Results : 876-900/1166
Authors:
Steenkamp, Jan-Benedict E. M.
Fang, Eric (Er)
Journal: Marketing science
Citation: M. Steenkamp, Jan-benedict E. et Fang, Eric (er), The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades, Marketing science , 30(4), 2011, pp. 628-645
Authors:
Engelbrecht-Wiggans, Richard
Haruvy, Ernan
Katok, Elena
Journal: Marketing science
Citation: Engelbrecht-wiggans, Richard et al., A Comparison of Buyer-Determined and Price-Based Multiattribute Mechanism, Marketing science , 26(5), 2007, pp. 629-641
Authors:
Engelbrecht-Wiggans, Richard
Haruvy, Ernan
Katok, Elena
Journal: Marketing science
Citation: Engelbrecht-wiggans, Richard et al., A Comparison of Buyer-Determined and Price-Based Multiattribute Mechanism, Marketing science , 26(5), 2006, pp. 629-641
Authors:
Krider, Robert E.
Li, Tieshan
Liu, Yong
Weinberg, Charles B.
Journal: Marketing science
Citation: E. Krider, Robert et al., The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies, Marketing science , 24(4), 2005, pp. 635-645
Authors:
Du, Jie
Xie, Lili
Schroeder, Stephan
Journal: Marketing science
Citation: Du, Jie et al., Practice Prize Paper: PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution, Marketing science , 28(4), 2009, pp. 637-644
Authors:
Freimer, Marshall
Horsky, Dan
Journal: Marketing science
Citation: Freimer, Marshall et Horsky, Dan, Periodic Advertising Pulsing in a Competitive Market, Marketing science , 31(4), 2012, pp. 637-648
Authors:
Du, Jie
Xie, Lili
Schroeder, Stephan
Journal: Marketing science
Citation: Du, Jie et al., Practice Prize Paper: PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution, Marketing science , 28(4), 2008, pp. 637-644
Authors:
Ghosh, Bikram
Stock, Axel
Journal: Marketing science
Citation: Ghosh, Bikram et Stock, Axel, Advertising Effectiveness, Digital Video Recorders, and Product Market Competition, Marketing science , 29(4), 2010, pp. 639-649
Authors:
Mantin, Benny
Rubin, Eran
Journal: Marketing science
Citation: Mantin, Benny et Rubin, Eran, Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry, Marketing science , 35(4), 2016, pp. 640-655
Authors:
Jiang, Baojun
Ni, Jian
Srinivasan, Kannan
Journal: Marketing science
Citation: Jiang, Baojun et al., Signaling Through Pricing by Service Providers with Social Preferences, Marketing science , 33(5), 2014, pp. 641-654
Authors:
Liu, Qing
Otter, Thomas
Allenby, Greg M.
Journal: Marketing science
Citation: Liu, Qing et al., Investigating Endogeneity Bias in Marketing, Marketing science , 26(5), 2007, pp. 642-650
Authors:
Liu, Qing
Otter, Thomas
Allenby, Greg M.
Journal: Marketing science
Citation: Liu, Qing et al., Investigating Endogeneity Bias in Marketing, Marketing science , 26(5), 2006, pp. 642-650
Authors:
Berman, Ron
Katona, Zsolt
Journal: Marketing science
Citation: Berman, Ron et Katona, Zsolt, The Role of Search Engine Optimization in Search Marketing, Marketing science , 32(4), 2013, pp. 644-651
Authors:
Proserpio, Davide
Zervas, Georgios
Journal: Marketing science
Citation: Proserpio, Davide et Zervas, Georgios, Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews, Marketing science , 36(5), 2017, pp. 645-665
Authors:
Kumar, V.
Fan, Jia
Gulati, Rohit
Venkat, P.
Journal: Marketing science
Citation: V. Kumar, et al., Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific, Marketing science , 28(4), 2008, pp. 645-655
Authors:
Kumar, V.
Fan, Jia
Gulati, Rohit
Venkat, P.
Journal: Marketing science
Citation: V. Kumar, et al., Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific, Marketing science , 28(4), 2009, pp. 645-655
Authors:
Rutz, Oliver J.
Trusov, Michael
Bucklin, Randolph E.
Journal: Marketing science
Citation: J. Rutz, Oliver et al., Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?, Marketing science , 30(4), 2011, pp. 646-665
Authors:
Sun, Yacheng
Li, Shibo
Sun, Baohong
Journal: Marketing science
Citation: Sun, Yacheng et al., An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination, Marketing science , 34(5), 2015, pp. 646-668
Authors:
Calzada, Joan
Valletti, Tommaso M.
Journal: Marketing science
Citation: Calzada, Joan et M. Valletti, Tommaso, Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions, Marketing science , 31(4), 2012, pp. 649-667
Authors:
Chen, Yuxin
Iyer, Ganesh
Pazgal, Amit
Journal: Marketing science
Citation: Chen, Yuxin et al., Limited Memory, Categorization, and Competition, Marketing science , 29(4), 2010, pp. 650-670
Authors:
Arya, Anil
Mittendorf, Brian
Sappington, David E. M.
Journal: Marketing science
Citation: Arya, Anil et al., The Bright Side of Supplier Encroachment, Marketing science , 26(5), 2006, pp. 651-659
Authors:
Arya, Anil
Mittendorf, Brian
Sappington, David E. M.
Journal: Marketing science
Citation: Arya, Anil et al., The Bright Side of Supplier Encroachment, Marketing science , 26(5), 2007, pp. 651-659
Authors:
Gu, Zheyin (Jane)
Liu, Yunchuan
Journal: Marketing science
Citation: Gu, Zheyin (jane) et Liu, Yunchuan, Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction, Marketing science , 32(4), 2013, pp. 652-668
Authors:
Rossi, Peter E.
Journal: Marketing science
Citation: E. Rossi, Peter, Invited Paper: Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications, Marketing science , 33(5), 2014, pp. 655-672
Authors:
Hansen, Karsten
Singh, Vishal
Journal: Marketing science
Citation: Hansen, Karsten et Singh, Vishal, Market Structure Across Retail Formats, Marketing science , 28(4), 2008, pp. 656-673