Articles table of contents

Results : 76-86/86

Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC)

Authors: Fader, Peter S. Winer, Russell S.

Journal: Marketing science

Citation: S. Fader, Peter et S. Winer, Russell, Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC), Marketing science , 28(5), 2009, pp. 1007-1007

Optimal Sales Force Diversification and Group Incentive Payments

Authors: Caldieraro, Fabio Coughlan, Anne T.

Journal: Marketing science

Citation: Caldieraro, Fabio et T. Coughlan, Anne, Optimal Sales Force Diversification and Group Incentive Payments, Marketing science , 28(6), 2009, pp. 1009-1026

Self-Control and Optimal Goals: A Theoretical Analysis

Authors: Jain, Sanjay

Journal: Marketing science

Citation: Jain, Sanjay, Self-Control and Optimal Goals: A Theoretical Analysis, Marketing science , 28(6), 2009, pp. 1027-1045

Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters

Authors: Gil, Ricard Hartmann, Wesley R.

Journal: Marketing science

Citation: Gil, Ricard et R. Hartmann, Wesley, Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters, Marketing science , 28(6), 2009, pp. 1046-1062

Dynamic Customer Management and the Value of One-to-One Marketing

Authors: Khan, Romana Lewis, Michael Singh, Vishal

Journal: Marketing science

Citation: Khan, Romana et al., Dynamic Customer Management and the Value of One-to-One Marketing, Marketing science , 28(6), 2009, pp. 1063-1079

Retailers' Multichannel and Price Advertising Strategies

Authors: Zhang, Xubing

Journal: Marketing science

Citation: Zhang, Xubing, Retailers' Multichannel and Price Advertising Strategies, Marketing science , 28(6), 2009, pp. 1080-1094

Estimating the Value of Brand Alliances in Professional Team Sports

Authors: Yang, Yupin Shi, Mengze Goldfarb, Avi

Journal: Marketing science

Citation: Yang, Yupin et al., Estimating the Value of Brand Alliances in Professional Team Sports, Marketing science , 28(6), 2009, pp. 1095-1111

Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?

Authors: Kind, Hans Jarle Nilssen, Tore Sørgard, Lars

Journal: Marketing science

Citation: Kind, Hans Jarle et al., Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?, Marketing science , 28(6), 2009, pp. 1112-1128

Overselling in a Competitive Environment: Boon or Bane?

Authors: Lim, Wei Shi

Journal: Marketing science

Citation: Lim, Wei Shi, Overselling in a Competitive Environment: Boon or Bane?, Marketing science , 28(6), 2009, pp. 1129-1143

Comparative Advertising and In-Store Displays

Authors: Shaffer, Greg Zettelmeyer, Florian

Journal: Marketing science

Citation: Shaffer, Greg et Zettelmeyer, Florian, Comparative Advertising and In-Store Displays, Marketing science , 28(6), 2009, pp. 1144-1156

Is Persuasive Advertising Always Combative in a Distribution Channel?

Authors: Wu, Chi-Cheng Chen, Ying-Ju Wang, Chih-Jen

Journal: Marketing science

Citation: Wu, Chi-cheng et al., Is Persuasive Advertising Always Combative in a Distribution Channel?, Marketing science , 28(6), 2009, pp. 1157-1163

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