The priming of nem associations has been a controversial topic, with s
ome studies finding significant effects but others failing to replicat
e these results. Three studies investigated the priming of new associa
tions in a reading time task, presenting lists of word pairs that were
read aloud as quickly as possible. In Experiment 1, significant primi
ng of new associations was found after two study presentations, replic
ating similar results by Moscovitch, Winocur, and MacLachan (1986). In
Experiment 2, 2, reading time was facilitated for intact pairs when w
ord positions remained constant relative to when word positions were r
eversed. This suggested that the associative priming effect was relate
d to specific lower level features of the word pairs rather than to ab
stract associations. In Experiment 3, the insertion of the word and be
tween test words eliminated the pairing-specific effect, placing the l
ocus of new association priming at the transition between words within
pairs. These findings demonstrate that the knowledge that supports pr
iming of new associations in the reading time task involves perceptual
or articulatory information about the transitions between words rathe
r than abstract associative knowledge.