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Results: << | 1101-1125 | 1126-1150 | 1151-1166

Articles table of contents

Results : 1101-1125/1166

Descriptive, Structural, and Experimental Empirical Methods in Marketing Research

Authors: Reiss, Peter C.

Journal: Marketing science

Citation: C. Reiss, Peter, Descriptive, Structural, and Experimental Empirical Methods in Marketing Research, Marketing science , 30(6), 2011, pp. 950-964

An Empirical Study of Word-of-Mouth Generation and Consumption

Authors: Yang, Sha Hu, Mantian (Mandy) Winer, Russell S. Assael, Henry Chen, Xiaohong

Journal: Marketing science

Citation: Yang, Sha et al., An Empirical Study of Word-of-Mouth Generation and Consumption, Marketing science , 31(6), 2012, pp. 952-963

Sentence-Based Text Analysis for Customer Reviews

Authors: Büschken, Joachim Allenby, Greg M.

Journal: Marketing science

Citation: Büschken, Joachim et M. Allenby, Greg, Sentence-Based Text Analysis for Customer Reviews, Marketing science , 35(6), 2016, pp. 953-975

Neighborhood Social Capital and Social Learning for Experience Attributes of Products

Authors: Lee, Jae Young David R. Bell

Journal: Marketing science

Citation: Lee, Jae Young et David R. Bell, Neighborhood Social Capital and Social Learning for Experience Attributes of Products, Marketing science , 32(6), 2013, pp. 960-976

The Role of Targeted Communication and Contagion in Product Adoption

Authors: Manchanda, Puneet Xie, Ying Youn, Nara

Journal: Marketing science

Citation: Manchanda, Puneet et al., The Role of Targeted Communication and Contagion in Product Adoption, Marketing science , 27(6), 2008, pp. 961-976

The Sealed-Bid Abstraction in Online Auctions

Authors: Zeithammer, Robert Adams, Christopher

Journal: Marketing science

Citation: Zeithammer, Robert et Adams, Christopher, The Sealed-Bid Abstraction in Online Auctions, Marketing science , 29(6), 2010, pp. 964-987

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder

Authors: Sood, Ashish James, Gareth M. Tellis, Gerard J. Zhu, Ji

Journal: Marketing science

Citation: Sood, Ashish et al., Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder, Marketing science , 31(6), 2012, pp. 964-979

Data Selection and Procurement

Authors: Mela, Carl F.

Journal: Marketing science

Citation: F. Mela, Carl, Data Selection and Procurement, Marketing science , 30(6), 2011, pp. 965-976

Cross-National Logo Evaluation Analysis: An Individual-Level Approach

Authors: Ralf van der Lans, Cote, Joseph A. Cole, Catherine A. Leong, Siew Meng Smidts, Ale Henderson, Pamela W. Bluemelhuber, Christian Bottomley, Paul A. Doyle, John R. Fedorikhin, Alexander Moorthy, Janakiraman Ramaseshan, B. Schmitt, Bernd H.

Journal: Marketing science

Citation: Ralf Van Der Lans, et al., Cross-National Logo Evaluation Analysis: An Individual-Level Approach, Marketing science , 28(5), 2009, pp. 968-985

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising

Authors: Lu, Shijie Yang, Sha

Journal: Marketing science

Citation: Lu, Shijie et Yang, Sha, Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising, Marketing science , 36(6), 2017, pp. 976-998

When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research

Authors: Feinberg, Fred M. Salisbury, Linda Court Ying, Yuanping

Journal: Marketing science

Citation: M. Feinberg, Fred et al., When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research, Marketing science , 35(6), 2016, pp. 976-994

Modeling Choice Interdependence in a Social Network

Authors: Wang, Jing Aribarg, Anocha Atchadé, Yves F.

