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Articles table of contents

Results : 1026-1050/1166

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Authors: Chiou, Lesley Tucker, Catherine

Journal: Marketing science

Citation: Chiou, Lesley et Tucker, Catherine, How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?, Marketing science , 31(5), 2012, pp. 819-837

Commentary: The Economic and Statistical Significance of Stock Returns on Customer Satisfaction

Authors: Fornell, Claes Mithas, Sunil Morgeson III, Forrest V.

Journal: Marketing science

Citation: Fornell, Claes et al., Commentary: The Economic and Statistical Significance of Stock Returns on Customer Satisfaction, Marketing science , 28(5), 2009, pp. 820-825

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services

Authors: Iyengar, Raghuram Jedidi, Kamel Essegaier, Skander Danaher, Peter J.

Journal: Marketing science

Citation: Iyengar, Raghuram et al., The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services, Marketing science , 30(5), 2011, pp. 820-836

Commentary: On "Equilibrium Returns Policies in the Presence of Supplier Competition"

Authors: Lan, Yongquan Li, Yanzhi Hua, Zhongsheng

Journal: Marketing science

Citation: Lan, Yongquan et al., Commentary: On "Equilibrium Returns Policies in the Presence of Supplier Competition", Marketing science , 32(5), 2013, pp. 821-823

Commentary: The Stock Market's Pricing of Customer Satisfaction

Authors: Ittner, Christopher Larcker, David Taylor, Daniel

Journal: Marketing science

Citation: Ittner, Christopher et al., Commentary: The Stock Market's Pricing of Customer Satisfaction, Marketing science , 28(5), 2009, pp. 826-835

The Dynamic Effects of Bundling as a Product Strategy

Authors: Derdenger, Timothy Kumar, Vineet

Journal: Marketing science

Citation: Derdenger, Timothy et Kumar, Vineet, The Dynamic Effects of Bundling as a Product Strategy, Marketing science , 32(6), 2013, pp. 827-859

Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation

Authors: Wiles, Michael A. Jain, Shailendra P. Mishra, Saurabh Lindsey, Charles

Journal: Marketing science

Citation: A. Wiles, Michael et al., Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation, Marketing science , 29(5), 2010, pp. 828-845

A Bivariate Timing Model of Customer Acquisition and Retention

Authors: Schweidel, David A. Fader, Peter S. Bradlow, Eric T.

Journal: Marketing science

Citation: A. Schweidel, David et al., A Bivariate Timing Model of Customer Acquisition and Retention, Marketing science , 27(5), 2008, pp. 829-843

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Authors: Li, Hongshuang (Alice) Kannan, P. K. Viswanathan, Siva Pani, Abhishek

Journal: Marketing science

Citation: Li, Hongshuang (alice) et al., Attribution Strategies and Return on Keyword Investment in Paid Search Advertising, Marketing science , 35(6), 2016, pp. 831-848

Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers

Authors: Machado, Fernando S. Sinha, Rajiv K.

Journal: Marketing science

Citation: S. Machado, Fernando et K. Sinha, Rajiv, Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers, Marketing science , 26(6), 2007, pp. 834-850

Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers

Authors: Machado, Fernando S. Sinha, Rajiv K.

Journal: Marketing science

Citation: S. Machado, Fernando et K. Sinha, Rajiv, Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers, Marketing science , 26(6), 2006, pp. 834-850

Rejoinder: Customer Satisfaction-Based Mispricing: Issues and Misconceptions

Authors: Jacobson, Robert Mizik, Natalie

Journal: Marketing science

Citation: Jacobson, Robert et Mizik, Natalie, Rejoinder: Customer Satisfaction-Based Mispricing: Issues and Misconceptions, Marketing science , 28(5), 2009, pp. 836-845

Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment

Authors: Seiler, Stephan Yao, Song Wang, Wenbo

Journal: Marketing science

Citation: Seiler, Stephan et al., Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment, Marketing science , 36(6), 2017, pp. 836-861

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising

Authors: Chan, Tat Y. Wu, Chunhua Xie, Ying

Journal: Marketing science

Citation: Y. Chan, Tat et al., Measuring the Lifetime Value of Customers Acquired from Google Search Advertising, Marketing science , 30(5), 2011, pp. 837-850

State-Dependence Effects in Surveys

Authors: de Jong, Martijn G. Lehmann, Donald R. Netzer, Oded

Journal: Marketing science

Citation: G. De Jong, Martijn et al., State-Dependence Effects in Surveys, Marketing science , 31(5), 2012, pp. 838-854

A Flexible Yet Globally Regular Multigood Demand System

Authors: Mehta, Nitin

Journal: Marketing science

Citation: Mehta, Nitin, A Flexible Yet Globally Regular Multigood Demand System, Marketing science , 34(6), 2015, pp. 843-863

Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?

Authors: Chandrasekaran, Deepa Tellis, Gerard J.

Journal: Marketing science

Citation: Chandrasekaran, Deepa et J. Tellis, Gerard, Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?, Marketing science , 27(5), 2008, pp. 844-860

Equilibrium Returns Policies in the Presence of Supplier Competition

Authors: Bandyopadhyay, Subhajyoti Paul, Anand A.

Journal: Marketing science

Citation: Bandyopadhyay, Subhajyoti et A. Paul, Anand, Equilibrium Returns Policies in the Presence of Supplier Competition, Marketing science , 29(5), 2010, pp. 846-857

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Authors: Gordon, Brett R.

Journal: Marketing science

Citation: R. Gordon, Brett, A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry, Marketing science , 28(5), 2009, pp. 846-867

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Authors: Sudhir, K. Roy, Subroto Cherian, Mathew

Journal: Marketing science

Citation: K. Sudhir, et al., Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content, Marketing science , 35(6), 2016, pp. 849-869

On Managerially Efficient Experimental Designs

Authors: Toubia, Olivier Hauser, John R.

Journal: Marketing science

Citation: Toubia, Olivier et R. Hauser, John, On Managerially Efficient Experimental Designs, Marketing science , 26(6), 2006, pp. 851-858

On Managerially Efficient Experimental Designs

Authors: Toubia, Olivier Hauser, John R.

Journal: Marketing science

Citation: Toubia, Olivier et R. Hauser, John, On Managerially Efficient Experimental Designs, Marketing science , 26(6), 2007, pp. 851-858

Social Learning and Dynamic Pricing of Durable Goods

Authors: Jing, Bing

Journal: Marketing science

Citation: Jing, Bing, Social Learning and Dynamic Pricing of Durable Goods, Marketing science , 30(5), 2011, pp. 851-865

Self-Control and Incentives: An Analysis of Multiperiod Quota Plans

Authors: Jain, Sanjay

Journal: Marketing science

Citation: Jain, Sanjay, Self-Control and Incentives: An Analysis of Multiperiod Quota Plans, Marketing science , 31(5), 2012, pp. 855-869

An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets

Authors: Hwang, Minha Bronnenberg, Bart J. Thomadsen, Raphael

Journal: Marketing science

Citation: Hwang, Minha et al., An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets, Marketing science , 29(5), 2010, pp. 858-879

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