DELIVERY CAPABILITY AND FIRM PERFORMANCE IN INTERNATIONAL OPERATIONS

In a world where existing competitors are constantly reinventing thems elves and new competitors are continually emerging, a firm's long-term success depends on its ability to consistently differentiate itself f rom the competition. Delivery performance has become a viable differen tiator. This study empirically examines the impact of delivery on firm performance as well as the factors that enhance a firm's delivery cap ability. Delivery capability is found to have a strong positive influe nce on firm's performance. Similarly, globalization, information avail ability, and planning sophistication have a significant positive impac t on the development of delivery as a distinctive competence.