass-Through in Supermarket Pricing, Marketing science , 27(3), 2008, pp. 324-333
Authors:
Mehta, Nitin
Chen, Xinlei (Jack)
Narasimhan, Om
Journal: Marketing science
Citation: Mehta, Nitin et al., Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions, Marketing science , 27(3), 2008, pp. 334-355
Authors:
Wilbur, Kenneth C.
Journal: Marketing science
Citation: C. Wilbur, Kenneth, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing science , 27(3), 2008, pp. 356-378
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Authors:
Syam, Niladri
Krishnamurthy, Partha
Hess, James D.
Journal: Marketing science
Citation: Syam, Niladri et al., That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World, Marketing science , 27(3), 2008, pp. 379-397
Authors:
Chen, Xinlei (Jack)
John, George
Narasimhan, Om
Journal: Marketing science
Citation: Chen, Xinlei (jack) et al., Assessing the Consequences of a Channel Switch, Marketing science , 27(3), 2008, pp. 398-416
Authors:
Dubé, Jean-Pierre
Hitsch, Günter J.
Rossi, Peter E.
Vitorino, Maria Ana
Journal: Marketing science
Citation: Dubé, Jean-pierre et al., Category Pricing with State-Dependent Utility, Marketing science , 27(3), 2008, pp. 417-429
Authors:
Mittal, Vikas
Feick, Lawrence
Murshed, Feisal
Journal: Marketing science
Citation: Mittal, Vikas et al., Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty, Marketing science , 27(3), 2008, pp. 430-442
Authors:
De Bruyn, Arnaud
Liechty, John C.
Huizingh, Eelko K. R. E.
Lilien, Gary L.
Journal: Marketing science
Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2008, pp. 443-460
Authors:
Cachon, Gérard P.
Terwiesch, Christian
Xu, Yi
Journal: Marketing science
Citation: P. Cachon, Gérard et al., On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, Marketing science , 27(3), 2008, pp. 461-473
Authors:
Aribarg, Anocha
Arora, Neeraj
Journal: Marketing science
Citation: Aribarg, Anocha et Arora, Neeraj, Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit, Marketing science , 27(3), 2008, pp. 474-491
Authors:
Anderson, Eric T.
Simester, Duncan I.
Journal: Marketing science
Citation: T. Anderson, Eric et I. Simester, Duncan, Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes, Marketing science , 27(3), 2008, pp. 492-500
Authors:
Feng, Juan
Journal: Marketing science
Citation: Feng, Juan, Optimal Mechanism for Selling a Set of Commonly Ranked Objects, Marketing science , 27(3), 2008, pp. 501-512
Authors:
He, Chuan
Marklund, Johan
Vossen, Thomas
Journal: Marketing science
Citation: He, Chuan et al., Vertical Information Sharing in a Volatile Market, Marketing science , 27(3), 2008, pp. 513-530
Authors:
Keiningham, Timothy L.
Aksoy, Lerzan
Cooil, Bruce
Andreassen, Tor Wallin
Journal: Marketing science
Citation: L. Keiningham, Timothy et al., Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego, Marketing science , 27(3), 2008, pp. 531-532
Authors:
Morgan, Neil A.
Rego, Lopo L.
Journal: Marketing science
Citation: A. Morgan, Neil et L. Rego, Lopo, Rejoinder: Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?, Marketing science , 27(3), 2008, pp. 533-534
Authors:
Roberts, John H.
Lilien, Gary L.
Journal: Marketing science
Citation: H. Roberts, John et L. Lilien, Gary, 2007 ISMS Practice Prize Competition: Special Section Introduction, Marketing science , 28(4), 2008, pp. 617-619
Authors:
Kannan, P. K.
Kline Pope, Barbara
Jain, Sanjay
Journal: Marketing science
Citation: K. Kannan, P. et al., Practice Prize Winner: Pricing Digital Content Product Lines: A Model and Application for the National Academies Press, Marketing science , 28(4), 2008, pp. 620-636
Authors:
Du, Jie
Xie, Lili
Schroeder, Stephan
Journal: Marketing science
Citation: Du, Jie et al., Practice Prize Paper: PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution, Marketing science , 28(4), 2008, pp. 637-644
Authors:
Kumar, V.
Fan, Jia
Gulati, Rohit
Venkat, P.
Journal: Marketing science
Citation: V. Kumar, et al., Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific, Marketing science , 28(4), 2008, pp. 645-655
Authors:
Hansen, Karsten
Singh, Vishal
Journal: Marketing science
Citation: Hansen, Karsten et Singh, Vishal, Market Structure Across Retail Formats, Marketing science , 28(4), 2008, pp. 656-673
Authors:
de Jong, Martijn G.
Steenkamp, Jan-Benedict E. M.
Veldkamp, Bernard P.
Journal: Marketing science
Citation: G. De Jong, Martijn et al., A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales, Marketing science , 28(4), 2008, pp. 674-689
Authors:
Stremersch, Stefan
Lemmens, Aurélie
Journal: Marketing science
Citation: Stremersch, Stefan et Lemmens, Aurélie, Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes, Marketing science , 28(4), 2008, pp. 690-708