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Articles table of contents

Results : 251-275/1166

Commentary: Deciphering Distribution Effects

Authors: Michael W. Kruger, Dennerlein, John Power, Anthony

Journal: Marketing science

Citation: Michael W. Kruger, et al., Commentary: Deciphering Distribution Effects, Marketing science , 8(2), 1989, pp. 129-130

Cross-Cultural Marketing Negotiations: A Laboratory Experiment

Authors: Graham, John L.

Journal: Marketing science

Citation: L. Graham, John, Cross-Cultural Marketing Negotiations: A Laboratory Experiment, Marketing science , 4(2), 1985, pp. 130-146

Optimal Pricing and Return Policies for Perishable Commodities

Authors: Pasternack, Barry Alan

Journal: Marketing science

Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 27(1), 2006, pp. 131-132

Pricing and Promotions in Asymmetric Duopolies

Authors: Rao, Ram C.

Journal: Marketing science

Citation: C. Rao, Ram, Pricing and Promotions in Asymmetric Duopolies, Marketing science , 10(2), 1991, pp. 131-144

Reply: [The Relationship between Distribution and Market Share]

Authors:

Journal: Marketing science

Citation: , Reply: [The Relationship between Distribution and Market Share], Marketing science , 8(2), 1989, pp. 131-132

Advertising Competition under Consumer Inertia

Authors: Banerjee, Bibek Bandyopadhyay, Subir

Journal: Marketing science

Citation: Banerjee, Bibek et Bandyopadhyay, Subir, Advertising Competition under Consumer Inertia, Marketing science , 22(1), 2003, pp. 131-144

Asymmetric Wholesale Pricing: Theory and Evidence

Authors: Ray, Sourav Chen, Haipeng (Allan) Bergen, Mark E. Levy, Daniel

Journal: Marketing science

Citation: Ray, Sourav et al., Asymmetric Wholesale Pricing: Theory and Evidence, Marketing science , 25(2), 2006, pp. 131-154

Optimal Pricing and Return Policies for Perishable Commodities

Authors: Pasternack, Barry Alan

Journal: Marketing science

Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 27(1), 2008, pp. 131-132

Optimal Pricing and Return Policies for Perishable Commodities

Authors: Pasternack, Barry Alan

Journal: Marketing science

Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 27(1), 2008, pp. 133-140

New Brand Positioning and Pricing in an Oligopolistic Market

Authors: Horsky, Dan Nelson, Paul

Journal: Marketing science

Citation: Horsky, Dan et Nelson, Paul, New Brand Positioning and Pricing in an Oligopolistic Market, Marketing science , 11(2), 1992, pp. 133-153

Optimal Pricing and Return Policies for Perishable Commodities

Authors: Pasternack, Barry Alan

Journal: Marketing science

Citation: Pasternack, Barry Alan, Optimal Pricing and Return Policies for Perishable Commodities, Marketing science , 27(1), 2006, pp. 133-140

Elimination-By-Cutoffs

Authors: Manrai, Ajay K. Sinha, Prabhakant

Journal: Marketing science

Citation: K. Manrai, Ajay et Sinha, Prabhakant, Elimination-By-Cutoffs, Marketing science , 8(2), 1989, pp. 133-152

Modeling Competition and Its Impact on Paid-Search Advertising

Authors: Yang, Sha Lu, Shijie Lu, Xianghua

Journal: Marketing science

Citation: Yang, Sha et al., Modeling Competition and Its Impact on Paid-Search Advertising, Marketing science , 33(1), 2014, pp. 134-153

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred

Authors: Wedel, Michel Pieters, Rik

Journal: Marketing science

Citation: Wedel, Michel et Pieters, Rik, The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred, Marketing science , 34(1), 2015, pp. 134-143

Cross-Market Discounts

Authors: Goi., Marcel Jerath, Kinshuk Srinivasan, Kannan

Journal: Marketing science

Citation: Goi., Marcel et al., Cross-Market Discounts, Marketing science , 30(1), 2011, pp. 134-148

Consumer Learning, Brand Loyalty, and Competition

Authors: Villas-Boas, J. Miguel

Journal: Marketing science

Citation: Villas-boas, J. Miguel, Consumer Learning, Brand Loyalty, and Competition, Marketing science , 23(1), 2004, pp. 134-145

Monopolist Pricing with Dynamic Demand and Production Cost

Authors: Kalish, Shlomo

Journal: Marketing science

Citation: Kalish, Shlomo, Monopolist Pricing with Dynamic Demand and Production Cost, Marketing science , 2(2), 1983, pp. 135-159

The Existence of Low-End Firms May Help High-End Firms

Authors: Ishibashi, Ikuo Matsushima, Noriaki

Journal: Marketing science

Citation: Ishibashi, Ikuo et Matsushima, Noriaki, The Existence of Low-End Firms May Help High-End Firms, Marketing science , 28(1), 2009, pp. 136-147

Measuring Consumer Preferences Using Conjoint Poker

Authors: Toubia, Olivier de Jong, Martijn G. Stieger, Daniel Füller, Johann

Journal: Marketing science

Citation: Toubia, Olivier et al., Measuring Consumer Preferences Using Conjoint Poker, Marketing science , 31(1), 2012, pp. 138-156

Reasoning about Competitive Reactions: Evidence from Executives

Authors: Montgomery, David B. Moore, Marian Chapman Urbany, Joel E.

Journal: Marketing science

Citation: B. Montgomery, David et al., Reasoning about Competitive Reactions: Evidence from Executives, Marketing science , 24(1), 2005, pp. 138-149

Predicting Joint Choice Using Individual Data

Authors: Aribarg, Anocha Arora, Neeraj Kang, Moon Young

Journal: Marketing science

Citation: Aribarg, Anocha et al., Predicting Joint Choice Using Individual Data, Marketing science , 29(1), 2010, pp. 139-157

Pricing Access Services

Authors: Essegaier, Skander Gupta, Sunil Zhang, Z. John

Journal: Marketing science

Citation: Essegaier, Skander et al., Pricing Access Services, Marketing science , 21(2), 2002, pp. 139-159

Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis.A Sparse Learning Approach

Authors: Chen, Yupeng Iyengar, Raghuram Iyengar, Garud

Journal: Marketing science

Citation: Chen, Yupeng et al., Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis.A Sparse Learning Approach, Marketing science , 36(1), 2017, pp. 140-156

Product and Price Competition in a Duopoly

Authors: Moorthy, K. Sridhar

Journal: Marketing science

Citation: Moorthy, K. Sridhar, Product and Price Competition in a Duopoly, Marketing science , 7(2), 1988, pp. 141-168

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Authors: Lovett, Mitchell J. Staelin, Richard

Journal: Marketing science

Citation: J. Lovett, Mitchell et Staelin, Richard, The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment, Marketing science , 35(1), 2016, pp. 142-157

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