Results : 26-50/53
Authors:
Rubel, Olivier
Naik, Prasad A.
Journal: Marketing science
Citation: Rubel, Olivier et A. Naik, Prasad, Robust Dynamic Estimation, Marketing science , 36(3), 2017, pp. 453-467
Authors:
Borkovsky, Ron N.
Goldfarb, Avi
Haviv, Avery M.
Moorthy, Sridhar
Journal: Marketing science
Citation: N. Borkovsky, Ron et al., Measuring and Understanding Brand Value in a Dynamic Model of Brand Management, Marketing science , 36(4), 2017, pp. 471-499
Authors:
Schwartz, Eric M.
Bradlow, Eric T.
Fader, Peter S.
Journal: Marketing science
Citation: M. Schwartz, Eric et al., Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments, Marketing science , 36(4), 2017, pp. 500-522
Authors:
Ngwe, Donald
Journal: Marketing science
Citation: Ngwe, Donald, Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions, Marketing science , 36(4), 2017, pp. 523-541
Authors:
De los Santos, Babur
Koulayev, Sergei
Journal: Marketing science
Citation: De Los Santos, Babur et Koulayev, Sergei, Optimizing Click-Through in Online Rankings with Endogenous Search Refinement, Marketing science , 36(4), 2017, pp. 542-564
Authors:
Seiler, Stephan
Pinna, Fabio
Journal: Marketing science
Citation: Seiler, Stephan et Pinna, Fabio, Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants, Marketing science , 36(4), 2017, pp. 565-589
Authors:
Nishida, Mitsukuni
Journal: Marketing science
Citation: Nishida, Mitsukuni, First-Mover Advantage Through Distribution: A Decomposition Approach, Marketing science , 36(4), 2017, pp. 590-609
Authors:
Lin, Song
Journal: Marketing science
Citation: Lin, Song, Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?, Marketing science , 36(4), 2017, pp. 610-625
Authors:
Friberg, Richard
Sanctuary, Mark
Journal: Marketing science
Citation: Friberg, Richard et Sanctuary, Mark, The Effect of Retail Distribution on Sales of Alcoholic Beverages, Marketing science , 36(4), 2017, pp. 626-641
Authors:
Proserpio, Davide
Zervas, Georgios
Journal: Marketing science
Citation: Proserpio, Davide et Zervas, Georgios, Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews, Marketing science , 36(5), 2017, pp. 645-665
Authors:
Chen, Yuxin
Li, Xinxin
Sun, Monic
Journal: Marketing science
Citation: Chen, Yuxin et al., Competitive Mobile Geo Targeting, Marketing science , 36(5), 2017, pp. 666-682
Authors:
Zhu, Yi
Dukes, Anthony
Journal: Marketing science
Citation: Zhu, Yi et Dukes, Anthony, Prominent Attributes Under Limited Attention, Marketing science , 36(5), 2017, pp. 683-698
Authors:
Nair, Harikesh S.
Misra, Sanjog
Hornbuckle IV, William J.
Mishra, Ranjan
Acharya, Anand
Journal: Marketing science
Citation: S. Nair, Harikesh et al., Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation, Marketing science , 36(5), 2017, pp. 699-725
Authors:
Puranam, Dinesh
Narayan, Vishal
Kadiyali, Vrinda
Journal: Marketing science
Citation: Puranam, Dinesh et al., The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors, Marketing science , 36(5), 2017, pp. 726-746
Authors:
Jerath, Kinshuk
Kim, Sang-Hyun
Swinney, Robert
Journal: Marketing science
Citation: Jerath, Kinshuk et al., Product Quality in a Distribution Channel with Inventory Risk, Marketing science , 36(5), 2017, pp. 747-761
Authors:
Li, Chenxi
Luo, Xueming
Zhang, Cheng
Wang, Xiaoyi
Journal: Marketing science
Citation: Li, Chenxi et al., Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness, Marketing science , 36(5), 2017, pp. 762-779
Authors:
Chen, Yuxin
Koenigsberg, Oded
Zhang, Z. John
Journal: Marketing science
Citation: Chen, Yuxin et al., Pay-as-You-Wish Pricing, Marketing science , 36(5), 2017, pp. 780-791
Authors:
Peers, Yuri
van Heerde, Harald J.
Dekimpe, Marnik G.
Journal: Marketing science
Citation: Peers, Yuri et al., Marketing Budget Allocation Across Countries: The Role of International Business Cycles, Marketing science , 36(5), 2017, pp. 792-809
Authors:
Sudhir, K.
Journal: Marketing science
Citation: K. Sudhir,, Congratulations to Richard Thaler for Winning the Nobel Prize in Economics, Marketing science , 36(6), 2017, pp. 813-814
Authors:
Economides, Nicholas
Jeziorski, Przemyslaw
Journal: Marketing science
Citation: Economides, Nicholas et Jeziorski, Przemyslaw, Mobile Money in Tanzania, Marketing science , 36(6), 2017, pp. 815-837
Authors:
Seiler, Stephan
Yao, Song
Wang, Wenbo
Journal: Marketing science
Citation: Seiler, Stephan et al., Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment, Marketing science , 36(6), 2017, pp. 836-861
Authors:
Tirunillai, Seshadri
Tellis, Gerard J.
Journal: Marketing science
Citation: Tirunillai, Seshadri et J. Tellis, Gerard, Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control, Marketing science , 36(6), 2017, pp. 862-878
Authors:
Chesnes, Matthew
Dai, Weijia (Daisy)
Jin, Ginger Zhe
Journal: Marketing science
Citation: Chesnes, Matthew et al., Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response, Marketing science , 36(6), 2017, pp. 879-907
Authors:
Kireyev, Pavel
Kumar, Vineet
Ofek, Elie
Journal: Marketing science
Citation: Kireyev, Pavel et al., Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy, Marketing science , 36(6), 2017, pp. 908-930
Authors:
Bala, Ram
Bhardwaj, Pradeep
Chintagunta, Pradeep K.
Journal: Marketing science
Citation: Bala, Ram et al., Pharmaceutical Product Recalls: Category Effects and Competitor Response, Marketing science , 36(6), 2017, pp. 931-943