Journal: Marketing science

Citation: Wang, Jing et al., Modeling Choice Interdependence in a Social Network, Marketing science , 32(6), 2013, pp. 977-997

Behavior-Based Discrimination: Is It a Winning Play, and If so, When?

Authors: Pazgal, Amit Soberman, David

Journal: Marketing science

Citation: Pazgal, Amit et Soberman, David, Behavior-Based Discrimination: Is It a Winning Play, and If so, When?, Marketing science , 27(6), 2008, pp. 977-994

Discrete-Choice Models of Consumer Demand in Marketing

Authors: Chintagunta, Pradeep K. Nair, Harikesh S.

Journal: Marketing science

Citation: K. Chintagunta, Pradeep et S. Nair, Harikesh, Discrete-Choice Models of Consumer Demand in Marketing, Marketing science , 30(6), 2011, pp. 977-996

Contextual Advertising

Authors: Zhang, Kaifu Katona, Zsolt

Journal: Marketing science

Citation: Zhang, Kaifu et Katona, Zsolt, Contextual Advertising, Marketing science , 31(6), 2012, pp. 980-994

Commentary: Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions"

Authors: Tsang, Eric W. K.

Journal: Marketing science

Citation: K. Tsang, Eric W., Commentary: Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions", Marketing science , 28(5), 2009, pp. 986-990

Commentary: Bidders' Experience and Learning in Online Auctions: Issues and Implications

Authors: Srinivasan, Kannan Wang, Xin

Journal: Marketing science

Citation: Srinivasan, Kannan et Wang, Xin, Commentary: Bidders' Experience and Learning in Online Auctions: Issues and Implications, Marketing science , 29(6), 2010, pp. 988-993

Commentary: Relevancy Is Robust Prediction, Not Alleged Realism

Authors: Shugan, Steven M.

Journal: Marketing science

Citation: M. Shugan, Steven, Commentary: Relevancy Is Robust Prediction, Not Alleged Realism, Marketing science , 28(5), 2009, pp. 991-998

Commentary: Do Bids Equal Values on eBay?

Authors: Hortaçsu, Ali Nielsen, Eric R.

Journal: Marketing science

Citation: Hortaçsu, Ali et R. Nielsen, Eric, Commentary: Do Bids Equal Values on eBay?, Marketing science , 29(6), 2010, pp. 994-997

Consumer Deliberation and Product Line Design

Authors: Guo, Liang Zhang, Juanjuan

Journal: Marketing science

Citation: Guo, Liang et Zhang, Juanjuan, Consumer Deliberation and Product Line Design, Marketing science , 31(6), 2012, pp. 995-1007

Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis

Authors: Gilbride, Timothy J. Lenk, Peter J. Brazell, Jeff D.

Journal: Marketing science

Citation: J. Gilbride, Timothy et al., Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis, Marketing science , 27(6), 2008, pp. 995-1011

Estimating Discrete Games

Authors: Ellickson, Paul B. Misra, Sanjog

Journal: Marketing science

Citation: B. Ellickson, Paul et Misra, Sanjog, Estimating Discrete Games, Marketing science , 30(6), 2011, pp. 997-1010

Rejoinder: Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction

Authors: Zeithammer, Robert Adams, Christopher

Journal: Marketing science

Citation: Zeithammer, Robert et Adams, Christopher, Rejoinder: Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction, Marketing science , 29(6), 2010, pp. 998-1000

Profit-Increasing Consumer Exit

Authors: Pazgal, Amit Soberman, David Thomadsen, Raphael

Journal: Marketing science

Citation: Pazgal, Amit et al., Profit-Increasing Consumer Exit, Marketing science , 32(6), 2013, pp. 998-1008

Pricing with Prescheduled Sales

Authors: Sinitsyn, Maxim

Journal: Marketing science

Citation: Sinitsyn, Maxim, Pricing with Prescheduled Sales, Marketing science , 36(6), 2017, pp. 999-104

Results: << | 1101-1125 | 1126-1150 | 1151-1166