Results : 51-75/82
Authors:
Fox, Edward J.
Postrel, Steven
John H. Semple
Journal: Marketing science
Citation: J. Fox, Edward et al., Optimal Category Pricing with Endogenous Store Traffic, Marketing science , 28(4), 2008, pp. 709-720
Authors:
Godes, David
Mayzlin, Dina
Journal: Marketing science
Citation: Godes, David et Mayzlin, Dina, Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing science , 28(4), 2008, pp. 721-739
Authors:
Chen, Tao
Sun, Baohong
Singh, Vishal
Journal: Marketing science
Citation: Chen, Tao et al., An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift, Marketing science , 28(4), 2008, pp. 740-758
Authors:
Wernerfelt, Birger
Journal: Marketing science
Citation: Wernerfelt, Birger, Class Pricing, Marketing science , 27(5), 2008, pp. 755-763
Authors:
Sethuraman, Raj
Journal: Marketing science
Citation: Sethuraman, Raj, Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models, Marketing science , 28(4), 2008, pp. 759-781
Authors:
Katona, Zsolt
Sarvary, Miklos
Journal: Marketing science
Citation: Katona, Zsolt et Sarvary, Miklos, Network Formation and the Structure of the Commercial World Wide Web, Marketing science , 28(4), 2008, pp. 764-778
Authors:
Cui, Tony Haitao
Raju, Jagmohan S.
Zhang, Z. John
Journal: Marketing science
Citation: Cui, Tony Haitao et al., A Price Discrimination Model of Trade Promotions, Marketing science , 28(4), 2008, pp. 779-795
Authors:
Ailawadi, Kusum L.
Harlam, Bari A.
Journal: Marketing science
Citation: L. Ailawadi, Kusum et A. Harlam, Bari, Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants, Marketing science , 28(4), 2008, pp. 782-791
Authors:
Basu, Amiya
Vitharana, Padmal
Journal: Marketing science
Citation: Basu, Amiya et Vitharana, Padmal, Impact of Customer Knowledge Heterogeneity on Bundling Strategy, Marketing science , 28(4), 2008, pp. 792-801
Authors:
Freimer, Marshall
Horsky, Dan
Journal: Marketing science
Citation: Freimer, Marshall et Horsky, Dan, Try It, You Will Like It: Does Consumer Learning Lead to Competitive Price Promotions?, Marketing science , 28(4), 2008, pp. 796-810
Authors:
Fader, Peter S.
Winer, Russell S.
Journal: Marketing science
Citation: S. Fader, Peter et S. Winer, Russell, Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC), Marketing science , 28(4), 2008, pp. 807-807
Authors:
Ellickson, Paul B.
Misra, Sanjog
Journal: Marketing science
Citation: B. Ellickson, Paul et Misra, Sanjog, Supermarket Pricing Strategies, Marketing science , 27(5), 2008, pp. 811-828
Authors:
Schweidel, David A.
Fader, Peter S.
Bradlow, Eric T.
Journal: Marketing science
Citation: A. Schweidel, David et al., A Bivariate Timing Model of Customer Acquisition and Retention, Marketing science , 27(5), 2008, pp. 829-843
Authors:
Chandrasekaran, Deepa
Tellis, Gerard J.
Journal: Marketing science
Citation: Chandrasekaran, Deepa et J. Tellis, Gerard, Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?, Marketing science , 27(5), 2008, pp. 844-860
Authors:
Yao, Song
Mela, Carl F.
Journal: Marketing science
Citation: Yao, Song et F. Mela, Carl, Online Auction Demand, Marketing science , 27(5), 2008, pp. 861-885
Authors:
Grewal, Rajdeep
Chandrashekaran, Murali
Dwyer, F. Robert
Journal: Marketing science
Citation: Grewal, Rajdeep et al., Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance, Marketing science , 27(5), 2008, pp. 886-902
Authors:
Amaldoss, Wilfred
Bettman, James R.
Payne, John W.
Journal: Marketing science
Citation: Amaldoss, Wilfred et al., Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance, Marketing science , 27(5), 2008, pp. 903-921
Authors:
van der Lans, Ralf
Pieters, Rik
Wedel, Michel
Journal: Marketing science
Citation: Van Der Lans, Ralf et al., Competitive Brand Salience, Marketing science , 27(5), 2008, pp. 922-931
Authors:
Amaldoss, Wilfred
Jain, Sanjay
Journal: Marketing science
Citation: Amaldoss, Wilfred et Jain, Sanjay, Trading up: A Strategic Analysis of Reference Group Effects, Marketing science , 27(5), 2008, pp. 932-942
Authors:
Jap, Sandy D.
Naik, Prasad A.
Journal: Marketing science
Citation: D. Jap, Sandy et A. Naik, Prasad, BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models, Marketing science , 27(6), 2008, pp. 949-960
Authors:
Manchanda, Puneet
Xie, Ying
Youn, Nara
Journal: Marketing science
Citation: Manchanda, Puneet et al., The Role of Targeted Communication and Contagion in Product Adoption, Marketing science , 27(6), 2008, pp. 961-976
Authors:
Pazgal, Amit
Soberman, David
Journal: Marketing science
Citation: Pazgal, Amit et Soberman, David, Behavior-Based Discrimination: Is It a Winning Play, and If so, When?, Marketing science , 27(6), 2008, pp. 977-994
Authors:
Gilbride, Timothy J.
Lenk, Peter J.
Brazell, Jeff D.
Journal: Marketing science
Citation: J. Gilbride, Timothy et al., Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis, Marketing science , 27(6), 2008, pp. 995-1011
Authors:
Chien, Hung-Ken
Chu, C. Y. Cyrus
Journal: Marketing science
Citation: Chien, Hung-ken et Chu, C. Y. Cyrus, Sale or Lease? Durable-Goods Monopoly with Network Effects, Marketing science , 27(6), 2008, pp. 1012-1019
Authors:
Singh, Vishal
Zhu, Ting
Journal: Marketing science
Citation: Singh, Vishal et Zhu, Ting, Pricing and Market Concentration in Oligopoly Markets, Marketing science , 27(6), 2008, pp. 1020-1035