Results : 26-50/73
Authors:
Fiebig, Denzil G.
Keane, Michael P.
Louviere, Jordan
Wasi, Nada
Journal: Marketing science
Citation: G. Fiebig, Denzil et al., The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity, Marketing science , 29(3), 2010, pp. 393-421
Authors:
Mehta, Nitin
Chen, Xinlei (Jack)
Narasimhan, Om
Journal: Marketing science
Citation: Mehta, Nitin et al., Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis, Marketing science , 29(3), 2010, pp. 422-437
Authors:
Häubl, Gerald
Dellaert, Benedict G. C.
Donkers, Bas
Journal: Marketing science
Citation: Häubl, Gerald et al., Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search, Marketing science , 29(3), 2010, pp. 438-455
Authors:
Cleeren, Kathleen
Verboven, Frank
Dekimpe, Marnik G.
Gielens, Katrijn
Journal: Marketing science
Citation: Cleeren, Kathleen et al., Intra- and Interformat Competition Among Discounters and Supermarkets, Marketing science , 29(3), 2010, pp. 456-473
Authors:
Liu, Yunchuan
Cui, Tony Haitao
Journal: Marketing science
Citation: Liu, Yunchuan et Cui, Tony Haitao, The Length of Product Line in Distribution Channels, Marketing science , 29(3), 2010, pp. 474-482
Authors:
Guo, Liang
Iyer, Ganesh
Journal: Marketing science
Citation: Guo, Liang et Iyer, Ganesh, Information Acquisition and Sharing in a Vertical Relationship, Marketing science , 29(3), 2010, pp. 483-506
Authors:
Kuksov, Dmitri
Villas-Boas, J. Miguel
Journal: Marketing science
Citation: Kuksov, Dmitri et Villas-boas, J. Miguel, When More Alternatives Lead to Less Choice, Marketing science , 29(3), 2010, pp. 507-524
Authors:
Yang, Sha
Zhao, Yi
Dhar, Ravi
Journal: Marketing science
Citation: Yang, Sha et al., Modeling the Underreporting Bias in Panel Survey Data, Marketing science , 29(3), 2010, pp. 525-539
Authors:
Yin, Shuya
Ray, Saibal
Gurnani, Haresh
Animesh, Animesh
Journal: Marketing science
Citation: Yin, Shuya et al., Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications, Marketing science , 29(3), 2010, pp. 540-560
Authors:
Goldenberg, Jacob
Libai, Barak
Muller, Eitan
Stremersch, Stefan
Journal: Marketing science
Citation: Goldenberg, Jacob et al., Database Submission : The Evolving Social Network of Marketing Scholars, Marketing science , 29(3), 2010, pp. 561-567
Authors:
Foutz, Natasha Zhang
Jank, Wolfgang
Journal: Marketing science
Citation: Foutz, Natasha Zhang et Jank, Wolfgang, Research Note : Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets, Marketing science , 29(3), 2010, pp. 568-579
Authors:
Hartmann, Wesley R.
Journal: Marketing science
Citation: R. Hartmann, Wesley, Demand Estimation with Social Interactions and the Implications for Targeted Marketing, Marketing science , 29(4), 2010, pp. 585-601
Authors:
Yang, Sha
Ghose, Anindya
Journal: Marketing science
Citation: Yang, Sha et Ghose, Anindya, Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?, Marketing science , 29(4), 2010, pp. 602-623
Authors:
Balachander, Subramanian
Ghosh, Bikram
Stock, Axel
Journal: Marketing science
Citation: Balachander, Subramanian et al., Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions, Marketing science , 29(4), 2010, pp. 624-638
Authors:
Ghosh, Bikram
Stock, Axel
Journal: Marketing science
Citation: Ghosh, Bikram et Stock, Axel, Advertising Effectiveness, Digital Video Recorders, and Product Market Competition, Marketing science , 29(4), 2010, pp. 639-649
Authors:
Chen, Yuxin
Iyer, Ganesh
Pazgal, Amit
Journal: Marketing science
Citation: Chen, Yuxin et al., Limited Memory, Categorization, and Competition, Marketing science , 29(4), 2010, pp. 650-670
Authors:
Shin, Jiwoong
Sudhir, K.
Journal: Marketing science
Citation: Shin, Jiwoong et K. Sudhir,, A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?, Marketing science , 29(4), 2010, pp. 671-689
Authors:
Nam, Sungjoon
Manchanda, Puneet
Chintagunta, Pradeep K.
Journal: Marketing science
Citation: Nam, Sungjoon et al., The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service, Marketing science , 29(4), 2010, pp. 690-700
Authors:
Liu, Hongju
Chintagunta, Pradeep K.
Zhu, Ting
Journal: Marketing science
Citation: Liu, Hongju et al., Complementarities and the Demand for Home Broadband Internet Services, Marketing science , 29(4), 2010, pp. 701-720
Authors:
van Oest, Rutger D.
van Heerde, Harald J.
Dekimpe, Marnik G.
Journal: Marketing science
Citation: D. Van Oest, Rutger et al., Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions, Marketing science , 29(4), 2010, pp. 721-737
Authors:
Chen, Jack (Xinlei)
Narasimhan, Om
John, George
Dhar, Tirtha
Journal: Marketing science
Citation: Chen, Jack (xinlei) et al., An Empirical Investigation of Private Label Supply by National Label Producers, Marketing science , 29(4), 2010, pp. 738-755
Authors:
Algesheimer, René
Borle, Sharad
Dholakia, Utpal M.
Singh, Siddharth S.
Journal: Marketing science
Citation: Algesheimer, René et al., The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation, Marketing science , 29(4), 2010, pp. 756-769
Authors:
Dobson, Paul W.
Gerstner, Eitan
Journal: Marketing science
Citation: W. Dobson, Paul et Gerstner, Eitan, For a Few Cents More: Why Supersize Unhealthy Food?, Marketing science , 29(4), 2010, pp. 770-778
Authors:
Teixeira, Thales S.
Wedel, Michel
Pieters, Rik
Journal: Marketing science
Citation: S. Teixeira, Thales et al., Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing, Marketing science , 29(5), 2010, pp. 783-804
Authors:
Tucker, Catherine
Zhang, Juanjuan
Journal: Marketing science
Citation: Tucker, Catherine et Zhang, Juanjuan, Growing Two-Sided Networks by Advertising the User Base: A Field Experiment, Marketing science , 29(5), 2010, pp. 805-814