Results : 76-82/82
Authors:
Ataman, M. Berk
Mela, Carl F.
van Heerde, Harald J.
Journal: Marketing science
Citation: Ataman, M. Berk et al., Building Brands, Marketing science , 27(6), 2008, pp. 1036-1054
Authors:
Amir, On
Ariely, Dan
Carmon, Ziv
Journal: Marketing science
Citation: Amir, On et al., The Dissociation between Monetary Assessment and Predicted Utility, Marketing science , 27(6), 2008, pp. 1055-1064
Authors:
van Nierop, Erjen
Fok, Dennis
Franses, Philip Hans
Journal: Marketing science
Citation: Van Nierop, Erjen et al., Interaction between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements, Marketing science , 27(6), 2008, pp. 1065-1082
Authors:
Meyer, Robert J.
Zhao, Shenghui
Han, Jin K.
Journal: Marketing science
Citation: J. Meyer, Robert et al., Biases in Valuation vs. Usage of Innovative Product Features, Marketing science , 27(6), 2008, pp. 1083-1096
Authors:
Hui, Sam K.
Eliashberg, Jehoshua
George, Edward I.
Journal: Marketing science
Citation: K. Hui, Sam et al., Modeling DVD Preorder and Sales: An Optimal Stopping Approach, Marketing science , 27(6), 2008, pp. 1097-1110
Authors:
Erdem, Tülin
Keane, Michael P.
Sun, Baohong
Journal: Marketing science
Citation: Erdem, Tülin et al., A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality, Marketing science , 27(6), 2008, pp. 1111-1125
Authors:
Bruno, Hernán A.
Vilcassim, Naufel J.
Journal: Marketing science
Citation: A. Bruno, Hernán et J. Vilcassim, Naufel, Structural Demand Estimation with Varying Product Availability, Marketing science , 27(6), 2008, pp. 1126-1131