Results : 1-25/53
Authors:
Toubia, Olivier
Netzer, Oded
Journal: Marketing science
Citation: Toubia, Olivier et Netzer, Oded, Idea Generation, Creativity, and Prototypicality, Marketing science , 36(1), 2017, pp. 1-20
Authors:
Honka, Elisabeth
Chintagunta, Pradeep
Journal: Marketing science
Citation: Honka, Elisabeth et Chintagunta, Pradeep, Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry, Marketing science , 36(1), 2017, pp. 21-42
Authors:
Johnson, Garrett A.
Lewis, Randall A.
Reiley, David H.
Journal: Marketing science
Citation: A. Johnson, Garrett et al., When Less Is More: Data and Power in Advertising Experiments, Marketing science , 36(1), 2017, pp. 43-53
Authors:
Kim, Dong Soo
Bailey, Roger A.
Hardt, Nino
Allenby, Greg M.
Journal: Marketing science
Citation: Kim, Dong Soo et al., Benefit-Based Conjoint Analysis, Marketing science , 36(1), 2017, pp. 54-69
Authors:
Shamir, Noam
Journal: Marketing science
Citation: Shamir, Noam, Cartel Formation Through Strategic Information Leakage in a Distribution Channel, Marketing science , 36(1), 2017, pp. 70-88
Authors:
Chae, Inyoung
Stephen, Andrew T.
Bart, Yakov
Yao, Dai
Journal: Marketing science
Citation: Chae, Inyoung et al., Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns, Marketing science , 36(1), 2017, pp. 89-104
Authors:
Fossen, Beth L.
Schweidel, David A.
Journal: Marketing science
Citation: L. Fossen, Beth et A. Schweidel, David, Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity, Marketing science , 36(1), 2017, pp. 105-123
Authors:
Shugan, Steven M.
Moon, Jihwan
Shi, Qiaoni
Kumar, Nanda S.
Journal: Marketing science
Citation: M. Shugan, Steven et al., Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End, Marketing science , 36(1), 2017, pp. 124-139
Authors:
Chen, Yupeng
Iyengar, Raghuram
Iyengar, Garud
Journal: Marketing science
Citation: Chen, Yupeng et al., Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis.A Sparse Learning Approach, Marketing science , 36(1), 2017, pp. 140-156
Authors:
Dubé, Jean-Pierre
Luo, Xueming
Fang, Zheng
Journal: Marketing science
Citation: Dubé, Jean-pierre et al., Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment, Marketing science , 36(2), 2017, pp. 161-186
Authors:
Jung, Minah H.
Nelson, Leif D.
Gneezy, Uri
Gneezy, Ayelet
Journal: Marketing science
Citation: H. Jung, Minah et al., Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing, Marketing science , 36(2), 2017, pp. 187-194
Authors:
Gopalakrishnan, Arun
Bradlow, Eric T.
Fader, Peter S.
Journal: Marketing science
Citation: Gopalakrishnan, Arun et al., A Cross-Cohort Changepoint Model for Customer-Base Analysis, Marketing science , 36(2), 2017, pp. 195-213
Authors:
Cachon, Gérard P.
Feldman, Pnina
Journal: Marketing science
Citation: P. Cachon, Gérard et Feldman, Pnina, Is Advance Selling Desirable with Competition?, Marketing science , 36(2), 2017, pp. 214-231
Authors:
Esteban-Bravo, Mercedes
Vidal-Sanz, Jose M.
Yildirim, Gökhan
Journal: Marketing science
Citation: Esteban-bravo, Mercedes et al., Can Retail Sales Volatility be Curbed Through Marketing Actions?, Marketing science , 36(2), 2017, pp. 232-253
Authors:
Moreno, Antonio
Terwiesch, Christian
Journal: Marketing science
Citation: Moreno, Antonio et Terwiesch, Christian, The Effects of Product Line Breadth: Evidence from the Automotive Industry, Marketing science , 36(2), 2017, pp. 254-271
Authors:
Gao, Sarah Yini
Lim, Wei Shi
Tang, Christopher S.
Journal: Marketing science
Citation: Gao, Sarah Yini et al., Entry of Copycats of Luxury Brands, Marketing science , 36(2), 2017, pp. 272-289
Authors:
Morvinski, Coby
Amir, On
Muller, Eitan
Journal: Marketing science
Citation: Morvinski, Coby et al., "Ten Million Readers Can't be Wrong!," or Can They? On the Role of Information About Adoption Stock in New Product Trial, Marketing science , 36(2), 2017, pp. 290-300
Authors:
Bao, Weining
Ni, Jian
Journal: Marketing science
Citation: Bao, Weining et Ni, Jian, Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance, Marketing science , 36(2), 2017, pp. 301-319
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
Authors:
Sun, Yacheng
Dong, Xiaojing
McIntyre, Shelby
Journal: Marketing science
Citation: Sun, Yacheng et al., Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards, Marketing science , 36(3), 2017, pp. 329-337
Authors:
Mehta, Nitin
Ni, Jian
Srinivasan, Kannan
Sun, Baohong
Journal: Marketing science
Citation: Mehta, Nitin et al., A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions, Marketing science , 36(3), 2017, pp. 338-360
Authors:
Singh, Shubhranshu
Journal: Marketing science
Citation: Singh, Shubhranshu, Competition in Corruptible Markets, Marketing science , 36(3), 2017, pp. 361-381
Authors:
Liu, Hongju
Liu, Qiang
Chintagunta, Pradeep K.
Journal: Marketing science
Citation: Liu, Hongju et al., Promotion Spillovers: Drug Detailing in Combination Therapy, Marketing science , 36(3), 2017, pp. 382-401
Authors:
Kuksov, Dmitri
Prasad, Ashutosh
Zia, Mohammad
Journal: Marketing science
Citation: Kuksov, Dmitri et al., In-Store Advertising by Competitors, Marketing science , 36(3), 2017, pp. 402-425
Authors:
Cosguner, Koray
Chan, Tat Y.
Seetharaman, P. B. (Seethu)
Journal: Marketing science
Citation: Cosguner, Koray et al., Behavioral Price Discrimination in the Presence of Switching Costs, Marketing science , 36(3), 2017, pp. 426-435
Authors:
Boldt, Lin
Arora, Neeraj
Journal: Marketing science
Citation: Boldt, Lin et Arora, Neeraj, Dyadic Compromise Effect, Marketing science , 36(3), 2017, pp. 436-452