The agenda for behavioral and social science research in cancer preven
tion and control needs to be assessed and interpreted within the conte
xt of a changing health care system. These changes present potential o
pportunities and barriers to an evolving research agenda. Opportunitie
s include access to defined populations and providers, emphasis on cli
nical outcomes, and access to clinical and financial data. Barriers in
clude intense competition among providers and an overriding emphasis o
n cost containment. To meet these challenges, attention needs to be gi
ven to developing new partnerships with provider organiza tions, empha
sizing interdisciplinary cooperation and training, and reassessing und
erlying behavioral assumptions and models. (C) 1997 Academic Press.