This article examines the social narratives of the American honeymoon
from 1880 to 1995. Using a constructionist perspective, the cultural a
nd historical development of the honeymoon is presented, with particul
ar attention given to the ways in which the development of shared cult
ural narratives has influenced contemporary honeymoon expectations. Da
ta were obtained from popular press magazine articles, and content ana
lysis was conducted on these articles using Ethnograph, a computer-bas
ed content analysis program. The honeymoon ''narrative'' over time is
explored through examining the setting, activities, actors, and script
s as depicted in popular press literature. The feminization of the hon
eymoon over time is discussed, and the sociological implications regar
ding the routinization and standardization of romance in the contempor
ary honeymoon are presented.