Results : 51-73/73
Authors:
Berger, Jonah
Sorensen, Alan T.
Rasmussen, Scott J.
Journal: Marketing science
Citation: Berger, Jonah et al., Positive Effects of Negative Publicity: When Negative Reviews Increase Sales, Marketing science , 29(5), 2010, pp. 815-827
Authors:
Wiles, Michael A.
Jain, Shailendra P.
Mishra, Saurabh
Lindsey, Charles
Journal: Marketing science
Citation: A. Wiles, Michael et al., Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation, Marketing science , 29(5), 2010, pp. 828-845
Authors:
Bandyopadhyay, Subhajyoti
Paul, Anand A.
Journal: Marketing science
Citation: Bandyopadhyay, Subhajyoti et A. Paul, Anand, Equilibrium Returns Policies in the Presence of Supplier Competition, Marketing science , 29(5), 2010, pp. 846-857
Authors:
Hwang, Minha
Bronnenberg, Bart J.
Thomadsen, Raphael
Journal: Marketing science
Citation: Hwang, Minha et al., An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets, Marketing science , 29(5), 2010, pp. 858-879
Authors:
Liu, Ying
Ram, Sudha
Lusch, Robert F.
Brusco, Michael
Journal: Marketing science
Citation: Liu, Ying et al., Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation, Marketing science , 29(5), 2010, pp. 880-894
Authors:
Dotson, Jeffrey P.
Allenby, Greg M.
Journal: Marketing science
Citation: P. Dotson, Jeffrey et M. Allenby, Greg, Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance, Marketing science , 29(5), 2010, pp. 895-908
Authors:
Montoya, Ricardo
Netzer, Oded
Jedidi, Kamel
Journal: Marketing science
Citation: Montoya, Ricardo et al., Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability, Marketing science , 29(5), 2010, pp. 909-924
Authors:
Kuksov, Dmitri
Xie, Ying
Journal: Marketing science
Citation: Kuksov, Dmitri et Xie, Ying, Pricing, Frills, and Customer Ratings, Marketing science , 29(5), 2010, pp. 925-943
Authors:
Chintagunta, Pradeep K.
Gopinath, Shyam
Venkataraman, Sriram
Journal: Marketing science
Citation: K. Chintagunta, Pradeep et al., The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets, Marketing science , 29(5), 2010, pp. 944-957
Authors:
Zeithammer, Robert
Adams, Christopher
Journal: Marketing science
Citation: Zeithammer, Robert et Adams, Christopher, The Sealed-Bid Abstraction in Online Auctions, Marketing science , 29(6), 2010, pp. 964-987
Authors:
Srinivasan, Kannan
Wang, Xin
Journal: Marketing science
Citation: Srinivasan, Kannan et Wang, Xin, Commentary: Bidders' Experience and Learning in Online Auctions: Issues and Implications, Marketing science , 29(6), 2010, pp. 988-993
Authors:
Hortaçsu, Ali
Nielsen, Eric R.
Journal: Marketing science
Citation: Hortaçsu, Ali et R. Nielsen, Eric, Commentary: Do Bids Equal Values on eBay?, Marketing science , 29(6), 2010, pp. 994-997
Authors:
Zeithammer, Robert
Adams, Christopher
Journal: Marketing science
Citation: Zeithammer, Robert et Adams, Christopher, Rejoinder: Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction, Marketing science , 29(6), 2010, pp. 998-1000
Authors:
Kim, Jun B.
Albuquerque, Paulo
Bronnenberg, Bart J.
Journal: Marketing science
Citation: B. Kim, Jun et al., Online Demand Under Limited Consumer Search, Marketing science , 29(6), 2010, pp. 1001-1023
Authors:
van Heerde, Harald J.
Srinivasan, Shuba
Dekimpe, Marnik G.
Journal: Marketing science
Citation: J. Van Heerde, Harald et al., Estimating Cannibalization Rates for Pioneering Innovations, Marketing science , 29(6), 2010, pp. 1024-1039
Authors:
Fay, Scott
Xie, Jinhong
Journal: Marketing science
Citation: Fay, Scott et Xie, Jinhong, The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling, Marketing science , 29(6), 2010, pp. 1040-1057
Authors:
Spann, Martin
Zeithammer, Robert
Häubl, Gerald
Journal: Marketing science
Citation: Spann, Martin et al., Optimal Reverse-Pricing Mechanisms, Marketing science , 29(6), 2010, pp. 1058-1070
Authors:
Shulman, Jeffrey D.
Coughlan, Anne T.
Savaskan, R. Canan
Journal: Marketing science
Citation: D. Shulman, Jeffrey et al., Optimal Reverse Channel Structure for Consumer Product Returns, Marketing science , 29(6), 2010, pp. 1071-1085
Authors:
Fader, Peter S.
Hardie, Bruce G. S.
Shang, Jen
Journal: Marketing science
Citation: S. Fader, Peter et al., Customer-Base Analysis in a Discrete-Time Noncontractual Setting, Marketing science , 29(6), 2010, pp. 1086-1108
Authors:
Wang, Qiong
Kayande, Ujwal
Jap, Sandy
Journal: Marketing science
Citation: Wang, Qiong et al., The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange, Marketing science , 29(6), 2010, pp. 1109-1124
The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets
Authors:
Zhou, Zach Zhizhong
Zhu, Kevin Xiaoguo
Journal: Marketing science
Citation: Zhou, Zach Zhizhong et Zhu, Kevin Xiaoguo, The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets, Marketing science , 29(6), 2010, pp. 1125-1137
Authors:
Danaher, Brett
Dhanasobhon, Samita
Smith, Michael D.
Telang, Rahul
Journal: Marketing science
Citation: Danaher, Brett et al., Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy, Marketing science , 29(6), 2010, pp. 1138-1151
Authors:
Ernan Haruvy,
Popkowski Leszczyc, Peter T. L.
Journal: Marketing science
Citation: Ernan Haruvy, et L. Popkowski Leszczyc, Peter T., Search and Choice in Online Consumer Auctions, Marketing science , 29(6), 2010, pp. 1152-1164