We define a generalized possibility measure (GPM) on a set X to be a f
unction from the power set of X to the unit interval I = [0, 1], where
by the measure of a finite union of subsets of X equals the maximum of
their measures. We characterize GPMs as the infima of downward direct
ed families of possibility measures. This helps to confer an intuitive
meaning or GPMs. We discuss all directed families of possibility meas
ures (or, equivalently, of possibility distributions) which generate a
given GPM, and we identify the largest such family. We introduce exte
nsions of GPMs to real functions on I(X), obtained through a continuou
s triangular norm. We provide characterizations and alternative descri
ptions for those extensions.