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Articles table of contents

Results : 476-500/1166

Authors: Aravindakshan, Ashwin Rubel, Olivier Rutz, Oliver

Journal: Marketing science

Citation: Aravindakshan, Ashwin et al., Managing Blood Donations with Marketing, Marketing science , 34(2), 2015, pp. 269-280

Erratum to: Product and Price Competition in a Duopoly

Authors: Moorthy, K. Sridhar

Journal: Marketing science

Citation: Moorthy, K. Sridhar, Erratum to: Product and Price Competition in a Duopoly, Marketing science , 10(3), 1991, pp. 270-270

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Authors: Chung, Kevin YC Derdenger, Timothy P. Srinivasan, Kannan

Journal: Marketing science

Citation: Yc. Chung, Kevin et al., Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls, Marketing science , 32(2), 2013, pp. 271-293

Price Competition in a Channel Structure with a Common Retailer

Authors: Choi, S. Chan

Journal: Marketing science

Citation: Choi, S. Chan, Price Competition in a Channel Structure with a Common Retailer, Marketing science , 10(4), 1991, pp. 271-296

Conjoint Analysis Reliability: Empirical Findings

Authors: Reibstein, David Bateson, John E. G. Boulding, William

Journal: Marketing science

Citation: Reibstein, David et al., Conjoint Analysis Reliability: Empirical Findings, Marketing science , 7(3), 1988, pp. 271-286

Erratum: Internet Shopping Agents: Virtual Co-Location and Competition

Authors: Ganesh Iyer, Amit Pazgal

Journal: Marketing science

Citation: Ganesh Iyer, et Amit Pazgal, Erratum: Internet Shopping Agents: Virtual Co-Location and Competition, Marketing science , 22(2), 2003, pp. 271-271

Entry of Copycats of Luxury Brands

Authors: Gao, Sarah Yini Lim, Wei Shi Tang, Christopher S.

Journal: Marketing science

Citation: Gao, Sarah Yini et al., Entry of Copycats of Luxury Brands, Marketing science , 36(2), 2017, pp. 272-289

A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance

Authors:

Journal: Marketing science

Citation: , A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance, Marketing science , 2(3), 1983, pp. 273-295

Fast Polyhedral Adaptive Conjoint Estimation

Authors: Toubia, Olivier Simester, Duncan I. Hauser, John R. Dahan, Ely

Journal: Marketing science

Citation: Toubia, Olivier et al., Fast Polyhedral Adaptive Conjoint Estimation, Marketing science , 22(3), 2003, pp. 273-303

A Multiactivity Latent Attrition Model for Customer Base Analysis

Authors: Schweidel, David A. Park, Young-Hoon Jamal, Zainab

Journal: Marketing science

Citation: A. Schweidel, David et al., A Multiactivity Latent Attrition Model for Customer Base Analysis, Marketing science , 33(2), 2014, pp. 273-286

When Good News about Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits

Authors: Shaffer, Greg Zettelmeyer, Florian

Journal: Marketing science

Citation: Shaffer, Greg et Zettelmeyer, Florian, When Good News about Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits, Marketing science , 21(3), 2002, pp. 273-293

Zooming In: Self-Emergence of Movements in New Product Growth

Authors: Goldenberg, Jacob Lowengart, Oded Shapira, Daniel

Journal: Marketing science

Citation: Goldenberg, Jacob et al., Zooming In: Self-Emergence of Movements in New Product Growth, Marketing science , 28(2), 2009, pp. 274-292

The Evolution of Internal Market Structure

Authors: Rutz, Oliver J. Sonnier, Garrett P.

Journal: Marketing science

Citation: J. Rutz, Oliver et P. Sonnier, Garrett, The Evolution of Internal Market Structure, Marketing science , 30(2), 2011, pp. 274-289

The Choice Theory Approach to Market Research

Authors: McFadden, Daniel

Journal: Marketing science

Citation: Mcfadden, Daniel, The Choice Theory Approach to Market Research, Marketing science , 5(4), 1986, pp. 275-297

Satisfaction Spillovers Across Categories

Authors: Dong, Xiaojing Chintagunta, Pradeep K.

Journal: Marketing science

Citation: Dong, Xiaojing et K. Chintagunta, Pradeep, Satisfaction Spillovers Across Categories, Marketing science , 35(2), 2016, pp. 275-283

"Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model

Authors: Fader, Peter S. Hardie, Bruce G. S. Lee, Ka Lok

Journal: Marketing science

Citation: S. Fader, Peter et al., "Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model, Marketing science , 24(2), 2005, pp. 275-284

Modeling Browsing Behavior at Multiple Websites

Authors: Park, Young-Hoon Fader, Peter S.

Journal: Marketing science

Citation: Park, Young-hoon et S. Fader, Peter, Modeling Browsing Behavior at Multiple Websites, Marketing science , 23(3), 2004, pp. 275-279

Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases

Authors: Conitzer, Vincent Taylor, Curtis R. Wagman, Liad

Journal: Marketing science

Citation: Conitzer, Vincent et al., Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases, Marketing science , 31(2), 2012, pp. 277-292

An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising

Authors: Zhang, Jie

Journal: Marketing science

Citation: Zhang, Jie, An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising, Marketing science , 25(3), 2006, pp. 278-290

An Integrated Model-Based Approach for Sales Force Structuring

Authors: Rangaswamy, Arvind Sinha, Prabhakant Zoltners, Andris

Journal: Marketing science

Citation: Rangaswamy, Arvind et al., An Integrated Model-Based Approach for Sales Force Structuring, Marketing science , 9(4), 1990, pp. 279-298

The Reach and Persuasiveness of Viral Video Ads

Authors: Tucker, Catherine E.

Journal: Marketing science

Citation: E. Tucker, Catherine, The Reach and Persuasiveness of Viral Video Ads, Marketing science , 34(2), 2015, pp. 281-296

Taste Tests: Changing the Rules to Improve the Game

Authors: Givon, Moshe

Journal: Marketing science

Citation: Givon, Moshe, Taste Tests: Changing the Rules to Improve the Game, Marketing science , 8(3), 1989, pp. 281-290

A Comparison of Within-Household Price Sensitivity across Online and Offline Channels

Authors: Chu, Junhong Chintagunta, Pradeep Cebollada, Javier

Journal: Marketing science

Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2006, pp. 283-299

A Comparison of Within-Household Price Sensitivity across Online and Offline Channels

Authors: Chu, Junhong Chintagunta, Pradeep Cebollada, Javier

Journal: Marketing science

Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2008, pp. 283-299

Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach

Authors: Ahn, Dae-Yong Duan, Jason A. Mela, Carl F.

Journal: Marketing science

Citation: Ahn, Dae-yong et al., Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach, Marketing science , 35(2), 2016, pp. 284-303

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