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Results: 1-25 | 26-43

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Introduction to Theory and Practice in Marketing Conference Special Section of "Marketing Science"

Authors: Gupta, Sunil Hanssens, Dominique Hauser, John R. Lehmann, Donald Schmitt, Bernd

Journal: Marketing science

Citation: Gupta, Sunil et al., Introduction to Theory and Practice in Marketing Conference Special Section of "Marketing Science", Marketing science , 33(1), 2014, pp. 1-5

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Authors: Steenkamp, Jan-Benedict E. M. Geyskens, Inge

Journal: Marketing science

Citation: M. Steenkamp, Jan-benedict E. et Geyskens, Inge, Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning, Marketing science , 33(1), 2014, pp. 6-26

Morphing Banner Advertising

Authors: Urban, Glen L. Liberali, Guilherme (Gui) MacDonald, Erin Bordley, Robert Hauser, John R.

Journal: Marketing science

Citation: L. Urban, Glen et al., Morphing Banner Advertising, Marketing science , 33(1), 2014, pp. 27-46

A Theory for Market Growth or Decline

Authors: Steven M. Shugan, Debanjan Mitra

Journal: Marketing science

Citation: Steven M. Shugan, Debanjan Mitra, A Theory for Market Growth or Decline, Marketing science , 33(1), 2014, pp. 47-65

Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls

Authors: Nijs, Vincent R. Misra, Kanishka Hansen, Karsten

Journal: Marketing science

Citation: R. Nijs, Vincent et al., Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls, Marketing science , 33(1), 2014, pp. 66-81

Predicting Individual Behavior with Social Networks

Authors: Goel, Sharad Goldstein, Daniel G.

Journal: Marketing science

Citation: Goel, Sharad et G. Goldstein, Daniel, Predicting Individual Behavior with Social Networks, Marketing science , 33(1), 2014, pp. 82-93

Consumer Stockpiling and Competitive Promotional Strategies

Authors: Gangwar, Manish Kumar, Nanda Rao, Ram C.

Journal: Marketing science

Citation: Gangwar, Manish et al., Consumer Stockpiling and Competitive Promotional Strategies, Marketing science , 33(1), 2014, pp. 94-113

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Authors: Borah, Abhishek Tellis, Gerard J.

Journal: Marketing science

Citation: Borah, Abhishek et J. Tellis, Gerard, Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations, Marketing science , 33(1), 2014, pp. 114-133

Modeling Competition and Its Impact on Paid-Search Advertising

Authors: Yang, Sha Lu, Shijie Lu, Xianghua

Journal: Marketing science

Citation: Yang, Sha et al., Modeling Competition and Its Impact on Paid-Search Advertising, Marketing science , 33(1), 2014, pp. 134-153

Editorial: Report of the "Marketing Science" Editorial Review Committee

Authors: Fader, Peter S. Bronnenberg, Bart J. Iye, Ganesh Neslin, Scott A. Netzer, Oded Srinivasan, Kannan

Journal: Marketing science

Citation: S. Fader, Peter et al., Editorial: Report of the "Marketing Science" Editorial Review Committee, Marketing science , 33(2), 2014, pp. 159-162

Editorial: New Editorial Structure for "Marketing Science"

Authors: Desai, Preyas S. Feinberg, Fred Iyer, Ganesh Sudhir, K. Winer, Russ

Journal: Marketing science

Citation: S. Desai, Preyas et al., Editorial: New Editorial Structure for "Marketing Science", Marketing science , 33(2), 2014, pp. 163-164

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Authors: Chung, Doug J. Steenburgh, Thomas Sudhir, K.

Journal: Marketing science

Citation: J. Chung, Doug et al., Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans, Marketing science , 33(2), 2014, pp. 165-187

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Authors: Schwartz, Eric M. Bradlow, Eric T. Fader, Peter S.

Journal: Marketing science

Citation: M. Schwartz, Eric et al., Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data, Marketing science , 33(2), 2014, pp. 188-205

The Service Revolution and the Transformation of Marketing Science

Authors: Rust, Roland T. Huang, Ming-Hui

Journal: Marketing science

Citation: T. Rust, Roland et Huang, Ming-hui, The Service Revolution and the Transformation of Marketing Science, Marketing science , 33(2), 2014, pp. 206-221

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Authors: Hui, Sam K. Meyvis, Tom Assael, Henry

Journal: Marketing science

Citation: K. Hui, Sam et al., Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing, Marketing science , 33(2), 2014, pp. 222-240

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

Authors: Gopinath, Shyam Thomas, Jacquelyn S. Krishnamurthi, Lakshman

Journal: Marketing science

Citation: Gopinath, Shyam et al., Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance, Marketing science , 33(2), 2014, pp. 241-258

The Equivalence of Bundling and Advance Sales

Authors: Alexandrov, Alexei Bedre-Defolie, Özlem

Journal: Marketing science

Citation: Alexandrov, Alexei et Bedre-defolie, Özlem, The Equivalence of Bundling and Advance Sales, Marketing science , 33(2), 2014, pp. 259-272

A Multiactivity Latent Attrition Model for Customer Base Analysis

Authors: Schweidel, David A. Park, Young-Hoon Jamal, Zainab

Journal: Marketing science

Citation: A. Schweidel, David et al., A Multiactivity Latent Attrition Model for Customer Base Analysis, Marketing science , 33(2), 2014, pp. 273-286

McDonald's and KFC in China: Competitors or Companions?

Authors: Shen, Qiaowei Xiao, Ping

Journal: Marketing science

Citation: Shen, Qiaowei et Xiao, Ping, McDonald's and KFC in China: Competitors or Companions?, Marketing science , 33(2), 2014, pp. 287-307

Dynamic Targeted Pricing in B2B Relationships

Authors: Zhang, Jonathan Z. Netzer, Oded Ansari, Asim

Journal: Marketing science

Citation: Z. Zhang, Jonathan et al., Dynamic Targeted Pricing in B2B Relationships, Marketing science , 33(3), 2014, pp. 317-337

Just the Faces: Exploring the Effects of Facial Features in Print Advertising

Authors: Xiao, Li Ding, Min

Journal: Marketing science

Citation: Xiao, Li et Ding, Min, Just the Faces: Exploring the Effects of Facial Features in Print Advertising, Marketing science , 33(3), 2014, pp. 338-352

A Dynamic Model of Competitive Entry Response

Authors: Selove, Matthew

Journal: Marketing science

Citation: Selove, Matthew, A Dynamic Model of Competitive Entry Response, Marketing science , 33(3), 2014, pp. 353-363

Modeling Indivisible Demand

Authors: Lee, Sanghak Allenby, Greg M.

Journal: Marketing science

Citation: Lee, Sanghak et M. Allenby, Greg, Modeling Indivisible Demand, Marketing science , 33(3), 2014, pp. 364-381

Persuasive Puffery

Authors: Chakraborty, Archishman Harbaugh, Rick

Journal: Marketing science

Citation: Chakraborty, Archishman et Harbaugh, Rick, Persuasive Puffery, Marketing science , 33(3), 2014, pp. 382-400

Prerelease Buzz Evolution Patterns and New Product Performance

Authors: Xiong, Guiyang Bharadwaj, Sundar

Journal: Marketing science

Citation: Xiong, Guiyang et Bharadwaj, Sundar, Prerelease Buzz Evolution Patterns and New Product Performance, Marketing science , 33(3), 2014, pp. 401-421

Results: 1-25 | 26-43