Results : 451-475/1166
Authors:
Nijs, Vincent
Misra, Kanishka
Anderson, Eric T.
Hansen, Karsten
Krishnamurthi, Lakshman
Journal: Marketing science
Citation: Nijs, Vincent et al., Channel Pass-Through of Trade Promotions, Marketing science , 29(2), 2010, pp. 250-267
Authors:
Lee, Ju-Yeon
Sridhar, Shrihari
Henderson, Conor M.
Palmatier, Robert W.
Journal: Marketing science
Citation: Lee, Ju-yeon et al., Effect of Customer-Centric Structure on Long-Term Financial Performance, Marketing science , 34(2), 2015, pp. 250-268
Authors:
Bayus, Barry L.
Journal: Marketing science
Citation: L. Bayus, Barry, The Dynamic Pricing of Next Generation Consumer Durables, Marketing science , 11(3), 1992, pp. 251-265
Authors:
Bonfrer, André
Drèze, Xavier
Journal: Marketing science
Citation: Bonfrer, André et Drèze, Xavier, Real-Time Evaluation of E-mail Campaign Performance, Marketing science , 28(2), 2009, pp. 251-263
Authors:
Banks, Darryl T.
Hutchinson, J. Wesley
Meyer, Robert J.
Journal: Marketing science
Citation: T. Banks, Darryl et al., Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty, Marketing science , 21(3), 2002, pp. 251-272
Authors:
Russell, Gary J.
Journal: Marketing science
Citation: J. Russell, Gary, Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior, Marketing science , 7(3), 1988, pp. 252-270
Authors:
Raju, Jagmohan
Zhang, Z. John
Journal: Marketing science
Citation: Raju, Jagmohan et Zhang, Z. John, Channel Coordination in the Presence of a Dominant Retailer, Marketing science , 24(2), 2005, pp. 254-262
Authors:
Vanhonacker, Wilfried R.
Day, Diana
Journal: Marketing science
Citation: R. Vanhonacker, Wilfried et Day, Diana, Cross-Sectional Estimation in Marketing: Direct versus Reverse Regression, Marketing science , 6(3), 1987, pp. 254-267
Authors:
Moreno, Antonio
Terwiesch, Christian
Journal: Marketing science
Citation: Moreno, Antonio et Terwiesch, Christian, The Effects of Product Line Breadth: Evidence from the Automotive Industry, Marketing science , 36(2), 2017, pp. 254-271
Authors:
Godes, David
Journal: Marketing science
Citation: Godes, David, The Strategic Impact of References in Business Markets, Marketing science , 31(2), 2012, pp. 257-276
Authors:
Alexandrov, Alexei
Bedre-Defolie, Özlem
Journal: Marketing science
Citation: Alexandrov, Alexei et Bedre-defolie, Özlem, The Equivalence of Bundling and Advance Sales, Marketing science , 33(2), 2014, pp. 259-272
Authors:
Amaldoss, Wilfred
Jerath, Kinshuk
Sayedi, Amin
Journal: Marketing science
Citation: Amaldoss, Wilfred et al., Keyword Management Costs and "Broad Match" in Sponsored Search Advertising, Marketing science , 35(2), 2016, pp. 259-274
Authors:
Ho, Teck-Hua
Park, Young-Hoon
Zhou, Yong-Pin
Journal: Marketing science
Citation: Ho, Teck-hua et al., Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value, Marketing science , 25(3), 2006, pp. 260-277
Authors:
Krishna, Aradhna
Ünver, M. Utku
Journal: Marketing science
Citation: Krishna, Aradhna et Ünver, M. Utku, Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies, Marketing science , 27(2), 2006, pp. 262-282
Authors:
Bawa, Kapil
Journal: Marketing science
Citation: Bawa, Kapil, Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior, Marketing science , 9(3), 1990, pp. 262-278
Authors:
Moorman, Christine
Du, Rex
Mela, Carl F.
Journal: Marketing science
Citation: Moorman, Christine et al., The Effect of Standardized Information on Firm Survival and Marketing Strategies, Marketing science , 24(2), 2005, pp. 262-274
Authors:
Krishna, Aradhna
Ünver, M. Utku
Journal: Marketing science
Citation: Krishna, Aradhna et Ünver, M. Utku, Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies, Marketing science , 27(2), 2008, pp. 262-282
Authors:
Sunil Gupta,
Donald G. Morrison
Journal: Marketing science
Citation: Sunil Gupta, et Donald G. Morrison, Estimating Heterogeneity in Consumers' Purchase Rates, Marketing science , 10(3), 1991, pp. 264-269
Authors:
Subramaniam, Ramanathan
Venkatesh, R.
Journal: Marketing science
Citation: Subramaniam, Ramanathan et R. Venkatesh,, Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes, Marketing science , 28(2), 2009, pp. 264-273
Authors:
Allenby, Greg M.
Journal: Marketing science
Citation: M. Allenby, Greg, A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data, Marketing science , 8(3), 1989, pp. 265-280
Authors:
Krishna, Aradhna
Journal: Marketing science
Citation: Krishna, Aradhna, The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior, Marketing science , 11(3), 1992, pp. 266-286
Authors:
Journal: Marketing science
Citation: , Salesforce Compensation Plans: An Agency Theoretic Perspective, Marketing science , 4(4), 1985, pp. 267-291
Authors:
Frank M. Bass,
Givon, Moshe M.
Kalwani, Manohar U.
Reibstein, David
Wright, Gordon P.
Journal: Marketing science
Citation: Frank M. Bass, et al., An Investigation into the Order of the Brand Choice Process, Marketing science , 3(4), 1984, pp. 267-287
Authors:
Busse, Meghan R.
Simester, Duncan I.
Zettelmeyer, Florian
Journal: Marketing science
Citation: R. Busse, Meghan et al., "The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry, Marketing science , 29(2), 2010, pp. 268-290
Authors:
Norton, Seth W.
Journal: Marketing science
Citation: W. Norton, Seth, The Coase Theorem and Suboptimization in Marketing Channels, Marketing science , 6(3), 1987, pp. 268-285