Results : 1-25/58
Authors:
Desai, Preyas S.
Journal: Marketing science
Citation: S. Desai, Preyas, Editorial: "Marketing Science" Replication and Disclosure Policy, Marketing science , 32(1), 2013, pp. 1-3
Authors:
Chintagunta, Pradeep
Hanssens, Dominique
Hauser, John R.
Raju, Jagmohan Singh
Srinivasan, Kannan
Staelin, Richard
Journal: Marketing science
Citation: Chintagunta, Pradeep et al., Editorial: "Marketing Science": A Strategic Review, Marketing science , 32(1), 2013, pp. 4-7
Authors:
Mela, Carl F.
Roos, Jason
Deng, Yiting
Journal: Marketing science
Citation: F. Mela, Carl et al., Invited Paper: A Keyword History of Marketing Science, Marketing science , 32(1), 2013, pp. 8-18
Authors:
Gordon, Brett R.
Hartmann, Wesley R.
Journal: Marketing science
Citation: R. Gordon, Brett et R. Hartmann, Wesley, Advertising Effects in Presidential Elections, Marketing science , 32(1), 2013, pp. 19-35
Authors:
Chen, Yuxin
Cui, Tony Haitao
Journal: Marketing science
Citation: Chen, Yuxin et Cui, Tony Haitao, The Benefit of Uniform Price for Branded Variants, Marketing science , 32(1), 2013, pp. 36-50
Authors:
Kuksov, Dmitri
Wang, Kangkang
Journal: Marketing science
Citation: Kuksov, Dmitri et Wang, Kangkang, A Model of the "It" Products in Fashion, Marketing science , 32(1), 2013, pp. 51-69
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
Authors:
Saboo, Alok R.
Grewal, Rajdeep
Journal: Marketing science
Citation: R. Saboo, Alok et Grewal, Rajdeep, Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings, Marketing science , 32(1), 2013, pp. 70-88
Authors:
Stremersch, Stefan
Landsman, Vardit
Venkataraman, Sriram
Journal: Marketing science
Citation: Stremersch, Stefan et al., The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space, Marketing science , 32(1), 2013, pp. 89-110
Authors:
Bagh, Adib
Bhargava, Hemant K.
Journal: Marketing science
Citation: Bagh, Adib et K. Bhargava, Hemant, How to Price Discriminate When Tariff Size Matters, Marketing science , 32(1), 2013, pp. 111-126
Authors:
Horváth, Csilla
Fok, Dennis
Journal: Marketing science
Citation: Horváth, Csilla et Fok, Dennis, Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions, Marketing science , 32(1), 2013, pp. 127-152
Authors:
Zhao, Yi
Yang, Sha
Narayan, Vishal
Zhao, Ying
Journal: Marketing science
Citation: Zhao, Yi et al., Modeling Consumer Learning from Online Product Reviews, Marketing science , 32(1), 2013, pp. 153-169
Authors:
Wachtel, Stephan
Otter, Thomas
Journal: Marketing science
Citation: Wachtel, Stephan et Otter, Thomas, Successive Sample Selection and Its Relevance for Management Decisions, Marketing science , 32(1), 2013, pp. 170-185
Authors:
Winer, Russell S.
Journal: Marketing science
Citation: S. Winer, Russell, Special Section Introduction, Marketing science , 32(2), 2013, pp. 191-193
Authors:
Kumar, V.
Bhaskaran, Vikram
Mirchandani, Rohan
Shah, Milap
Journal: Marketing science
Citation: V. Kumar, et al., Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey, Marketing science , 32(2), 2013, pp. 194-212
Authors:
Skiera, Bernd
Nabout, Nadia Abou
Journal: Marketing science
Citation: Skiera, Bernd et Nabout, Nadia Abou, PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising, Marketing science , 32(2), 2013, pp. 213-220
Authors:
Sinha, Ashish
Sahgal, Anna
Mathur, Sharat K.
Journal: Marketing science
Citation: Sinha, Ashish et al., Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System, Marketing science , 32(2), 2013, pp. 221-228
Authors:
Lilien, Gary L.
Roberts, John H.
Shankar, Venkatesh
Journal: Marketing science
Citation: L. Lilien, Gary et al., Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects, Marketing science , 32(2), 2013, pp. 229-245
Authors:
Subramanian, Upender
Raju, Jagmohan S.
Zhang, Z. John
Journal: Marketing science
Citation: Subramanian, Upender et al., Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis, Marketing science , 32(2), 2013, pp. 246-270
Authors:
Chung, Kevin YC
Derdenger, Timothy P.
Srinivasan, Kannan
Journal: Marketing science
Citation: Yc. Chung, Kevin et al., Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls, Marketing science , 32(2), 2013, pp. 271-293
Authors:
Kuksov, Dmitri
Shachar, Ron
Wang, Kangkang
Journal: Marketing science
Citation: Kuksov, Dmitri et al., Advertising and Consumers' Communications, Marketing science , 32(2), 2013, pp. 294-309
Authors:
Lin, Chen
Venkataraman, Sriram
Jap, Sandy D.
Journal: Marketing science
Citation: Lin, Chen et al., Media Multiplexing Behavior: Implications for Targeting and Media Planning, Marketing science , 32(2), 2013, pp. 310-324
Authors:
Rotemberg, Julio J.
Journal: Marketing science
Citation: J. Rotemberg, Julio, Expected Firm Altruism, Quality Provision, and Brand Extensions, Marketing science , 32(2), 2013, pp. 325-341
Authors:
Ofek, Elie
Turut, Özge
Journal: Marketing science
Citation: Ofek, Elie et Turut, Özge, Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty, Marketing science , 32(2), 2013, pp. 342-355
Authors:
Toubia, Olivier
Stephen, Andrew T.
Journal: Marketing science
Citation: Toubia, Olivier et T. Stephen, Andrew, Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?, Marketing science , 32(3), 2013, pp. 368-392
Authors:
Narasimhan, Chakravarthi
Turut, Özge
Journal: Marketing science
Citation: Narasimhan, Chakravarthi et Turut, Özge, Differentiate or Imitate? The Role of Context-Dependent Preferences, Marketing science , 32(3), 2013, pp. 393-410