Results : 926-950/1166
Authors:
Nam, Sungjoon
Manchanda, Puneet
Chintagunta, Pradeep K.
Journal: Marketing science
Citation: Nam, Sungjoon et al., The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service, Marketing science , 29(4), 2010, pp. 690-700
Authors:
Bronnenberg, Bart J.
Kim, Jun B.
Mela, Carl F.
Journal: Marketing science
Citation: J. Bronnenberg, Bart et al., Zooming In on Choice: How Do Consumers Search for Cameras Online, Marketing science , 35(5), 2016, pp. 693-712
Authors:
Kuksov, Dmitri
Wang, Kangkang
Journal: Marketing science
Citation: Kuksov, Dmitri et Wang, Kangkang, The Bright Side of Loss Aversion in Dynamic and Competitive Markets, Marketing science , 33(5), 2014, pp. 693-711
Authors:
Lambrecht, Anja
Seim, Katja
Skiera, Bernd
Journal: Marketing science
Citation: Lambrecht, Anja et al., Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs, Marketing science , 26(5), 2006, pp. 698-710
Authors:
Lambrecht, Anja
Seim, Katja
Skiera, Bernd
Journal: Marketing science
Citation: Lambrecht, Anja et al., Does Uncertainty Matter? Consumer Behavior under Three-Part Tariffs, Marketing science , 26(5), 2007, pp. 698-710
Authors:
Rooderkerk, Robert P.
van Heerde, Harald J.
Bijmolt, Tammo H. A.
Journal: Marketing science
Citation: P. Rooderkerk, Robert et al., Optimizing Retail Assortments, Marketing science , 32(5), 2013, pp. 699-715
Authors:
Nair, Harikesh S.
Misra, Sanjog
Hornbuckle IV, William J.
Mishra, Ranjan
Acharya, Anand
Journal: Marketing science
Citation: S. Nair, Harikesh et al., Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation, Marketing science , 36(5), 2017, pp. 699-725
Authors:
Liu, Hongju
Chintagunta, Pradeep K.
Zhu, Ting
Journal: Marketing science
Citation: Liu, Hongju et al., Complementarities and the Demand for Home Broadband Internet Services, Marketing science , 29(4), 2010, pp. 701-720
Authors:
Huang, Guofang
Khwaja, Ahmed
Sudhir, K.
Journal: Marketing science
Citation: Huang, Guofang et al., Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management, Marketing science , 34(5), 2015, pp. 702-721
Authors:
Sonnier, Garrett P.
McAlister, Leigh
Rutz, Oliver J.
Journal: Marketing science
Citation: P. Sonnier, Garrett et al., A Dynamic Model of the Effect of Online Communications on Firm Sales, Marketing science , 30(4), 2011, pp. 702-716
Authors:
Fox, Edward J.
Postrel, Steven
John H. Semple
Journal: Marketing science
Citation: J. Fox, Edward et al., Optimal Category Pricing with Endogenous Store Traffic, Marketing science , 28(4), 2008, pp. 709-720
Authors:
Fox, Edward J.
Postrel, Steven
Semple, John H.
Journal: Marketing science
Citation: J. Fox, Edward et al., Optimal Category Pricing with Endogenous Store Traffic, Marketing science , 28(4), 2009, pp. 709-720
Authors:
Borle, Sharad
Dholakia, Utpal M.
Singh, Siddharth S.
Westbrook, Robert A.
Journal: Marketing science
Citation: Borle, Sharad et al., The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation, Marketing science , 26(5), 2007, pp. 711-726
Authors:
Borle, Sharad
Dholakia, Utpal M.
Singh, Siddharth S.
Westbrook, Robert A.
Journal: Marketing science
Citation: Borle, Sharad et al., The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation, Marketing science , 26(5), 2006, pp. 711-726
Authors:
Shen, Qiaowei
Journal: Marketing science
Citation: Shen, Qiaowei, A Dynamic Model of Entry and Exit in a Growing Industry, Marketing science , 33(5), 2014, pp. 712-724
Authors:
Hardt, Nino
Varbanov, Alex
Allenby, Greg M.
Journal: Marketing science
Citation: Hardt, Nino et al., Monetizing Ratings Data for Product Research, Marketing science , 35(5), 2016, pp. 713-726
Authors:
Mintz, Ofer
Currim, Imran S.
Jeliazkov, Ivan
Journal: Marketing science
Citation: Mintz, Ofer et al., Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior, Marketing science , 32(5), 2013, pp. 716-732
Authors:
Moorman, Christine
Ferraro, Rosellina
Huber, Joel
Journal: Marketing science
Citation: Moorman, Christine et al., Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act, Marketing science , 31(5), 2012, pp. 717-737
Authors:
Qian, Yi
Xie, Hui
Journal: Marketing science
Citation: Qian, Yi et Xie, Hui, No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models, Marketing science , 30(4), 2011, pp. 717-736
Authors:
van Oest, Rutger D.
van Heerde, Harald J.
Dekimpe, Marnik G.
Journal: Marketing science
Citation: D. Van Oest, Rutger et al., Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions, Marketing science , 29(4), 2010, pp. 721-737
Authors:
Godes, David
Mayzlin, Dina
Journal: Marketing science
Citation: Godes, David et Mayzlin, Dina, Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing science , 28(4), 2009, pp. 721-739
Authors:
Godes, David
Mayzlin, Dina
Journal: Marketing science
Citation: Godes, David et Mayzlin, Dina, Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing science , 28(4), 2008, pp. 721-739
Authors:
Ni, Jian
Srinivasan, Kannan
Journal: Marketing science
Citation: Ni, Jian et Srinivasan, Kannan, Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel, Marketing science , 34(5), 2015, pp. 722-738
Authors:
Caillaud, Bernard
De Nijs, Romain
Journal: Marketing science
Citation: Caillaud, Bernard et De Nijs, Romain, Strategic Loyalty Reward in Dynamic Price Discrimination, Marketing science , 33(5), 2014, pp. 725-742
Authors:
Puranam, Dinesh
Narayan, Vishal
Kadiyali, Vrinda
Journal: Marketing science
Citation: Puranam, Dinesh et al., The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors, Marketing science , 36(5), 2017, pp. 726-746