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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Authors: Salisbury, Linda Court Feinberg, Fred M.

Journal: Marketing science

Citation: Salisbury, Linda Court et M. Feinberg, Fred, Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test, Marketing science , 29(1), 2010, pp. 1-17

Modeling Multivariate Distributions Using Copulas: Applications in Marketing

Authors: Danaher, Peter J. Smith, Michael S.

Journal: Marketing science

Citation: J. Danaher, Peter et S. Smith, Michael, Modeling Multivariate Distributions Using Copulas: Applications in Marketing, Marketing science , 29(6), 2010, pp. 4-21

Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test"

Authors: Louviere, Jordan Swait, Joffre

Journal: Marketing science

Citation: Louviere, Jordan et Swait, Joffre, Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test", Marketing science , 29(1), 2010, pp. 18-22

A Latent Variable Perspective of Copula Modeling

Authors: George, Edward I. Jensen, Shane T.

Journal: Marketing science

Citation: I. George, Edward et T. Jensen, Shane, A Latent Variable Perspective of Copula Modeling, Marketing science , 29(6), 2010, pp. 22-24

On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice

Authors: Hutchinson, J. Wesley Zauberman, Gal Meyer, Robert

Journal: Marketing science

Citation: Hutchinson, J. Wesley et al., On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice, Marketing science , 29(1), 2010, pp. 23-31

Temporal Stochastic Inflation in Choice-Based Research

Authors: Salisbury, Linda Court Feinberg, Fred M.

Journal: Marketing science

Citation: Salisbury, Linda Court et M. Feinberg, Fred, Temporal Stochastic Inflation in Choice-Based Research, Marketing science , 29(1), 2010, pp. 32-39

A Model for Trade-Up and Change in Considered Brands

Authors: Allenby, Greg M. Garratt, Mark J. Rossi, Peter E.

Journal: Marketing science

Citation: M. Allenby, Greg et al., A Model for Trade-Up and Change in Considered Brands, Marketing science , 29(1), 2010, pp. 40-56

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Authors: Draganska, Michaela Klapper, Daniel Villas-Boas, Sofia B.

Journal: Marketing science

Citation: Draganska, Michaela et al., A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel, Marketing science , 29(1), 2010, pp. 57-74

Uncertainty, Risk Aversion, and WTA vs. WTP

Authors: Okada, Erica Mina

Journal: Marketing science

Citation: Okada, Erica Mina, Uncertainty, Risk Aversion, and WTA vs. WTP, Marketing science , 29(1), 2010, pp. 75-84

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Authors: Fader, Peter S. Hardie, Bruce G. S.

Journal: Marketing science

Citation: S. Fader, Peter et S. Hardie, Bruce G., Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity, Marketing science , 29(1), 2010, pp. 85-93

In-Store Media and Distribution Channel Coordination

Authors: Dukes, Anthony Liu, Yunchuan

Journal: Marketing science

Citation: Dukes, Anthony et Liu, Yunchuan, In-Store Media and Distribution Channel Coordination, Marketing science , 29(1), 2010, pp. 94-107

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

Authors: Kornish, Laura J. Li, Qiuping

Journal: Marketing science

Citation: J. Kornish, Laura et Li, Qiuping, Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives, Marketing science , 29(1), 2010, pp. 108-121

Information Provision in a Vertically Differentiated Competitive Marketplace

Authors: Kuksov, Dmitri Lin, Yuanfang

Journal: Marketing science

Citation: Kuksov, Dmitri et Lin, Yuanfang, Information Provision in a Vertically Differentiated Competitive Marketplace, Marketing science , 29(1), 2010, pp. 122-138

Predicting Joint Choice Using Individual Data

Authors: Aribarg, Anocha Arora, Neeraj Kang, Moon Young

Journal: Marketing science

Citation: Aribarg, Anocha et al., Predicting Joint Choice Using Individual Data, Marketing science , 29(1), 2010, pp. 139-157

"Call for Prices": Strategic Implications of Raising Consumers' Costs

Authors: Desai, Preyas S. Krishnamoorthy, Anand Sainam, Preethika

Journal: Marketing science

Citation: S. Desai, Preyas et al., "Call for Prices": Strategic Implications of Raising Consumers' Costs, Marketing science , 29(1), 2010, pp. 158-174

The Price Precision Effect: Evidence from Laboratory and Market Data

Authors: Thomas, Manoj Simon, Daniel H. Kadiyal, Vrinda

Journal: Marketing science

Citation: Thomas, Manoj et al., The Price Precision Effect: Evidence from Laboratory and Market Data, Marketing science , 29(1), 2010, pp. 175-190

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Authors: Katona, Zsolt Sarvary, Miklos

Journal: Marketing science

Citation: Katona, Zsolt et Sarvary, Miklos, The Race for Sponsored Links: Bidding Patterns for Search Advertising, Marketing science , 29(2), 2010, pp. 199-215

Tipping and Concentration in Markets with Indirect Network Effects

Authors: Dubé, Jean-Pierre H. Hitsch, Günter J. Chintagunta, Pradeep K.

Journal: Marketing science

Citation: H. Dubé, Jean-pierre et al., Tipping and Concentration in Markets with Indirect Network Effects, Marketing science , 29(2), 2010, pp. 216-249

Channel Pass-Through of Trade Promotions

Authors: Nijs, Vincent Misra, Kanishka Anderson, Eric T. Hansen, Karsten Krishnamurthi, Lakshman

Journal: Marketing science

Citation: Nijs, Vincent et al., Channel Pass-Through of Trade Promotions, Marketing science , 29(2), 2010, pp. 250-267

"The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Authors: Busse, Meghan R. Simester, Duncan I. Zettelmeyer, Florian

Journal: Marketing science

Citation: R. Busse, Meghan et al., "The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry, Marketing science , 29(2), 2010, pp. 268-290

Investigating Consumer Purchase Behavior in Related Technology Product Categories

Authors: Sriram, S. Chintagunta, Pradeep K. Agarwal, Manoj K.

Journal: Marketing science

Citation: S. Sriram, et al., Investigating Consumer Purchase Behavior in Related Technology Product Categories, Marketing science , 29(2), 2010, pp. 291-314

The Sound of Silence: Observational Learning in the U.S. Kidney Market

Authors: Zhang, Juanjuan

Journal: Marketing science

Citation: Zhang, Juanjuan, The Sound of Silence: Observational Learning in the U.S. Kidney Market, Marketing science , 29(2), 2010, pp. 315-335

Optimal Internet Media Selection

Authors: Danaher, Peter J. Lee, Janghyuk Kerbache, Laoucine

Journal: Marketing science

Citation: J. Danaher, Peter et al., Optimal Internet Media Selection, Marketing science , 29(2), 2010, pp. 336-347

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Authors: van der Lans, Ralf van Bruggen, Gerrit Eliashberg, Jehoshua Wierenga, Berend

Journal: Marketing science

Citation: Van Der Lans, Ralf et al., A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth, Marketing science , 29(2), 2010, pp. 348-365

Retail Competition and the Dynamics of Demand for Tied Goods

Authors: Hartmann, Wesley R. Nair, Harikesh S.

Journal: Marketing science

Citation: R. Hartmann, Wesley et S. Nair, Harikesh, Retail Competition and the Dynamics of Demand for Tied Goods, Marketing science , 29(2), 2010, pp. 366-386

Results: 1-25 | 26-50 | 51-73