Sf. Ellison et al., CHARACTERISTICS OF DEMAND FOR PHARMACEUTICAL PRODUCTS - AN EXAMINATION OF 4 CEPHALOSPORINS, The Rand journal of economics, 28(3), 1997, pp. 426-446
We model demand for four cephalosporins and compute own- and cross-pri
ce elasticities between branded and generic versions of the four drugs
. We model demand as a multistage budgeting problem, and we argue that
such a model is appropriate to the multistage nature of the purchase
of pharmaceutical products, in particular the prescribing and dispensi
ng stages, We find quite high elasticities between generic substitutes
and also significant elasticities between some therapeutic substitute
s.