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Articles table of contents

Results : 426-450/1166

A Flexible Class of Discrete Choice Models

Authors: Dalal, S. R. Klein, R. W.

Journal: Marketing science

Citation: R. Dalal, S. et W. Klein, R., A Flexible Class of Discrete Choice Models, Marketing science , 7(3), 1988, pp. 232-251

Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models

Authors: Van den Bulte, Christophe Iyengar, Raghuram

Journal: Marketing science

Citation: Van Den Bulte, Christophe et Iyengar, Raghuram, Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models, Marketing science , 30(2), 2011, pp. 233-248

Credit Scoring with Social Network Data

Authors: Wei, Yanhao Yildirim, Pinar Van den Bulte, Christophe Dellarocas, Chrysanthos

Journal: Marketing science

Citation: Wei, Yanhao et al., Credit Scoring with Social Network Data, Marketing science , 35(2), 2016, pp. 234-258

The Salesperson as outside Agent or Employee: A Transaction Cost Analysis

Authors:

Journal: Marketing science

Citation: , The Salesperson as outside Agent or Employee: A Transaction Cost Analysis, Marketing science , 4(3), 1985, pp. 234-254

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods

Authors: Urban, Glen L. Kalyanaram, Gurumurthy

Journal: Marketing science

Citation: L. Urban, Glen et Kalyanaram, Gurumurthy, Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods, Marketing science , 11(3), 1992, pp. 235-250

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Authors: Spann, Martin S Fischer, Marc Tellis, Gerard J.

Journal: Marketing science

Citation: S. Spann, Martin et al., Skimming or Penetration? Strategic Dynamic Pricing for New Products, Marketing science , 34(2), 2015, pp. 235-249

Attention Arousal through Price Partitioning

Authors: Bertini, Marco Wathieu, Luc

Journal: Marketing science

Citation: Bertini, Marco et Wathieu, Luc, Attention Arousal through Price Partitioning, Marketing science , 27(2), 2008, pp. 236-246

Attention Arousal through Price Partitioning

Authors: Bertini, Marco Wathieu, Luc

Journal: Marketing science

Citation: Bertini, Marco et Wathieu, Luc, Attention Arousal through Price Partitioning, Marketing science , 27(2), 2006, pp. 236-246

Customer Influence Value and Purchase Acceleration in New Product Diffusion

Authors: Ho, Teck-Hua Li, Shan Park, So-Eun Max Shen, Zuo-Jun

Journal: Marketing science

Citation: Ho, Teck-hua et al., Customer Influence Value and Purchase Acceleration in New Product Diffusion, Marketing science , 31(2), 2012, pp. 236-256

Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?"

Authors: Joshi, Amit M. Hanssens, Dominique M.

Journal: Marketing science

Citation: M. Joshi, Amit et M. Hanssens, Dominique, Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?", Marketing science , 28(2), 2009, pp. 239-250

Managing Channel Profits

Authors: Jeuland, Abel P. Shugan, Steven M.

Journal: Marketing science

Citation: P. Jeuland, Abel et M. Shugan, Steven, Managing Channel Profits, Marketing science , 2(3), 1983, pp. 239-272

Competitive Price and Quality under Asymmetric Information

Authors: Tellis, Gerard J. Wernerfelt, Birger

Journal: Marketing science

Citation: J. Tellis, Gerard et Wernerfelt, Birger, Competitive Price and Quality under Asymmetric Information, Marketing science , 6(3), 1987, pp. 240-253

Customized Advertising via a Common Media Distributor

Authors: Gal-Or, Esther Gal-Or, Mordechai

Journal: Marketing science

Citation: Gal-or, Esther et Gal-or, Mordechai, Customized Advertising via a Common Media Distributor, Marketing science , 24(2), 2005, pp. 241-253

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

Authors: Gopinath, Shyam Thomas, Jacquelyn S. Krishnamurthi, Lakshman

Journal: Marketing science

Citation: Gopinath, Shyam et al., Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance, Marketing science , 33(2), 2014, pp. 241-258

On the Reliability and Predictive Validity of Purchase Intention Measures

Authors: Kalwani, Manohar U. Silk, Alvin J.

Journal: Marketing science

Citation: U. Kalwani, Manohar et J. Silk, Alvin, On the Reliability and Predictive Validity of Purchase Intention Measures, Marketing science , 1(2), 1982, pp. 243-286

Multiple Source Procurement Competitions

Authors: Seshadri, Sudhindra Chatterjee, Kalyan Lilien, Gary L.

Journal: Marketing science

Citation: Seshadri, Sudhindra et al., Multiple Source Procurement Competitions, Marketing science , 10(3), 1991, pp. 246-263

The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances

Authors: Rao, Akshay R. Mahi, Humaira

Journal: Marketing science

Citation: R. Rao, Akshay et Mahi, Humaira, The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances, Marketing science , 22(2), 2003, pp. 246-268

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Authors: Subramanian, Upender Raju, Jagmohan S. Zhang, Z. John

Journal: Marketing science

Citation: Subramanian, Upender et al., Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis, Marketing science , 32(2), 2013, pp. 246-270

Price Promotions: Limiting Competitive Encroachment

Authors: Lal, Rajiv

Journal: Marketing science

Citation: Lal, Rajiv, Price Promotions: Limiting Competitive Encroachment, Marketing science , 9(3), 1990, pp. 247-262

Channel Structure with Knowledge Spillovers

Authors: Gupta, Sudheer

Journal: Marketing science

Citation: Gupta, Sudheer, Channel Structure with Knowledge Spillovers, Marketing science , 27(2), 2006, pp. 247-261

Channel Structure with Knowledge Spillovers

Authors: Gupta, Sudheer

Journal: Marketing science

Citation: Gupta, Sudheer, Channel Structure with Knowledge Spillovers, Marketing science , 27(2), 2008, pp. 247-261

A Market Dynamics Model for New Industrial Products and Its Application

Authors: Oren, Shmuel S. Rothkopf, Michael H.

Journal: Marketing science

Citation: S. Oren, Shmuel et H. Rothkopf, Michael, A Market Dynamics Model for New Industrial Products and Its Application, Marketing science , 3(3), 1984, pp. 247-265

On the Profitability of Firms in a Differentiated Industry

Authors: Jing, Bing

Journal: Marketing science

Citation: Jing, Bing, On the Profitability of Firms in a Differentiated Industry, Marketing science , 25(3), 2006, pp. 248-259

Reservations: Customer Insurance in the Marketing of Capacity

Authors: Png, I. P. L.

Journal: Marketing science

Citation: L. Png, I. P., Reservations: Customer Insurance in the Marketing of Capacity, Marketing science , 8(3), 1989, pp. 248-264

Hybrid Advertising Auctions

Authors: Zhu, Yi Wilbur, Kenneth C.

Journal: Marketing science

Citation: Zhu, Yi et C. Wilbur, Kenneth, Hybrid Advertising Auctions, Marketing science , 30(2), 2011, pp. 249-273

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