Results : 776-800/1166
Authors:
Grewal, Rajdeep
Cote, Joseph A.
Baumgartner, Hans
Journal: Marketing science
Citation: Grewal, Rajdeep et al., Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing, Marketing science , 23(4), 2004, pp. 519-529
Authors:
Chatterjee, Patrali
Hoffman, Donna L.
Novak, Thomas P.
Journal: Marketing science
Citation: Chatterjee, Patrali et al., Modeling the Clickstream: Implications for Web-Based Advertising Efforts, Marketing science , 22(4), 2003, pp. 520-541
Authors:
Netzer, Oded
Feldman, Ronen
Goldenberg, Jacob
Fresko, Moshe
Journal: Marketing science
Citation: Netzer, Oded et al., Mine Your Own Business: Market-Structure Surveillance Through Text Mining, Marketing science , 31(3), 2012, pp. 521-543
Authors:
Qian, Yi
Gong, Qiang
Chen, Yuxin
Journal: Marketing science
Citation: Qian, Yi et al., Untangling Searchable and Experiential Quality Responses to Counterfeits, Marketing science , 34(4), 2015, pp. 522-538
Authors:
Bala, Ram
Bhardwaj, Pradeep
Chen, Yuxin
Journal: Marketing science
Citation: Bala, Ram et al., Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability, Marketing science , 32(3), 2013, pp. 522-527
Authors:
Ngwe, Donald
Journal: Marketing science
Citation: Ngwe, Donald, Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions, Marketing science , 36(4), 2017, pp. 523-541
Authors:
Shugan, Steven M.
Journal: Marketing science
Citation: M. Shugan, Steven, Editorial: Marketing and Designing Transaction Games, Marketing science , 24(4), 2005, pp. 525-530
Authors:
Yang, Sha
Zhao, Yi
Dhar, Ravi
Journal: Marketing science
Citation: Yang, Sha et al., Modeling the Underreporting Bias in Panel Survey Data, Marketing science , 29(3), 2010, pp. 525-539
Authors:
Seog, S. Hun
Hyun, Yong J.
Journal: Marketing science
Citation: Seog, S. Hun et J. Hyun, Yong, Financing as a Marketing Strategy, Marketing science , 28(3), 2009, pp. 526-540
Authors:
van den Bulte, Christophe
Stremersch, Stefan
Journal: Marketing science
Citation: Van Den Bulte, Christophe et Stremersch, Stefan, Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test, Marketing science , 23(4), 2004, pp. 530-544
Authors:
Keiningham, Timothy L.
Aksoy, Lerzan
Cooil, Bruce
Andreassen, Tor Wallin
Journal: Marketing science
Citation: L. Keiningham, Timothy et al., Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego, Marketing science , 27(3), 2006, pp. 531-532
Authors:
Keiningham, Timothy L.
Aksoy, Lerzan
Cooil, Bruce
Andreassen, Tor Wallin
Journal: Marketing science
Citation: L. Keiningham, Timothy et al., Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego, Marketing science , 27(3), 2008, pp. 531-532
Authors:
Li, Xiaotong
Journal: Marketing science
Citation: Li, Xiaotong, Cheap Talk and Bogus Network Externalities in the Emerging Technology Market, Marketing science , 24(4), 2005, pp. 531-543
Authors:
Yee, Michael
Dahan, Ely
Hauser, John R.
Orlin, James
Journal: Marketing science
Citation: Yee, Michael et al., Greedoid-Based Noncompensatory Inference, Marketing science , 26(4), 2007, pp. 532-549
Authors:
Singh, Surendra N.
Hillmer, Steve
Wang, Ze
Journal: Marketing science
Citation: N. Singh, Surendra et al., Efficient Methods for Sampling Responses from Large-Scale Qualitative Data, Marketing science , 30(3), 2011, pp. 532-549
Authors:
Morgan, Neil A.
Rego, Lopo L.
Journal: Marketing science
Citation: A. Morgan, Neil et L. Rego, Lopo, Rejoinder: Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?, Marketing science , 27(3), 2006, pp. 533-534
Authors:
Morgan, Neil A.
Rego, Lopo L.
Journal: Marketing science
Citation: A. Morgan, Neil et L. Rego, Lopo, Rejoinder: Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?, Marketing science , 27(3), 2008, pp. 533-534
Authors:
Büschken, Joachim
Otter, Thomas
Allenby, Greg M.
Journal: Marketing science
Citation: Büschken, Joachim et al., The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis, Marketing science , 32(4), 2013, pp. 533-553
Authors:
Hanssens, Dominique M.
Pauwels, Koen H.
Srinivasan, Shuba
Vanhuele, Marc
Yildirim, Gokhan
Journal: Marketing science
Citation: M. Hanssens, Dominique et al., Consumer Attitude Metrics for Guiding Marketing Mix Decisions, Marketing science , 33(4), 2014, pp. 534-550
Authors:
Zhang, Kaifu
Journal: Marketing science
Citation: Zhang, Kaifu, Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?, Marketing science , 34(4), 2015, pp. 539-554
Authors:
Israeli, Ayelet
Anderson, Eric T.
Coughlan, Anne T.
Journal: Marketing science
Citation: Israeli, Ayelet et al., Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets, Marketing science , 35(4), 2016, pp. 539-564
Authors:
Yin, Shuya
Ray, Saibal
Gurnani, Haresh
Animesh, Animesh
Journal: Marketing science
Citation: Yin, Shuya et al., Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications, Marketing science , 29(3), 2010, pp. 540-560
Authors:
Abe, Makoto
Journal: Marketing science
Citation: Abe, Makoto, "Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model, Marketing science , 28(3), 2009, pp. 541-553
Authors:
De los Santos, Babur
Koulayev, Sergei
Journal: Marketing science
Citation: De Los Santos, Babur et Koulayev, Sergei, Optimizing Click-Through in Online Rankings with Endogenous Search Refinement, Marketing science , 36(4), 2017, pp. 542-564
Authors:
Mittal, Vikas
Anderson, Eugene W.
Sayrak, Akin
Tadikamalla, Pandu
Journal: Marketing science
Citation: Mittal, Vikas et al., Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction, Marketing science , 24(4), 2005, pp. 544-555