string(238) "select * FROM articoli_opac WHERE fonte <> 'ISI' AND fonte='ACNP' AND fasc_anno_pubbl='2014' AND fasc_issn='07322399' order by level desc, fasc_key desc, NULLIF(regexp_replace(pagina_ini, E'\\D', '', 'g'), '')::int asc offset 25 limit 25" ACNP - Italian Periodicals Catalogue
Results: 1-25 | 26-43    

Articles table of contents

Results : 26-43/43
Product Diversion to a Direct Competitor
Authors: Shulman, Jeffrey D.
Journal: Marketing science
Citation: D. Shulman, Jeffrey, Product Diversion to a Direct Competitor, Marketing science , 33(3), 2014, pp. 422-436
Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches
Authors: Qian, Yi Xie, Hui
Journal: Marketing science
Citation: Qian, Yi et Xie, Hui, Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches, Marketing science , 33(3), 2014, pp. 437-448
Database Submission: Market Dynamics and User-Generated Content About Tablet Computers
Authors: Wang, Xin (Shane) Mai, Feng Chiang, Roger H. L.
Journal: Marketing science
Citation: Wang, Xin (shane) et al., Database Submission: Market Dynamics and User-Generated Content About Tablet Computers, Marketing science , 33(3), 2014, pp. 449-458
Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth
Authors: Chan, Tat Y. Li, Jia Pierce, Lamar
Journal: Marketing science
Citation: Y. Chan, Tat et al., Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth, Marketing science , 33(4), 2014, pp. 463-484
The Company That You Keep: When to Buy a Competitor's Keyword
Authors: Desai, Preyas S. Shin, Woochoel Staelin, Richard
Journal: Marketing science
Citation: S. Desai, Preyas et al., The Company That You Keep: When to Buy a Competitor's Keyword, Marketing science , 33(4), 2014, pp. 485-508
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
Authors: Hanssens, Dominique M. Pauwels, Koen H. Srinivasan, Shuba Vanhuele, Marc Yildirim, Gokhan
Journal: Marketing science
Citation: M. Hanssens, Dominique et al., Consumer Attitude Metrics for Guiding Marketing Mix Decisions, Marketing science , 33(4), 2014, pp. 534-550
Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit
Authors: van der Lans, Ralf Van den Bergh, Bram Dieleman, Evelien
Journal: Marketing science
Citation: Van Der Lans, Ralf et al., Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit, Marketing science , 33(4), 2014, pp. 551-566
The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication
Authors: Dong, Xiaojing Janakiraman, Ramkumar Xie, Ying
Journal: Marketing science
Citation: Dong, Xiaojing et al., The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication, Marketing science , 33(4), 2014, pp. 567-585
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
Authors: Sayedi, Amin Jerath, Kinshuk Srinivasan, Kannan
Journal: Marketing science
Citation: Sayedi, Amin et al., Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising, Marketing science , 33(4), 2014, pp. 586-608
A Data Set of Brands and Their Characteristics
Authors: Lovett, Mitchell Peres, Renana Shachar, Ron
Journal: Marketing science
Citation: Lovett, Mitchell et al., A Data Set of Brands and Their Characteristics, Marketing science , 33(4), 2014, pp. 609-617
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition
Authors: Esteban-Bravo, Mercedes Vidal-Sanz, Jose M. Yildirim, Gökhan
Journal: Marketing science
Citation: Esteban-bravo, Mercedes et al., Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition, Marketing science , 33(5), 2014, pp. 621-640
Signaling Through Pricing by Service Providers with Social Preferences
Authors: Jiang, Baojun Ni, Jian Srinivasan, Kannan
Journal: Marketing science
Citation: Jiang, Baojun et al., Signaling Through Pricing by Service Providers with Social Preferences, Marketing science , 33(5), 2014, pp. 641-654
Invited Paper: Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications
Authors: Rossi, Peter E.
Journal: Marketing science
Citation: E. Rossi, Peter, Invited Paper: Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications, Marketing science , 33(5), 2014, pp. 655-672
Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors
Authors: Kumar, V. Umashankar, Nita Kim, Kihyun Hannah Bhagwat, Yashoda
Journal: Marketing science
Citation: V. Kumar, et al., Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors, Marketing science , 33(5), 2014, pp. 673-692
The Bright Side of Loss Aversion in Dynamic and Competitive Markets
Authors: Kuksov, Dmitri Wang, Kangkang
Journal: Marketing science
Citation: Kuksov, Dmitri et Wang, Kangkang, The Bright Side of Loss Aversion in Dynamic and Competitive Markets, Marketing science , 33(5), 2014, pp. 693-711
A Dynamic Model of Entry and Exit in a Growing Industry
Authors: Shen, Qiaowei
Journal: Marketing science
Citation: Shen, Qiaowei, A Dynamic Model of Entry and Exit in a Growing Industry, Marketing science , 33(5), 2014, pp. 712-724
Strategic Loyalty Reward in Dynamic Price Discrimination
Authors: Caillaud, Bernard De Nijs, Romain
Journal: Marketing science
Citation: Caillaud, Bernard et De Nijs, Romain, Strategic Loyalty Reward in Dynamic Price Discrimination, Marketing science , 33(5), 2014, pp. 725-742
Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling
Authors: Huang, Tingliang Yu, Yimin
Journal: Marketing science
Citation: Huang, Tingliang et Yu, Yimin, Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling, Marketing science , 33(5), 2014, pp. 743-759
Results: 1-25 | 26-43