Results : 26-50/66
Authors:
Warren, Caleb
Barsky, Adam
Citation: Warren, Caleb et Barsky, Adam, A Peter Mcgraw, Humor, Comedy, and Consumer Behavior,, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 529-552
Authors:
Veresiu, Ela
Giesler, Markus
Citation: Veresiu, Ela et Giesler, Markus, Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 553-570
Authors:
Thompson, Craig J
Henry, Paul C
Bardhi, Fleura
Citation: J. Thompson, Craig et al., Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 571-594
Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does
Authors:
Shen, Hao
Sengupta, Jaideep
Citation: Shen, Hao et Sengupta, Jaideep, Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 595-614
Authors:
Hossain, Mehdi Tanzeeb
Citation: Hossain, Mehdi Tanzeeb, How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 615-632
Authors:
Van Kerckhove, Anneleen
Pandelaere, Mario
Citation: Van Kerckhove, Anneleen et Pandelaere, Mario, Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 633-647
Authors:
Schroll, Roland
Schnurr, Benedikt
Grewal, Dhruv
Citation: Schroll, Roland et al., Humanizing Products with Handwritten Typefaces, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 648-672
Authors:
Zhu, Meng
Yang, Yang
Hsee, Christopher K
Citation: Zhu, Meng et al., The Mere Urgency Effect, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 673-690
Authors:
Amatulli, Cesare
Peluso, Alessandro M
Guido, Gianluigi
Yoon, Carolyn
Citation: Amatulli, Cesare et al., When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 691-709
Authors:
Whitley, Sarah C
Trudel, Remi
Kurt, Didem
Citation: C. Whitley, Sarah et al., The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Choice, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 710-724
Authors:
Friedman, Elizabeth M S
Savary, Jennifer
Dhar, Ravi
Citation: S. Friedman, Elizabeth M et al., Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 725-742
Authors:
Hasford, Jonathan
Kidwell, Blair
Hardesty, David M
Citation: Hasford, Jonathan et al., Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative Conditioning, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 743-760
Authors:
Shoham, Meyrav
Moldovan, Sarit
Steinhart, Yael
Citation: Shoham, Meyrav et al., Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 761-774
Authors:
Huang, Yunhui
Gong, Han
Citation: Huang, Yunhui et Gong, Han, The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 775-791
Authors:
Gu, Yangjie
Botti, Simona
Faro, David
Citation: Gu, Yangjie et al., Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 792-809
Authors:
Brannon, Daniel C
Samper, Adriana
Citation: C. Brannon, Daniel et Samper, Adriana, Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 810-832
Authors:
Shaddy, Franklin
Shah, Anuj K
Citation: Shaddy, Franklin et K. Shah, Anuj, Deciding Who Gets What, Fairly, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 833-848
Authors:
Reich, Brandon J
Beck, Joshua T
Price, John
Citation: J. Reich, Brandon et al., Food as Ideology: Measurement and Validation of Locavorism, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 849-868
Authors:
Puzakova, Marina
Aggarwal, Pankaj
Citation: Puzakova, Marina et Aggarwal, Pankaj, Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism, Journal of consumer research JCR;Consumer research , 45(4), 2018, pp. 869-888
Authors:
Tully, Stephanie M
Sharma, Eesha
Citation: M. Tully, Stephanie et Sharma, Eesha, Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases, Journal of consumer research JCR;Consumer research , 44(6), 2018, pp. 960-973
Authors:
Argo, Jennifer J
Dahl, Darren W
Citation: J. Argo, Jennifer et W. Dahl, Darren, Standards of Beauty: The Impact of Mannequins in the Retail Context, Journal of consumer research JCR;Consumer research , 44(5), 2018, pp. 974-990
Authors:
Brick, Danielle J
Fitzsimons, Gràinne M
Chartrand, Tanya L
Fitzsimons, Gavan J
Citation: J. Brick, Danielle et al., Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction, Journal of consumer research JCR;Consumer research , 44(5), 2018, pp. 991-1014
Authors:
Steffel, Mary
Williams,Elanor F
Citation: Steffel, Mary et F. Williams,elanor, Delegating Decisions: Recruiting Others to Make Choices We Might Regret, Journal of consumer research JCR;Consumer research , 44(5), 2018, pp. 1015-1032
Authors:
Wallace, Scott G
Etkin, Jordan
Citation: G. Wallace, Scott et Etkin, Jordan, How Goal Specificity Shapes Motivation: A Reference Points Perspective, Journal of consumer research JCR;Consumer research , 44(5), 2018, pp. 1033-1051
Authors:
Wang, Chen
Huang, Yanliu
Citation: Wang, Chen et Huang, Yanliu, .I Want to Know the Answer! Give Me Fish .n. Chips!.: The Impact of Curiosity on Indulgent Choice, Journal of consumer research JCR;Consumer research , 44(5), 2018, pp. 1052-1067