The properties of projected measures of fractal objects are investigat
ed in detail. In general, projected measures display multifractal feat
ures which play a role in the evolution of dynamic phenomena on/throug
h fractal structures. Closed-form results are obtained for the moment
hierarchy of model fractal interfaces. The distinction between self-si
milar and self-affine interfaces is discussed by considering the prope
rties of multifractal spectra, the orientational effects in the behavi
or of the moment hierarchies, and the scaling of the corresponding Fou
rier transforms. The implications of the properties of projected measu
res in the characterization of transfer phenomena across fractal inter
faces are briefly analyzed.