Results : 726-750/1166
Authors:
Iyer, Ganesh
Soberman, David
Villas-Boas, J. Miguel
Journal: Marketing science
Citation: Iyer, Ganesh et al., The Targeting of Advertising, Marketing science , 24(3), 2005, pp. 461-476
Authors:
Cachon, Gérard P.
Terwiesch, Christian
Xu, Yi
Journal: Marketing science
Citation: P. Cachon, Gérard et al., On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market, Marketing science , 27(3), 2008, pp. 461-473
Authors:
Chan, Tat Y.
Li, Jia
Pierce, Lamar
Journal: Marketing science
Citation: Y. Chan, Tat et al., Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth, Marketing science , 33(4), 2014, pp. 463-484
Authors:
Barajas, Joel
Akella, Ram
Holtan, Marius
Flores, Aaron
Journal: Marketing science
Citation: Barajas, Joel et al., Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces, Marketing science , 35(3), 2016, pp. 465-483
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: The Impact of Advancing Technology on Marketing and Academic Research, Marketing science , 23(4), 2004, pp. 469-475
Authors:
Park, Sungho
Gupta, Sachin
Journal: Marketing science
Citation: Park, Sungho et Gupta, Sachin, A Regime-Switching Model of Cyclical Category Buying, Marketing science , 30(3), 2011, pp. 469-480
Authors:
Schweidel, David A.
Knox, George
Journal: Marketing science
Citation: A. Schweidel, David et Knox, George, Incorporating Direct Marketing Activity into Latent Attrition Models, Marketing science , 32(3), 2013, pp. 471-487
Authors:
Borkovsky, Ron N.
Goldfarb, Avi
Haviv, Avery M.
Moorthy, Sridhar
Journal: Marketing science
Citation: N. Borkovsky, Ron et al., Measuring and Understanding Brand Value in a Dynamic Model of Brand Management, Marketing science , 36(4), 2017, pp. 471-499
Authors:
Amaldoss, Wilfred
He, Chuan
Journal: Marketing science
Citation: Amaldoss, Wilfred et He, Chuan, Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis, Marketing science , 28(3), 2009, pp. 472-487
Authors:
Narasimhan, Laxman
Srinivasan, Kannan
Sudhir, K.
Journal: Marketing science
Citation: Narasimhan, Laxman et al., Editorial: Marketing Science in Emerging Markets, Marketing science , 34(4), 2015, pp. 473-479
Authors:
Nijs, Vincent R.
Srinivasan, Shuba
Pauwels, Koen
Journal: Marketing science
Citation: R. Nijs, Vincent et al., Retail-Price Drivers and Retailer Profits, Marketing science , 26(4), 2007, pp. 473-487
Authors:
Aribarg, Anocha
Arora, Neeraj
Journal: Marketing science
Citation: Aribarg, Anocha et Arora, Neeraj, Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit, Marketing science , 27(3), 2008, pp. 474-491
Authors:
Liu, Yunchuan
Cui, Tony Haitao
Journal: Marketing science
Citation: Liu, Yunchuan et Cui, Tony Haitao, The Length of Product Line in Distribution Channels, Marketing science , 29(3), 2010, pp. 474-482
Authors:
Aribarg, Anocha
Arora, Neeraj
Journal: Marketing science
Citation: Aribarg, Anocha et Arora, Neeraj, Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit, Marketing science , 27(3), 2006, pp. 474-491
Authors:
Mallapragada, Girish
Grewal, Rajdeep
Lilien, Gary
Journal: Marketing science
Citation: Mallapragada, Girish et al., User-Generated Open Source Products: Founder's Social Capital and Time to Product Release, Marketing science , 31(3), 2012, pp. 474-492
An Empirical Analysis of Territorial Encroachment within Franchised and Company-Owned Branded Chains
Authors:
Kalnins, Arturs
Journal: Marketing science
Citation: Kalnins, Arturs, An Empirical Analysis of Territorial Encroachment within Franchised and Company-Owned Branded Chains, Marketing science , 23(4), 2004, pp. 476-489
Authors:
Ran Kivetz
Journal: Marketing science
Citation: Ran Kivetz, The Effects of Effort and Intrinsic Motivation on Risky Choice, Marketing science , 22(4), 2003, pp. 477-502
Authors:
Rust, Roland T.
Verhoef, Peter C.
Journal: Marketing science
Citation: T. Rust, Roland et C. Verhoef, Peter, Optimizing the Marketing Interventions Mix in Intermediate-Term CRM, Marketing science , 24(3), 2005, pp. 477-489
Authors:
Miller, Grant
Mobarak, A. Mushfiq
Journal: Marketing science
Citation: Miller, Grant et Mobarak, A. Mushfiq, Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh, Marketing science , 34(4), 2015, pp. 480-499
Authors:
Satomura, Takuya
Kim, Jaehwan
Allenby, Greg M.
Journal: Marketing science
Citation: Satomura, Takuya et al., Multiple-Constraint Choice Models with Corner and Interior Solutions, Marketing science , 30(3), 2011, pp. 481-490
Authors:
Guo, Liang
Iyer, Ganesh
Journal: Marketing science
Citation: Guo, Liang et Iyer, Ganesh, Information Acquisition and Sharing in a Vertical Relationship, Marketing science , 29(3), 2010, pp. 483-506
Authors:
Lu, Shasha
Xiao, Li
Ding, Min
Journal: Marketing science
Citation: Lu, Shasha et al., A Video-Based Automated Recommender (VAR) System for Garments, Marketing science , 35(3), 2016, pp. 484-510
Authors:
Desai, Preyas S.
Shin, Woochoel
Staelin, Richard
Journal: Marketing science
Citation: S. Desai, Preyas et al., The Company That You Keep: When to Buy a Competitor's Keyword, Marketing science , 33(4), 2014, pp. 485-508
Authors:
Shin, Jiwoong
Journal: Marketing science
Citation: Shin, Jiwoong, How Does Free Riding on Customer Service Affect Competition?, Marketing science , 26(4), 2007, pp. 488-503
Authors:
Guo, Liang
Zhao, Ying
Journal: Marketing science
Citation: Guo, Liang et Zhao, Ying, Voluntary Quality Disclosure and Market Interaction, Marketing science , 28(3), 2009, pp. 488-501