The photochemical bleaching of an energetically disordered molecular s
ystem is studied theoretically. Spectral diffusion is taken into accou
nt, which is marked by downhill energy transfer of excitons between th
e molecular sites. The resulting redshift in the excited-state occupat
ion gives rise to a relatively stronger bleaching of the lower-lying s
tates, which is observed in the blueshift of both the absorption spect
rum and the photoluminescence spectrum of the bleached system. During
the photochemical bleaching reaction, quenching sites are formed, at w
hich the excitons decay nonradiatively. These quenching sites modify t
he excited-state dynamics and thus the bleaching process. The relevanc
e of our model to the photobleaching of poly(p-phenylene-vinylene) is
pointed out.