In this paper we use a simple model of evolutionary market dynamics to
illustrate how chaotic behavior can be controlled by making small cha
nges in a parameter that is accessible to the decision makers. This ap
proach is commonly referred to as 'targeting' - one can easily switch
from a chaotic evolution of the market to any desired regular motion.
We show that complex dynamics leads to inferior performance in our mod
el and that an application of such a correction mechanism by the decis
ion makers of the firms yields a considerable improvement in the syste
m's economical properties in terms of profits and profitability. We pr
esent numerical simulations in order to illustrate the effectiveness o
f this method.