string(238) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2013' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 25 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25 | 26-50 | 51-58    

Articles table of contents

Results : 26-50/58
Multilateral Bargaining and Downstream Competition
Authors: Guo, Liang Iyer, Ganesh
Journal: Marketing science
Citation: Guo, Liang et Iyer, Ganesh, Multilateral Bargaining and Downstream Competition, Marketing science , 32(3), 2013, pp. 411-430
When Do Markets Tip? A Cognitive Hierarchy Approach
Authors: Hossain, Tanjim Morgan, John
Journal: Marketing science
Citation: Hossain, Tanjim et Morgan, John, When Do Markets Tip? A Cognitive Hierarchy Approach, Marketing science , 32(3), 2013, pp. 431-453
A Direct Utility Model for Asymmetric Complements
Authors: Lee, Sanghak Kim, Jaehwan Allenby, Greg M.
Journal: Marketing science
Citation: Lee, Sanghak et al., A Direct Utility Model for Asymmetric Complements, Marketing science , 32(3), 2013, pp. 454-470
Incorporating Direct Marketing Activity into Latent Attrition Models
Authors: Schweidel, David A. Knox, George
Journal: Marketing science
Citation: A. Schweidel, David et Knox, George, Incorporating Direct Marketing Activity into Latent Attrition Models, Marketing science , 32(3), 2013, pp. 471-487
Category Positioning and Store Choice: The Role of Destination Categories
Authors: Briesch, Richard A. Dillon, William R. Fox, Edward J.
Journal: Marketing science
Citation: A. Briesch, Richard et al., Category Positioning and Store Choice: The Role of Destination Categories, Marketing science , 32(3), 2013, pp. 488-509
Can Commonality Relieve Cannibalization in Product Line Design?
Authors: Kim, Kilsun Chhajed, Dilip Liu, Yunchuan
Journal: Marketing science
Citation: Kim, Kilsun et al., Can Commonality Relieve Cannibalization in Product Line Design?, Marketing science , 32(3), 2013, pp. 510-521
Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability
Authors: Bala, Ram Bhardwaj, Pradeep Chen, Yuxin
Journal: Marketing science
Citation: Bala, Ram et al., Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability, Marketing science , 32(3), 2013, pp. 522-527
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Authors: Büschken, Joachim Otter, Thomas Allenby, Greg M.
Journal: Marketing science
Citation: Büschken, Joachim et al., The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis, Marketing science , 32(4), 2013, pp. 533-553
Complementary Goods: Creating, Capturing, and Competing for Value
Authors: Yalcin, Taylan Ofek, Elie Koenigsberg, Oded Biyalogorsky, Eyal
Journal: Marketing science
Citation: Yalcin, Taylan et al., Complementary Goods: Creating, Capturing, and Competing for Value, Marketing science , 32(4), 2013, pp. 554-569
A Joint Model of Usage and Churn in Contractual Settings
Authors: Ascarza, Eva Hardie, Bruce G. S.
Journal: Marketing science
Citation: Ascarza, Eva et S. Hardie, Bruce G., A Joint Model of Usage and Churn in Contractual Settings, Marketing science , 32(4), 2013, pp. 570-590
National Brand's Response to Store Brands: Throw In the Towel or Fight Back?
Authors: Nasser, Sherif Turcic, Danko Narasimhan, Chakravarthi
Journal: Marketing science
Citation: Nasser, Sherif et al., National Brand's Response to Store Brands: Throw In the Towel or Fight Back?, Marketing science , 32(4), 2013, pp. 591-608
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Authors: Gardete, Pedro M.
Journal: Marketing science
Citation: M. Gardete, Pedro, Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets, Marketing science , 32(4), 2013, pp. 609-621
Returns Policies Between Channel Partners for Durable Products
Authors: Gümü., Mehmet Ray, Saibal Yin, Shuya
Journal: Marketing science
Citation: Gümü., Mehmet et al., Returns Policies Between Channel Partners for Durable Products, Marketing science , 32(4), 2013, pp. 622-643
The Role of Search Engine Optimization in Search Marketing
Authors: Berman, Ron Katona, Zsolt
Journal: Marketing science
Citation: Berman, Ron et Katona, Zsolt, The Role of Search Engine Optimization in Search Marketing, Marketing science , 32(4), 2013, pp. 644-651
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
Authors: Gu, Zheyin (Jane) Liu, Yunchuan
Journal: Marketing science
Citation: Gu, Zheyin (jane) et Liu, Yunchuan, Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction, Marketing science , 32(4), 2013, pp. 652-668
Product Differentiation and Collusion Sustainability When Collusion Is Costly
Authors: Colombo, Stefano
Journal: Marketing science
Citation: Colombo, Stefano, Product Differentiation and Collusion Sustainability When Collusion Is Costly, Marketing science , 32(4), 2013, pp. 669-674
The Dynamic Advertising Effect of Collegiate Athletics
Authors: Chung, Doug J.
Journal: Marketing science
Citation: J. Chung, Doug, The Dynamic Advertising Effect of Collegiate Athletics, Marketing science , 32(5), 2013, pp. 679-698
Optimizing Retail Assortments
Authors: Rooderkerk, Robert P. van Heerde, Harald J. Bijmolt, Tammo H. A.
Journal: Marketing science
Citation: P. Rooderkerk, Robert et al., Optimizing Retail Assortments, Marketing science , 32(5), 2013, pp. 699-715
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
Authors: Mintz, Ofer Currim, Imran S. Jeliazkov, Ivan
Journal: Marketing science
Citation: Mintz, Ofer et al., Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior, Marketing science , 32(5), 2013, pp. 716-732
Pricing Prototypical Products
Authors: Amaldoss, Wilfred He, Chuan
Journal: Marketing science
Citation: Amaldoss, Wilfred et He, Chuan, Pricing Prototypical Products, Marketing science , 32(5), 2013, pp. 733-752
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
Authors: Braun, Michael Moe, Wendy W.
Journal: Marketing science
Citation: Braun, Michael et W. Moe, Wendy, Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories, Marketing science , 32(5), 2013, pp. 753-767
Favoring the Winner or Loser in Repeated Contests
Authors: Ridlon, Robert Shin, Jiwoong
Journal: Marketing science
Citation: Ridlon, Robert et Shin, Jiwoong, Favoring the Winner or Loser in Repeated Contests, Marketing science , 32(5), 2013, pp. 768-785
Conspicuous Consumption and Dynamic Pricing
Authors: Rao, Raghunath Singh Schaefer, Richard
Journal: Marketing science
Citation: Rao, Raghunath Singh et Schaefer, Richard, Conspicuous Consumption and Dynamic Pricing, Marketing science , 32(5), 2013, pp. 786-804
Co-Creation with Production Externalities
Authors: Syam, Niladri B. Pazgal, Amit
Journal: Marketing science
Citation: B. Syam, Niladri et Pazgal, Amit, Co-Creation with Production Externalities, Marketing science , 32(5), 2013, pp. 805-820
Commentary: On "Equilibrium Returns Policies in the Presence of Supplier Competition"
Authors: Lan, Yongquan Li, Yanzhi Hua, Zhongsheng
Journal: Marketing science
Citation: Lan, Yongquan et al., Commentary: On "Equilibrium Returns Policies in the Presence of Supplier Competition", Marketing science , 32(5), 2013, pp. 821-823
Results: 1-25 | 26-50 | 51-58