RESOURCE-ADVANTAGE THEORY - A SNAKE SWALLOWING ITS TAIL OR A GENERAL-THEORY OF COMPETITION

Authors
HUNT SD MORGAN RM
Citation
Sd. Hunt et Rm. Morgan, RESOURCE-ADVANTAGE THEORY - A SNAKE SWALLOWING ITS TAIL OR A GENERAL-THEORY OF COMPETITION, Journal of marketing, 61(4), 1997, pp. 74-82
Citations number
39
Categorie Soggetti
Business
Journal title
Journal of marketing → ACNP
ISSN journal
00222429
Volume
61
Issue
4
Year of publication
1997
Pages
74 - 82
Database
ISI
SICI code
0022-2429(1997)61:4<74:RT-ASS>2.0.ZU;2-Z
Abstract
Deligonul and Cavusgil (1997) conduct a paradigm-level analysis of res ource-advantage (R-A) theory. They argue that (1) Hunt and Morgan (199 5) offer resource-advantage theory as a replacement for perfect compet ition theory (2) a successful challenger to any theory must come from a new paradigm, (3) hut both perfect competition and RA theory come fr om the same paradigm, Therefore, (4) the replacement thesis is dubious . We evaluate their argument.