Results : 901-925/1166
Authors:
Hansen, Karsten
Singh, Vishal
Journal: Marketing science
Citation: Hansen, Karsten et Singh, Vishal, Market Structure Across Retail Formats, Marketing science , 28(4), 2009, pp. 656-673
Authors:
Saboo, Alok R.
Chakravarty, Anindita
Grewal, Rajdeep
Journal: Marketing science
Citation: R. Saboo, Alok et al., Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings, Marketing science , 35(4), 2016, pp. 656-675
Authors:
Thomadsen, Raphael
Rhee, Ki-Eun
Journal: Marketing science
Citation: Thomadsen, Raphael et Rhee, Ki-eun, Costly Collusion in Differentiated Industries, Marketing science , 26(5), 2007, pp. 660-665
Authors:
Thomadsen, Raphael
Rhee, Ki-Eun
Journal: Marketing science
Citation: Thomadsen, Raphael et Rhee, Ki-eun, Costly Collusion in Differentiated Industries, Marketing science , 26(5), 2006, pp. 660-665
Authors:
Mayzlin, Dina
Shin, Jiwoong
Journal: Marketing science
Citation: Mayzlin, Dina et Shin, Jiwoong, Uninformative Advertising as an Invitation to Search, Marketing science , 30(4), 2011, pp. 666-685
Authors:
Mishra, Himanshu
Mishra, Arul
Nayakankuppam, Dhananjay
Journal: Marketing science
Citation: Mishra, Himanshu et al., Seeing through the Heart's Eye: The Interference of System 1 in System 2, Marketing science , 26(5), 2006, pp. 666-678
Authors:
Mishra, Himanshu
Mishra, Arul
Nayakankuppam, Dhananjay
Journal: Marketing science
Citation: Mishra, Himanshu et al., Seeing through the Heart's Eye: The Interference of System 1 in System 2, Marketing science , 26(5), 2007, pp. 666-678
Authors:
Chen, Yuxin
Li, Xinxin
Sun, Monic
Journal: Marketing science
Citation: Chen, Yuxin et al., Competitive Mobile Geo Targeting, Marketing science , 36(5), 2017, pp. 666-682
Authors:
Sridhar, Karthik
Bezawada, Ram
Trivedi, Minakshi
Journal: Marketing science
Citation: Sridhar, Karthik et al., Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets, Marketing science , 31(4), 2012, pp. 668-688
Authors:
Colombo, Stefano
Journal: Marketing science
Citation: Colombo, Stefano, Product Differentiation and Collusion Sustainability When Collusion Is Costly, Marketing science , 32(4), 2013, pp. 669-674
Authors:
Bleier, Alexander
Eisenbeiss, Maik
Journal: Marketing science
Citation: Bleier, Alexander et Eisenbeiss, Maik, Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, Marketing science , 34(5), 2015, pp. 669-688
Authors:
Shin, Jiwoong
Sudhir, K.
Journal: Marketing science
Citation: Shin, Jiwoong et K. Sudhir,, A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?, Marketing science , 29(4), 2010, pp. 671-689
Authors:
Kumar, V.
Umashankar, Nita
Kim, Kihyun Hannah
Bhagwat, Yashoda
Journal: Marketing science
Citation: V. Kumar, et al., Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors, Marketing science , 33(5), 2014, pp. 673-692
Authors:
de Jong, Martijn G.
Steenkamp, Jan-Benedict E. M.
Veldkamp, Bernard P.
Journal: Marketing science
Citation: G. De Jong, Martijn et al., A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales, Marketing science , 28(4), 2009, pp. 674-689
Authors:
de Jong, Martijn G.
Steenkamp, Jan-Benedict E. M.
Veldkamp, Bernard P.
Journal: Marketing science
Citation: G. De Jong, Martijn et al., A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales, Marketing science , 28(4), 2008, pp. 674-689
Authors:
Rubel, Olivier
Prasad, Ashutosh
Journal: Marketing science
Citation: Rubel, Olivier et Prasad, Ashutosh, Dynamic Incentives in Sales Force Compensation, Marketing science , 35(4), 2016, pp. 676-689
Authors:
Swait, Joffre
Erdem, Tülin
Journal: Marketing science
Citation: Swait, Joffre et Erdem, Tülin, Brand Effects on Choice and Choice Set Formation under Uncertainty, Marketing science , 26(5), 2006, pp. 679-697
Authors:
Chung, Doug J.
Journal: Marketing science
Citation: J. Chung, Doug, The Dynamic Advertising Effect of Collegiate Athletics, Marketing science , 32(5), 2013, pp. 679-698
Authors:
Swait, Joffre
Erdem, Tülin
Journal: Marketing science
Citation: Swait, Joffre et Erdem, Tülin, Brand Effects on Choice and Choice Set Formation under Uncertainty, Marketing science , 26(5), 2007, pp. 679-697
Authors:
Zhu, Yi
Dukes, Anthony
Journal: Marketing science
Citation: Zhu, Yi et Dukes, Anthony, Prominent Attributes Under Limited Attention, Marketing science , 36(5), 2017, pp. 683-698
Authors:
Otter, Thomas
Gilbride, Timothy J.
Allenby, Greg M.
Journal: Marketing science
Citation: Otter, Thomas et al., Testing Models of Strategic Behavior Characterized by Conditional Likelihoods, Marketing science , 30(4), 2011, pp. 686-701
Authors:
Yan Dong, Kefeng Xu, Tony Haitao Cui, Yuliang Yao
Journal: Marketing science
Citation: Yan Dong, Kefeng Xu, Tony Haitao Cui, Yuliang Yao, Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels, Marketing science , 34(5), 2015, pp. 689-701
Authors:
Dover, Yaniv
Goldenberg, Jacob
Shapira, Daniel
Journal: Marketing science
Citation: Dover, Yaniv et al., Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data, Marketing science , 31(4), 2012, pp. 689-712
Authors:
Stremersch, Stefan
Lemmens, Aurélie
Journal: Marketing science
Citation: Stremersch, Stefan et Lemmens, Aurélie, Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes, Marketing science , 28(4), 2008, pp. 690-708
Authors:
Stremersch, Stefan
Lemmens, Aurélie
Journal: Marketing science
Citation: Stremersch, Stefan et Lemmens, Aurélie, Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes, Marketing science , 28(4), 2009, pp. 690-708