Results : 701-725/1166
Authors:
Boldt, Lin
Arora, Neeraj
Journal: Marketing science
Citation: Boldt, Lin et Arora, Neeraj, Dyadic Compromise Effect, Marketing science , 36(3), 2017, pp. 436-452
Authors:
Qian, Yi
Xie, Hui
Journal: Marketing science
Citation: Qian, Yi et Xie, Hui, Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches, Marketing science , 33(3), 2014, pp. 437-448
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Journal Rankings: Save the Outlets for Your Research, Marketing science , 22(4), 2003, pp. 437-441
Authors:
Häubl, Gerald
Dellaert, Benedict G. C.
Donkers, Bas
Journal: Marketing science
Citation: Häubl, Gerald et al., Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search, Marketing science , 29(3), 2010, pp. 438-455
Authors:
Chintagunta, Pradeep K.
Journal: Marketing science
Citation: K. Chintagunta, Pradeep, Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data, Marketing science , 20(4), 2001, pp. 442-456
Authors:
Swait, Joffre
Andrews, Rick L.
Journal: Marketing science
Citation: Swait, Joffre et L. Andrews, Rick, Enriching Scanner Panel Models with Choice Experiments, Marketing science , 22(4), 2003, pp. 442-460
Authors:
Sood, Ashish
Tellis, Gerard J.
Journal: Marketing science
Citation: Sood, Ashish et J. Tellis, Gerard, Do Innovations Really Pay Off? Total Stock Market Returns to Innovation, Marketing science , 28(3), 2009, pp. 442-456
Authors:
De Bruyn, Arnaud
Liechty, John C.
Huizingh, Eelko K. R. E.
Lilien, Gary L.
Journal: Marketing science
Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2008, pp. 443-460
Authors:
De Bruyn, Arnaud
Liechty, John C.
Huizingh, Eelko K. R. E.
Lilien, Gary L.
Journal: Marketing science
Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2006, pp. 443-460
Authors:
Nair, Harikesh
Dubé, Jean-Pierre
Chintagunta, Pradeep
Journal: Marketing science
Citation: Nair, Harikesh et al., Accounting for Primary and Secondary Demand Effects with Aggregate Data, Marketing science , 24(3), 2005, pp. 444-460
Authors:
Huang, Dongling
Luo, Lan
Journal: Marketing science
Citation: Huang, Dongling et Luo, Lan, Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning, Marketing science , 35(3), 2016, pp. 445-464
Authors:
Yao, Song
Mela, Carl F.
Journal: Marketing science
Citation: Yao, Song et F. Mela, Carl, A Dynamic Model of Sponsored Search Advertising, Marketing science , 30(3), 2011, pp. 447-468
Authors:
Godes, David
Silva, José C.
Journal: Marketing science
Citation: Godes, David et C. Silva, José, Sequential and Temporal Dynamics of Online Opinion, Marketing science , 31(3), 2012, pp. 448-473
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: It's the Findings, Stupid, Not the Assumptions, Marketing science , 26(4), 2007, pp. 449-459
Authors:
Wang, Xin (Shane)
Mai, Feng
Chiang, Roger H. L.
Journal: Marketing science
Citation: Wang, Xin (shane) et al., Database Submission: Market Dynamics and User-Generated Content About Tablet Computers, Marketing science , 33(3), 2014, pp. 449-458
Authors:
Venkatesan, Rajkumar
Krishnan, Trichy V.
Kumar, V.
Journal: Marketing science
Citation: Venkatesan, Rajkumar et al., Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares, Marketing science , 23(3), 2004, pp. 451-464
Authors:
Gordon, Brett R.
Sun, Baohong
Journal: Marketing science
Citation: R. Gordon, Brett et Sun, Baohong, A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes, Marketing science , 34(3), 2015, pp. 452-470
Authors:
Rubel, Olivier
Naik, Prasad A.
Journal: Marketing science
Citation: Rubel, Olivier et A. Naik, Prasad, Robust Dynamic Estimation, Marketing science , 36(3), 2017, pp. 453-467
Authors:
Lee, Sanghak
Kim, Jaehwan
Allenby, Greg M.
Journal: Marketing science
Citation: Lee, Sanghak et al., A Direct Utility Model for Asymmetric Complements, Marketing science , 32(3), 2013, pp. 454-470
Authors:
Sándor, Zsolt
Wedel, Michel
Journal: Marketing science
Citation: Sándor, Zsolt et Wedel, Michel, JOURNAL ARTICLE Profile Construction in Experimental Choice Designs for Mixed Logit Models, Marketing science , 21(4), 2002, pp. 455-475
Authors:
Cleeren, Kathleen
Verboven, Frank
Dekimpe, Marnik G.
Gielens, Katrijn
Journal: Marketing science
Citation: Cleeren, Kathleen et al., Intra- and Interformat Competition Among Discounters and Supermarkets, Marketing science , 29(3), 2010, pp. 456-473
Authors:
Guo, Liang
Journal: Marketing science
Citation: Guo, Liang, The Benefits of Downstream Information Acquisition, Marketing science , 28(3), 2009, pp. 457-471
Authors:
Berger, Jonah
Draganska, Michaela
Simonson, Itamar
Journal: Marketing science
Citation: Berger, Jonah et al., The Influence of Product Variety on Brand Perception and Choice, Marketing science , 26(4), 2007, pp. 460-472
Authors:
Cachon, Gérard P.
Terwiesch, Christian
Xu, Yi
Journal: Marketing science
Citation: P. Cachon, Gérard et al., On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, Marketing science , 27(3), 2006, pp. 461-473
Authors:
Danaher, Peter J.
Wilson, Isaac W.
Davis, Robert A.
Journal: Marketing science
Citation: J. Danaher, Peter et al., A Comparison of Online and Offline Consumer Brand Loyalty, Marketing science , 22(4), 2003, pp. 461-476