In three experiments the relation between visual images classified in
terms of the four categories of personal, impersonal, specific, and ge
neral images was explored. The results showed that subjects were able
to generate all types of images, with personal images being the easies
t to recall. Personal images, together with general images, were the i
mage types being easiest to integrate with one another. Overall, the o
bservations suggested the existence of two imagery dimensions: specifi
c-general, and personal-impersonal. Memory was found to be best for pe
rsonal images. Personal images turned out to be easier to integrate in
memory than specific images. The findings were discussed in terms of
different image generation models.