Results : 26-50/55
Authors:
Narayanan, Sridhar
Kalyanam, Kirthi
Journal: Marketing science
Citation: Narayanan, Sridhar et Kalyanam, Kirthi, Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach, Marketing science , 34(3), 2015, pp. 388-407
Authors:
Rao, Anita
Journal: Marketing science
Citation: Rao, Anita, Online Content Pricing: Purchase and Rental Markets, Marketing science , 34(3), 2015, pp. 430-451
Authors:
Gordon, Brett R.
Sun, Baohong
Journal: Marketing science
Citation: R. Gordon, Brett et Sun, Baohong, A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes, Marketing science , 34(3), 2015, pp. 452-470
Authors:
Narasimhan, Laxman
Srinivasan, Kannan
Sudhir, K.
Journal: Marketing science
Citation: Narasimhan, Laxman et al., Editorial: Marketing Science in Emerging Markets, Marketing science , 34(4), 2015, pp. 473-479
Authors:
Miller, Grant
Mobarak, A. Mushfiq
Journal: Marketing science
Citation: Miller, Grant et Mobarak, A. Mushfiq, Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh, Marketing science , 34(4), 2015, pp. 480-499
The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption
Authors:
Sudhir, K.
Talukdar, Debabrata
Journal: Marketing science
Citation: K. Sudhir, et Talukdar, Debabrata, The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption, Marketing science , 34(4), 2015, pp. 500-521
Authors:
Qian, Yi
Gong, Qiang
Chen, Yuxin
Journal: Marketing science
Citation: Qian, Yi et al., Untangling Searchable and Experiential Quality Responses to Counterfeits, Marketing science , 34(4), 2015, pp. 522-538
Authors:
Zhang, Kaifu
Journal: Marketing science
Citation: Zhang, Kaifu, Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?, Marketing science , 34(4), 2015, pp. 539-554
Authors:
Jindal, Niket
McAlister, Leigh
Journal: Marketing science
Citation: Jindal, Niket et Mcalister, Leigh, The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk, Marketing science , 34(4), 2015, pp. 555-572
Authors:
Zhang, Jurui
Liu, Yong
Chen, Yubo
Journal: Marketing science
Citation: Zhang, Jurui et al., Social Learning in Networks of Friends versus Strangers, Marketing science , 34(4), 2015, pp. 573-589
Authors:
Shulman, Jeffrey D.
Cunha Jr., Marcus
Saint Clair, Julian K.
Journal: Marketing science
Citation: D. Shulman, Jeffrey et al., Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence, Marketing science , 34(4), 2015, pp. 590-605
Authors:
Chan, Tat Y.
Park, Young-Hoon
Journal: Marketing science
Citation: Y. Chan, Tat et Park, Young-hoon, Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising, Marketing science , 34(4), 2015, pp. 606-623
Authors:
Ma, Liye
Sun, Baohong
Kekre, Sunder
Journal: Marketing science
Citation: Ma, Liye et al., The Squeaky Wheel Gets the Grease.An Empirical Analysis of Customer Voice and Firm Intervention on Twitter, Marketing science , 34(5), 2015, pp. 627-645
Authors:
Sun, Yacheng
Li, Shibo
Sun, Baohong
Journal: Marketing science
Citation: Sun, Yacheng et al., An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination, Marketing science , 34(5), 2015, pp. 646-668
Authors:
Bleier, Alexander
Eisenbeiss, Maik
Journal: Marketing science
Citation: Bleier, Alexander et Eisenbeiss, Maik, Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, Marketing science , 34(5), 2015, pp. 669-688
Authors:
Yan Dong, Kefeng Xu, Tony Haitao Cui, Yuliang Yao
Journal: Marketing science
Citation: Yan Dong, Kefeng Xu, Tony Haitao Cui, Yuliang Yao, Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels, Marketing science , 34(5), 2015, pp. 689-701
Authors:
Huang, Guofang
Khwaja, Ahmed
Sudhir, K.
Journal: Marketing science
Citation: Huang, Guofang et al., Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management, Marketing science , 34(5), 2015, pp. 702-721
Authors:
Ni, Jian
Srinivasan, Kannan
Journal: Marketing science
Citation: Ni, Jian et Srinivasan, Kannan, Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel, Marketing science , 34(5), 2015, pp. 722-738
Authors:
Wu, Chunhua
Che, Hai
Chan, Tat Y.
Lu, Xianghua
Journal: Marketing science
Citation: Wu, Chunhua et al., The Economic Value of Online Reviews, Marketing science , 34(5), 2015, pp. 739-754
Authors:
August, Terrence
Dao, Duy
Shin, Hyoduk
Journal: Marketing science
Citation: August, Terrence et al., Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies, Marketing science , 34(5), 2015, pp. 755-774
Authors:
Murthi, B. P. S.
Rao, Ram C.
Ratchford, Brian T.
Journal: Marketing science
Citation: S. Murthi, B. P. et al., Invited Editorial: A Descriptive Analysis of Publications in "Marketing Science" Over Its History, Marketing science , 34(6), 2015, pp. 779-786
Authors:
Kannan, P. K.
Journal: Marketing science
Citation: K. Kannan, P., Special Section Introduction, Marketing science , 34(6), 2015, pp. 787-788
Authors:
Natter, Martin
Ozimec, Ana-Marija
Kim, Ju-Young
Journal: Marketing science
Citation: Natter, Martin et al., ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites, Marketing science , 34(6), 2015, pp. 789-803
Authors:
Kumar, V.
Sharma, Amalesh
Donthu, Naveen
Rountree, Carey
Journal: Marketing science
Citation: V. Kumar, et al., Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium, Marketing science , 34(6), 2015, pp. 804-814
Authors:
Roberts, Ken
Roberts, John H.
Danaher, Peter J.
Raghavan, Rohan
Journal: Marketing science
Citation: Roberts, Ken et al., Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia, Marketing science , 34(6), 2015, pp. 815-824