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Citation: Bhattacharjee, Amit et Mogilner, Cassie, Happiness from Ordinary and Extraordinary Experiences, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 1-17
Citation: Faraji-rad, Ali et Tuan Pham, Michel, Uncertainty Increases the Reliance on Affect in Decisions, Journal of consumer research JCR;Consumer research , 44(1), 2017, pp. 1-21
Citation: Chen, Haipeng (allan) et al., Culture, Relationship Norms, and Dual Entitlement, Journal of consumer research JCR;Consumer research , 45(1), 2018, pp. 1-20
Citation: Türe, Meltem et Ger, Güliz, Continuity Through Change: Navigating Temporalities Through Heirloom Rejuvenation, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 1-25
Citation: N. Garbinsky, Emily et al., Love, Lies, and Money: Financial Infidelity in Romantic Relationships, Journal of consumer research JCR;Consumer research , 47(1), 2020, pp. 1-24
Citation: Wang, Xin (shane) et al., The Journal of Consumer Research at 40: A Historical Analysis, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 5-18
Citation: Krishna, Aradhna et al., Smellizing Cookies and Salivating: A Focus on Olfactory Imagery, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 18-34
Citation: M. Rapp, Justine et Hill, Ronald Paul, .Lordy, Lordy, Look Who.s 40!. The Journal of Consumer Research Reaches a Milestone, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 19-29
Citation: L. Price, Linda et al., The Fresh Start Mindset: Transforming Consumers. Lives, Journal of consumer research JCR;Consumer research , 45(1), 2018, pp. 21-48
Citation: Tezer, Ali et Bodur,h Onur, The Greenconsumption Effect: How Using Green Products Improves Consumption Experience, Journal of consumer research JCR;Consumer research , 47(1), 2020, pp. 25-39
Citation: Packard, Grant et al., When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 26-43
Citation: G. Moore, Sarah, Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 30-44
Citation: Bellezza, Silvia et al., The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 35-54
Citation: B. Herd, Kelly et Mehta, Ravi, Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity, Journal of consumer research JCR;Consumer research , 46(1), 2019, pp. 36-52
Citation: Park,sang Kyu et Sela, Aner, Product Lineups: The More You Search, The Less You Find, Journal of consumer research JCR;Consumer research , 47(1), 2020, pp. 40-55
Citation: Sundar, Aparna et J. Noseworthy, Theodore, Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 44-67
Citation: J. Torelli, Carlos et al., Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences, Journal of consumer research JCR;Consumer research , 44(1), 2017, pp. 44-61
Citation: Swaminathan, Vanitha et al., How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 45-58
Citation: Sheehan, Daniel et Van Ittersum, Koert, In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns, Journal of consumer research JCR;Consumer research , 45(1), 2018, pp. 49-67
Citation: Huang, Xun (irene) et al., RETRACTED: Crush on You: Romantic Crushes Increase Consumers. Preferences for Strong Sensory Stimuli, Journal of consumer research JCR;Consumer research , 46(1), 2019, pp. 53-68
Citation: Lisjak, Monika et Y. Lee, Angela, The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 55-70
Citation: J. Walters, Daniel et E. Hershfield, Hal, Consumers Make Different Inferences and Choices When Product Uncertainty Is Attributed to Forgetting Rather than Ignorance, Journal of consumer research JCR;Consumer research , 47(1), 2020, pp. 56-78