Results : 1001-1025/1166
Authors:
Thomadsen, Raphael
Journal: Marketing science
Citation: Thomadsen, Raphael, Product Positioning and Competition: The Role of Location in the Fast Food Industry, Marketing science , 26(6), 2006, pp. 792-804
Authors:
Basu, Amiya
Vitharana, Padmal
Journal: Marketing science
Citation: Basu, Amiya et Vitharana, Padmal, Impact of Customer Knowledge Heterogeneity on Bundling Strategy, Marketing science , 28(4), 2008, pp. 792-801
Authors:
Basu, Amiya
Vitharana, Padmal
Journal: Marketing science
Citation: Basu, Amiya et Vitharana, Padmal, Impact of Customer Knowledge Heterogeneity on Bundling Strategy, Marketing science , 28(4), 2009, pp. 792-801
Authors:
Peers, Yuri
van Heerde, Harald J.
Dekimpe, Marnik G.
Journal: Marketing science
Citation: Peers, Yuri et al., Marketing Budget Allocation Across Countries: The Role of International Business Cycles, Marketing science , 36(5), 2017, pp. 792-809
Authors:
Thomadsen, Raphael
Journal: Marketing science
Citation: Thomadsen, Raphael, Product Positioning and Competition: The Role of Location in the Fast Food Industry, Marketing science , 26(6), 2007, pp. 792-804
Authors:
Freimer, Marshall
Horsky, Dan
Journal: Marketing science
Citation: Freimer, Marshall et Horsky, Dan, Try It, You Will Like It: Does Consumer Learning Lead to Competitive Price Promotions?, Marketing science , 28(4), 2008, pp. 796-810
Authors:
Jiang, Baojun
Tian, Lin
Xu, Yifan
Zhang, Fuqiang
Journal: Marketing science
Citation: Jiang, Baojun et al., To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel, Marketing science , 35(5), 2016, pp. 800-809
Authors:
Dzyabura, Daria
Hauser, John R.
Journal: Marketing science
Citation: Dzyabura, Daria et R. Hauser, John, Active Machine Learning for Consideration Heuristics, Marketing science , 30(5), 2011, pp. 801-819
Authors:
Erat, Sanjiv
Bhaskaran, Sreekumar R.
Journal: Marketing science
Citation: Erat, Sanjiv et R. Bhaskaran, Sreekumar, Consumer Mental Accounts and Implications to Selling Base Products and Add-ons, Marketing science , 31(5), 2012, pp. 801-818
Authors:
Kumar, V.
Sharma, Amalesh
Donthu, Naveen
Rountree, Carey
Journal: Marketing science
Citation: V. Kumar, et al., Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium, Marketing science , 34(6), 2015, pp. 804-814
Authors:
Tucker, Catherine
Zhang, Juanjuan
Journal: Marketing science
Citation: Tucker, Catherine et Zhang, Juanjuan, Growing Two-Sided Networks by Advertising the User Base: A Field Experiment, Marketing science , 29(5), 2010, pp. 805-814
Authors:
Evgeniou, Theodoros
Pontil, Massimiliano
Toubia, Olivier
Journal: Marketing science
Citation: Evgeniou, Theodoros et al., A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation, Marketing science , 26(6), 2007, pp. 805-818
Authors:
Evgeniou, Theodoros
Pontil, Massimiliano
Toubia, Olivier
Journal: Marketing science
Citation: Evgeniou, Theodoros et al., A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation, Marketing science , 26(6), 2006, pp. 805-818
Authors:
Syam, Niladri B.
Pazgal, Amit
Journal: Marketing science
Citation: B. Syam, Niladri et Pazgal, Amit, Co-Creation with Production Externalities, Marketing science , 32(5), 2013, pp. 805-820
Authors:
Fader, Peter S.
Winer, Russell S.
Journal: Marketing science
Citation: S. Fader, Peter et S. Winer, Russell, Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC), Marketing science , 28(4), 2008, pp. 807-807
Authors:
Bradlow, Eric T.
Journal: Marketing science
Citation: T. Bradlow, Eric, Editorial: Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd, Marketing science , 28(5), 2009, pp. 809-809
Authors:
Foubert, Bram
Gijsbrechts, Els
Journal: Marketing science
Citation: Foubert, Bram et Gijsbrechts, Els, Try It, You'll Like It.Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption, Marketing science , 35(5), 2016, pp. 810-826
Authors:
Jacobson, Robert
Mizik, Natalie
Journal: Marketing science
Citation: Jacobson, Robert et Mizik, Natalie, The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction, Marketing science , 28(5), 2009, pp. 810-819
Authors:
Ellickson, Paul B.
Misra, Sanjog
Journal: Marketing science
Citation: B. Ellickson, Paul et Misra, Sanjog, Supermarket Pricing Strategies, Marketing science , 27(5), 2008, pp. 811-828
Authors:
Sudhir, K.
Journal: Marketing science
Citation: K. Sudhir,, Congratulations to Richard Thaler for Winning the Nobel Prize in Economics, Marketing science , 36(6), 2017, pp. 813-814
Authors:
Roberts, Ken
Roberts, John H.
Danaher, Peter J.
Raghavan, Rohan
Journal: Marketing science
Citation: Roberts, Ken et al., Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia, Marketing science , 34(6), 2015, pp. 815-824
Authors:
Economides, Nicholas
Jeziorski, Przemyslaw
Journal: Marketing science
Citation: Economides, Nicholas et Jeziorski, Przemyslaw, Mobile Money in Tanzania, Marketing science , 36(6), 2017, pp. 815-837
Authors:
Berger, Jonah
Sorensen, Alan T.
Rasmussen, Scott J.
Journal: Marketing science
Citation: Berger, Jonah et al., Positive Effects of Negative Publicity: When Negative Reviews Increase Sales, Marketing science , 29(5), 2010, pp. 815-827
Authors:
Smith, Robert E.
MacKenzie, Scott B.
Yang, Xiaojing
Buchholz, Laura M.
Darley, William K.
Journal: Marketing science
Citation: E. Smith, Robert et al., Modeling the Determinants and Effects of Creativity in Advertising, Marketing science , 26(6), 2007, pp. 819-833
Authors:
Smith, Robert E.
MacKenzie, Scott B.
Yang, Xiaojing
Buchholz, Laura M.
Darley, William K.
Journal: Marketing science
Citation: E. Smith, Robert et al., Modeling the Determinants and Effects of Creativity in Advertising, Marketing science , 26(6), 2006, pp. 819-833