Results : 51-75/86
Authors:
de Jong, Martijn G.
Steenkamp, Jan-Benedict E. M.
Veldkamp, Bernard P.
Journal: Marketing science
Citation: G. De Jong, Martijn et al., A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales, Marketing science , 28(4), 2009, pp. 674-689
Authors:
Stremersch, Stefan
Lemmens, Aurélie
Journal: Marketing science
Citation: Stremersch, Stefan et Lemmens, Aurélie, Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes, Marketing science , 28(4), 2009, pp. 690-708
Authors:
Fox, Edward J.
Postrel, Steven
Semple, John H.
Journal: Marketing science
Citation: J. Fox, Edward et al., Optimal Category Pricing with Endogenous Store Traffic, Marketing science , 28(4), 2009, pp. 709-720
Authors:
Godes, David
Mayzlin, Dina
Journal: Marketing science
Citation: Godes, David et Mayzlin, Dina, Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing science , 28(4), 2009, pp. 721-739
Authors:
Chen, Tao
Sun, Baohong
Singh, Vishal
Journal: Marketing science
Citation: Chen, Tao et al., An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift, Marketing science , 28(4), 2009, pp. 740-758
Authors:
Sethuraman, Raj
Journal: Marketing science
Citation: Sethuraman, Raj, Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models, Marketing science , 28(4), 2009, pp. 759-781
Authors:
Ailawadi, Kusum L.
Harlam, Bari A.
Journal: Marketing science
Citation: L. Ailawadi, Kusum et A. Harlam, Bari, Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants, Marketing science , 28(4), 2009, pp. 782-791
Authors:
Basu, Amiya
Vitharana, Padmal
Journal: Marketing science
Citation: Basu, Amiya et Vitharana, Padmal, Impact of Customer Knowledge Heterogeneity on Bundling Strategy, Marketing science , 28(4), 2009, pp. 792-801
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd, Marketing science , 28(5), 2009, pp. 809-809
Authors:
Jacobson, Robert
Mizik, Natalie
Journal: Marketing science
Citation: Jacobson, Robert et Mizik, Natalie, The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction, Marketing science , 28(5), 2009, pp. 810-819
Authors:
Fornell, Claes
Mithas, Sunil
Morgeson III, Forrest V.
Journal: Marketing science
Citation: Fornell, Claes et al., Commentary: The Economic and Statistical Significance of Stock Returns on Customer Satisfaction, Marketing science , 28(5), 2009, pp. 820-825
Authors:
Ittner, Christopher
Larcker, David
Taylor, Daniel
Journal: Marketing science
Citation: Ittner, Christopher et al., Commentary: The Stock Market's Pricing of Customer Satisfaction, Marketing science , 28(5), 2009, pp. 826-835
Authors:
Jacobson, Robert
Mizik, Natalie
Journal: Marketing science
Citation: Jacobson, Robert et Mizik, Natalie, Rejoinder: Customer Satisfaction-Based Mispricing: Issues and Misconceptions, Marketing science , 28(5), 2009, pp. 836-845
Authors:
Gordon, Brett R.
Journal: Marketing science
Citation: R. Gordon, Brett, A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry, Marketing science , 28(5), 2009, pp. 846-867
Authors:
Orhun, A. Yesim
Journal: Marketing science
Citation: Orhun, A. Yesim, Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences, Marketing science , 28(5), 2009, pp. 868-886
Authors:
Xia, Nan
Rajagopalan, S.
Journal: Marketing science
Citation: Xia, Nan et S. Rajagopalan,, Standard vs. Custom Products: Variety, Lead Time, and Price Competition, Marketing science , 28(5), 2009, pp. 887-900
Authors:
Guo, Liang
Journal: Marketing science
Citation: Guo, Liang, Service Cancellation and Competitive Refund Policy, Marketing science , 28(5), 2009, pp. 901-917
Authors:
Bhaskaran, Sreekumar R.
Gilbert, Stephen M.
Journal: Marketing science
Citation: R. Bhaskaran, Sreekumar et M. Gilbert, Stephen, Implications of Channel Structure for Leasing or Selling Durable Goods, Marketing science , 28(5), 2009, pp. 918-934
Authors:
Yang, Xiaojing
Smith, Robert E.
Journal: Marketing science
Citation: Yang, Xiaojing et E. Smith, Robert, Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity, Marketing science , 28(5), 2009, pp. 935-949
Authors:
Rao, Raghunath Singh
Narasimhan, Om
John, George
Journal: Marketing science
Citation: Rao, Raghunath Singh et al., Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence, Marketing science , 28(5), 2009, pp. 950-967
Authors:
Ralf van der Lans,
Cote, Joseph A.
Cole, Catherine A.
Leong, Siew Meng
Smidts, Ale
Henderson, Pamela W.
Bluemelhuber, Christian
Bottomley, Paul A.
Doyle, John R.
Fedorikhin, Alexander
Moorthy, Janakiraman
Ramaseshan, B.
Schmitt, Bernd H.
Journal: Marketing science
Citation: Ralf Van Der Lans, et al., Cross-National Logo Evaluation Analysis: An Individual-Level Approach, Marketing science , 28(5), 2009, pp. 968-985
Authors:
Tsang, Eric W. K.
Journal: Marketing science
Citation: K. Tsang, Eric W., Commentary: Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions", Marketing science , 28(5), 2009, pp. 986-990
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Commentary: Relevancy Is Robust Prediction, Not Alleged Realism, Marketing science , 28(5), 2009, pp. 991-998
Authors:
Tsang, Eric W. K.
Journal: Marketing science
Citation: K. Tsang, Eric W., Rejoinder: Robust Prediction and Unrealistic Assumptions, Marketing science , 28(5), 2009, pp. 999-1000
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Rejoinder: Think Theory Testing, Not Realism, Marketing science , 28(5), 2009, pp. 1001-1001