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Results: 1-25 | 26-50 | 51-75 | 76-77

Articles table of contents

Results : 26-50/77

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Authors: Sood, Ashish Tellis, Gerard J.

Journal: Marketing science

Citation: Sood, Ashish et J. Tellis, Gerard, Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies, Marketing science , 30(2), 2011, pp. 339-354

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

Authors: Lambrecht, Anja Seim, Katja Tucker, Catherine

Journal: Marketing science

Citation: Lambrecht, Anja et al., Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage, Marketing science , 30(2), 2011, pp. 355-367

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Authors: Narayan, Vishal Rao, Vithala R. Saunders, Carolyne

Journal: Marketing science

Citation: Narayan, Vishal et al., How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism, Marketing science , 30(2), 2011, pp. 368-384

Online Display Advertising: Targeting and Obtrusiveness

Authors: Goldfarb, Avi Tucker, Catherine

Journal: Marketing science

Citation: Goldfarb, Avi et Tucker, Catherine, Online Display Advertising: Targeting and Obtrusiveness, Marketing science , 30(3), 2011, pp. 389-404

When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness

Authors: Leonard M. Lodish, Americus Reed II

Journal: Marketing science

Citation: Leonard M. Lodish, et Ii. Americus Reed, When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness, Marketing science , 30(3), 2011, pp. 405-408

Discussion of ``Online Display Advertising: Targeting and Obtrusiveness'' by Avi Goldfarb and Catherine Tucker

Authors: Matwyshyn, Andrea M.

Journal: Marketing science

Citation: M. Matwyshyn, Andrea, Discussion of ``Online Display Advertising: Targeting and Obtrusiveness'' by Avi Goldfarb and Catherine Tucker, Marketing science , 30(3), 2011, pp. 409-412

Implications of ``Online Display Advertising: Targeting and Obtrusiveness''

Authors: Goldfarb, Avi Tucker, Catherine

Journal: Marketing science

Citation: Goldfarb, Avi et Tucker, Catherine, Implications of ``Online Display Advertising: Targeting and Obtrusiveness'', Marketing science , 30(3), 2011, pp. 413-415

Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts

Authors: Landwehr, Jan R. Labroo, Aparna A. Herrmann, Andreas

Journal: Marketing science

Citation: R. Landwehr, Jan et al., Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts, Marketing science , 30(3), 2011, pp. 416-429

The Seeds of Negativity: Knowledge and Money

Authors: Lovett, Mitchell J. Shachar, Ron

Journal: Marketing science

Citation: J. Lovett, Mitchell et Shachar, Ron, The Seeds of Negativity: Knowledge and Money, Marketing science , 30(3), 2011, pp. 430-446

A Dynamic Model of Sponsored Search Advertising

Authors: Yao, Song Mela, Carl F.

Journal: Marketing science

Citation: Yao, Song et F. Mela, Carl, A Dynamic Model of Sponsored Search Advertising, Marketing science , 30(3), 2011, pp. 447-468

A Regime-Switching Model of Cyclical Category Buying

Authors: Park, Sungho Gupta, Sachin

Journal: Marketing science

Citation: Park, Sungho et Gupta, Sachin, A Regime-Switching Model of Cyclical Category Buying, Marketing science , 30(3), 2011, pp. 469-480

Multiple-Constraint Choice Models with Corner and Interior Solutions

Authors: Satomura, Takuya Kim, Jaehwan Allenby, Greg M.

Journal: Marketing science

Citation: Satomura, Takuya et al., Multiple-Constraint Choice Models with Corner and Interior Solutions, Marketing science , 30(3), 2011, pp. 481-490

Crisis and Consumption Smoothing

Authors: Dutt, Pushan Padmanabhan, V.

Journal: Marketing science

Citation: Dutt, Pushan et V. Padmanabhan,, Crisis and Consumption Smoothing, Marketing science , 30(3), 2011, pp. 491-512

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Authors: Braun, Michael Bonfrer, André

Journal: Marketing science

Citation: Braun, Michael et Bonfrer, André, Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes, Marketing science , 30(3), 2011, pp. 513-531

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Authors: Singh, Surendra N. Hillmer, Steve Wang, Ze

Journal: Marketing science

Citation: N. Singh, Surendra et al., Efficient Methods for Sampling Responses from Large-Scale Qualitative Data, Marketing science , 30(3), 2011, pp. 532-549

Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

Authors: Duan, Jason A. McAlister, Leigh Sinha, Shameek

Journal: Marketing science

Citation: A. Duan, Jason et al., Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through, Marketing science , 30(3), 2011, pp. 550-561

Special Section Introduction

Authors: Winer, Russell S.

Journal: Marketing science

Citation: S. Winer, Russell, Special Section Introduction, Marketing science , 30(4), 2011, pp. 565-567

Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

Authors: Fischer, Marc Albers, Sönke Wagner, Nils Frie, Monika

Journal: Marketing science

Citation: Fischer, Marc et al., Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities, Marketing science , 30(4), 2011, pp. 568-585

Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways

Authors: Danaher, Peter J. Roberts, John H. Roberts, Ken Simpson, Alan

Journal: Marketing science

Citation: J. Danaher, Peter et al., Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways, Marketing science , 30(4), 2011, pp. 586-594

Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales

Authors: Kumar, V. Shah, Denish

Journal: Marketing science

Citation: V. Kumar, et Shah, Denish, Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales, Marketing science , 30(4), 2011, pp. 595-603

Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Authors: Wiesel, Thorsten Pauwels, Koen Arts, Joep

Journal: Marketing science

Citation: Wiesel, Thorsten et al., Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression, Marketing science , 30(4), 2011, pp. 604-611

A ``Position Paradox'' in Sponsored Search Auctions

Authors: Jerath, Kinshuk Ma, Liye Park, Young-Hoon Srinivasan, Kannan

Journal: Marketing science

Citation: Jerath, Kinshuk et al., A ``Position Paradox'' in Sponsored Search Auctions, Marketing science , 30(4), 2011, pp. 612-627

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Authors: Steenkamp, Jan-Benedict E. M. Fang, Eric (Er)

Journal: Marketing science

Citation: M. Steenkamp, Jan-benedict E. et Fang, Eric (er), The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades, Marketing science , 30(4), 2011, pp. 628-645

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

Authors: Rutz, Oliver J. Trusov, Michael Bucklin, Randolph E.

Journal: Marketing science

Citation: J. Rutz, Oliver et al., Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?, Marketing science , 30(4), 2011, pp. 646-665

Uninformative Advertising as an Invitation to Search

Authors: Mayzlin, Dina Shin, Jiwoong

Journal: Marketing science

Citation: Mayzlin, Dina et Shin, Jiwoong, Uninformative Advertising as an Invitation to Search, Marketing science , 30(4), 2011, pp. 666-685

Results: 1-25 | 26-50 | 51-75 | 76-77